Brand page · Clothing
lace.dk: 72.6k visits a month, 24 active Meta ads.
lace.dk — LACE is a Danish online retailer specializing in lingerie and swimwear for large bust sizes, offering a wide range of brands and models with immediate delivery. In September 2026 lace.dk drew an estimated 72.6k visits, up 34% on the month before. It ranks #108 of 1,522 Clothing brands and holds a 4.7 Trustpilot rating over 4,835 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
LACE is a Danish online retailer specializing in lingerie and swimwear for large bust sizes, offering a wide range of brands and models with immediate delivery.
01 · Traffic
How much traffic lace.dk gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
lace.dk drew an estimated 72.6k visits in September 2026, up 34% on the month before and up 115% over three months.
- Worldwide#123,468of 4.5m sites · Top 5%
- In Denmark#632of 21.4k sites · Top 5%
- Clothing, worldwide#11,920of 459,295 brands · Top 5%
- Clothing, Denmark#108of 1,522 brands · Top 10%
72.6k
estimated visits in September
1 mo ▲ +34.3%4 mo ▲ +114.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about lace.dk.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
lace.dk holds 4.7 out of 5 on Trustpilot over 4,835 reviews, 228 of them in the last twelve months: 90% of customers give five stars and 1% one star. That volume places lace.dk in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10%.
Underwear Store Swimwear Store Lingerie Store Women's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What lace.dk sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read lace.dk's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places lace.dk in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What lace.dk is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
lace.dk runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Specialist i store skålstørrelserLACE Lingeri Danmark - ekspert i store skåle5 Oct 2026image
BH'er med perfekt pasformLACE Lingeri Danmark - ekspert i store skåle5 Oct 2026image
4,7 på TrustpilotLACE Lingeri Danmark - ekspert i store skåle5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Lace A/Sverified
Text ad21 Oct 2026Lace A/Sverified
Text ad21 Oct 2026Lace A/Sverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about lace.dk.
The creators who tag @lace.dk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who lace.dk competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for lace.dk among Clothing brands. The closest is Emerald Bridal, then Superintimo, Sklep internetowy ByLola, BrudekjoleOutlet, brooklyn.be, WED4LESS.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Emerald Bridalemeraldbridal.com.au | |||||||
| Superintimosuperintimo.it | |||||||
| Sklep internetowy ByLolabylola.pl | |||||||
| BrudekjoleOutletbrudekjoleoutlet.dk | |||||||
| brooklyn.bebrooklyn.be | |||||||
| WED4LESSwed4less.co.uk |
07 · Company
The company behind lace.dk.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
lace.dk is an e-commerce brand, founded in 1982 according to LinkedIn, on a domain registered in April 2003. It employs about 9 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- 1982, per LinkedIn
- Domain registered
- 16 Apr 2003
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 9 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- lace.dk
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about lace.dk
What people ask Google about lace.dk.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is lace.dk legit or a scam?
According to Gravity by Benchr, lace.dk is a brand: its website has existed since April 2003, its Trustpilot profile is claimed by the brand, it employs 9 people on LinkedIn, it has 1,503 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
lace.dk reviews: is it worth it?
Customers rate lace.dk 4.7 out of 5 on Trustpilot over 4,835 reviews, 228 of them in the last twelve months: 90% give five stars, 1% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is lace.dk known for?
LACE is a Danish online retailer specializing in lingerie and swimwear for large bust sizes, offering a wide range of brands and models with immediate delivery. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Is there a lace.dk discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: lace.dk advertises on Facebook and Instagram and on Google, where its offers often run. Check lace.dk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns lace.dk?
Gravity by Benchr records a company, founded in 1982 according to LinkedIn, on a domain registered in 2003, with 9 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is lace.dk doing well?
Yes. Gravity by Benchr estimates about 72,600 visits to lace.dk in September 2026, up 34% in a month and up 115% over three months. lace.dk ranks #108 of 1,522 Clothing brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does lace.dk spend on Meta ads?
Gravity by Benchr does not publish a spend figure for lace.dk on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands?
Among Clothing brands in the Gravity by Benchr index, lace.dk ranks #108 of 1,522 by estimated traffic. Its closest competitors on the same market are Emerald Bridal, Superintimo, Sklep internetowy ByLola, BrudekjoleOutlet and brooklyn.be. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with lace.dk.