Brand page · Beds & Accessories · India
Kurlon traffic, ads & competitors 636k visits a month, 163 active Meta ads, Gravity score 697.
Kurlon — Kurlon is an Indian mattress brand that sells coir, foam, and spring mattresses online and through a network of 5,000+ stores across India. In September 2026 kurlon.com drew an estimated 636k visits, up 29% on the month before. It ranks #4 of 76 Beds & Accessories brands in India.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 8 peers: Beds & Accessories brands in India with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Kurlon is an Indian mattress brand that sells coir, foam, and spring mattresses online and through a network of 5,000+ stores across India.
01 · Traffic
How much traffic Kurlon gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Kurlon drew an estimated 636k visits in September 2026, up 29% on the month before and up 34% over three months.
- Worldwide#20,539of 4.5m sites · Top 1%
- In India#1,103of 164k sites · Top 1%
- Beds & Accessories, worldwide#58of 14,534 brands · Top 1%
- Beds & Accessories, India#4of 76 brands · Top 10%
636k
estimated visits in September
1 mo ▲ +29.3%4 mo ▲ +34.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Kurlon.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Kurlon holds 2.3 out of 5 on Trustpilot over 6 reviews, 2 of them in the last twelve months: 33% of customers give five stars and 67% one star.
Mattress Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Kurlon sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Kurlon sells on Shopify, 100% of its catalogue in stock. The best seller is Natural Coir Mattress, at ₹3,695.00–₹9,095.00, followed by Rutile Coir Mattress and Dual Roll Pack.
#1Natural Coir MattressKurlon₹3,695.00–₹9,095.00In stock
#2Rutile Coir MattressKurlon₹5,451.00–₹16,352.00In stock
#3Dual Roll PackKurlon₹3,297.00–₹18,469.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Kurlon in its comparison group.
- Average rating
- 4.74 / 5
- Rated products
- 75% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$117.20
- Currency
- INR
04 · Ads
What Kurlon is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Kurlon runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since January 2025 (image, text, video).
Kurlon SofaBedsKurl-On5 Oct 2026video
Natural Coir MattressKurl-On5 Oct 2026image
এই পুজো, যা গুরুত্বপূর্ণ তা আপগ্রেড করুনKurl-On5 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026SHEELA FOAM LIMITEDverified
Text ad20 Oct 2026Sheela Foam Limitedverified
Text ad20 Oct 2026Sheela Foam Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Kurlon.
The creators who tag @kurlon_limited on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @kurlon_limited on Instagram, led by Priyadarshini (127k followers, 11.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| PPriyadarshini@highonstyl · 🇮🇳 IN | Fashion style luxury Creator | 127k | 11.5% | 1 | Tagged @kurlon_limited |
06 · Competitors according to Gravity
Who Kurlon competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Kurlon among Beds & Accessories brands in India. The closest is serta.com, then leroidumatelas.fr, ECO-MAT, lematelas.fr, Dormeo, SAMPUR.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| serta.comserta.com | |||||||
| leroidumatelas.frleroidumatelas.fr | |||||||
| ECO-MATeco-mat.gr | |||||||
| lematelas.frlematelas.fr | |||||||
| Dormeodormeo.hu | |||||||
| SAMPURsampur.com |
07 · Company
The company behind Kurlon.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Kurlon is a company based in Gurugram, India, founded in 1962 according to LinkedIn, on a domain registered in October 1998. It employs about 1,282 people and is listed at m_and_a stage.
- Entity country
- 🇮🇳 India · Gurugram
- Founded
- 1962, per LinkedIn
- Domain registered
- 21 Oct 1998
- Status
- was_acquired
- Employees
- 1,282 on LinkedIn
- Funding stage
- M and a · last deal: private equity
- Own store
- kurlon.com · Shopify · INR
- Catalogue
- 112 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Kurlon
What people ask Google about Kurlon.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Kurlon a legit company?
According to Gravity by Benchr, Kurlon is a brand based in Gurugram, India: its website has existed since October 1998, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 1,282 people on LinkedIn, it has 45,775 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Kurlon?
Kurlon is an Indian mattress brand that sells coir, foam, and spring mattresses online and through a network of 5,000+ stores across India. Gravity by Benchr classifies it under Beds & Accessories, with Mattresses making up 57% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Kurlon prices: how much is it?
Kurlon's best seller, Natural Coir Mattress, sells from ₹3,695.00 to ₹9,095.00 on kurlon.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check kurlon.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Kurlon discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Kurlon advertises on Facebook and Instagram and on Google, where its offers often run. Check kurlon.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Kurlon?
Kurlon sells on its own website, kurlon.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Kurlon?
Gravity by Benchr records a company based in Gurugram, India, founded in 1962 according to LinkedIn, on a domain registered in 1998, with 1,282 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Kurlon doing well?
Yes. Gravity by Benchr estimates about 635,900 visits to kurlon.com in September 2026, up 29% in a month and up 34% over three months. Kurlon ranks #4 of 76 Beds & Accessories brands in India in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Kurlon use?
Gravity by Benchr identifies kurlon.com as a Shopify store (standard plan, not Shopify Plus), selling in INR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since January 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Kurlon spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Kurlon on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Beds & Accessories brands in India?
Among Beds & Accessories brands in India in the Gravity by Benchr index, Kurlon ranks #4 of 76 by estimated traffic. Its closest competitors on the same market are serta.com, leroidumatelas.fr, ECO-MAT, lematelas.fr and Dormeo. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Kurlon.