Brand page · Jewelry · Finland
Laatukoru: 176k visits a month, 23 active Meta ads.
Laatukoru — Laatukoru is a Finnish family business specializing in jewelry and watches, including rings, necklaces, earrings, bracelets, and pendants, with a focus on diamond and gold pieces. In September 2026 laatukoru.fi drew an estimated 176k visits, up 9% on the month before. It ranks #2 of 215 Jewelry brands in Finland.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
Laatukoru is a Finnish family business specializing in jewelry and watches, including rings, necklaces, earrings, bracelets, and pendants, with a focus on diamond and gold pieces.
01 · Traffic
How much traffic Laatukoru gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Laatukoru drew an estimated 176k visits in September 2026, up 9% on the month before and up 56% over three months.
- Worldwide#58,135of 4.5m sites · Top 5%
- In Finland#199of 20.4k sites · Top 1%
- Jewelry, worldwide#1,125of 132,285 brands · Top 1%
- Jewelry, Finland#2of 215 brands · Top 1%
176k
estimated visits in September
1 mo ▲ +9.1%4 mo ▲ +56.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Laatukoru.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Laatukoru holds 2.7 out of 5 on Trustpilot over 4 reviews, 4 of them in the last twelve months: 0% of customers give five stars and 75% one star.
Jewelry Store Jewellery Manufacturer Jewelry Designer Costume Jewelry Shop Jeweler Watch Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Laatukoru sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Laatukoru sells on Shopify, 61% of its catalogue in stock. The best seller is Machine engraving, at €10.00, followed by Gift wrapping and greeting card and Kalevala Live Hard Live Your Dream Pendant (small).
#1Machine engravingLaatukoru€10.00In stock
#2Gift wrapping and greeting cardLaatukoru€4.90In stock
Kalevala Live Hard Live Your Dream Pendant (small)Laatukoru€144.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Laatukoru in its comparison group.
- Average rating
- 4.66 / 5
- Rated products
- 21% of the catalogue
- In stock
- 61%
- Upper price quartile
- US$532.02
- Currency
- EUR
04 · Ads
What Laatukoru is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Laatukoru runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Kalevala x Marimekko Unikko mini riipus, hopeaaLaatukoru Oy7 Oct 2026image
Löydä Se Oikea. 🤍Laatukoru Oy5 Oct 2026image
Laatukoru OyLaatukoru Oy5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Video ad21 Oct 2026Laatukoru Oyverified
Text ad21 Oct 2026Laatukoru Oyverified
Text ad21 Oct 2026Laatukoru Oyverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Laatukoru.
The creators who tag @laatukoru on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @laatukoru on Instagram, led by Janni Murto (13k followers, 4.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJanni Murto@jannimelissaa · 🇫🇮 FI | Fashion style luxury Creator | 13k | 4.3% | 1 | Tagged @laatukoru |
06 · Competitors according to Gravity
Who Laatukoru competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Laatukoru among Jewelry brands in Finland. The closest is korupaja.fi, then pascoes.co.nz, christ.de, KULTHO, Joyerías Bizzarro, Fields.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| korupaja.fikorupaja.fi | |||||||
| pascoes.co.nzpascoes.co.nz | |||||||
| christ.dechrist.de | |||||||
| KULTHOkultho.ro | |||||||
| Joyerías Bizzarrojoyeriasbizzarro.com | |||||||
| Fieldsfields.ie |
07 · Company
The company behind Laatukoru.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Laatukoru is a company based in Hyvinkää, Finland, founded in 1972 according to LinkedIn, on a domain registered in January 1999. It employs about 22 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇫🇮 Finland · Hyvinkää
- Founded
- 1972, per LinkedIn
- Domain registered
- 20 Jan 1999
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 22 on LinkedIn · 51-200
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- laatukoru.fi · Shopify · EUR
- Catalogue
- 364 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Laatukoru
What people ask Google about Laatukoru.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Laatukoru legit or a scam?
According to Gravity by Benchr, Laatukoru is a brand based in Hyvinkää, Finland: its website has existed since January 1999, it sells on a Shopify store, it employs 22 people on LinkedIn, it has 12,695 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What is Laatukoru?
Laatukoru is a Finnish family business specializing in jewelry and watches, including rings, necklaces, earrings, bracelets, and pendants, with a focus on diamond and gold pieces. Gravity by Benchr classifies it under Jewelry, with Watches making up 27% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Laatukoru expensive?
Laatukoru's best seller, Machine engraving, sells €10.00 on laatukoru.fi. 61% of the catalogue is in stock. Gravity does not track prices daily: check laatukoru.fi before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Laatukoru have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Laatukoru advertises on Facebook and Instagram and on Google, where its offers often run. Check laatukoru.fi for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Laatukoru?
Laatukoru sells on its own website, laatukoru.fi, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns Laatukoru?
Gravity by Benchr records a company based in Hyvinkää, Finland, founded in 1972 according to LinkedIn, on a domain registered in 1999, with 22 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Laatukoru growing?
Yes. Gravity by Benchr estimates about 176,400 visits to laatukoru.fi in September 2026, up 9% in a month and up 56% over three months. Laatukoru ranks #2 of 215 Jewelry brands in Finland in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Laatukoru use?
Gravity by Benchr identifies laatukoru.fi as a Shopify store (standard plan, not Shopify Plus), selling in EUR. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records.
How much does Laatukoru spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Laatukoru on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands in Finland?
Among Jewelry brands in Finland in the Gravity by Benchr index, Laatukoru ranks #2 of 215 by estimated traffic. Its closest competitors on the same market are korupaja.fi, pascoes.co.nz, christ.de, KULTHO and Joyerías Bizzarro. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Laatukoru.