Brand page · Clothing Accessories
Lace and Favour: 155k visits a month, 15 active Meta ads.
Lace and Favour — The UK's leading bridal shop - specialising in bridal accessories, we offer a one stop shop for everything but the dress. Discover beautiful wedding hair accessories, wedding jewellery, veils, shoes and more. Order online with FREE UK delivery. In September 2026 laceandfavour.com drew an estimated 155k visits, down 7% on the month before. It ranks #61 of 6,238 Clothing Accessories brands and holds a 4.6 Trustpilot rating over 4,470 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
The UK's leading bridal shop - specialising in bridal accessories, we offer a one stop shop for everything but the dress. Discover beautiful wedding hair accessories, wedding jewellery, veils, shoes and more. Order online with FREE UK delivery.
01 · Traffic
How much traffic Lace and Favour gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Lace and Favour drew an estimated 155k visits in September 2026, down 7% on the month before and up 5% over three months.
- Worldwide#64,988of 4.5m sites · Top 5%
- In United Kingdom#3,325of 192k sites · Top 5%
- Clothing Accessories, worldwide#638of 85,207 brands · Top 1%
- Clothing Accessories, United Kingdom#61of 6,238 brands · Top 1%
155k
estimated visits in September
1 mo ▼ −6.6%4 mo ▲ +5.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Lace and Favour.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Lace and Favour holds 4.6 out of 5 on Trustpilot over 4,470 reviews, 559 of them in the last twelve months: 85% of customers give five stars and 6% one star. That volume places Lace and Favour in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%. On Google, Lace and Favour scores 3.9 over 27 reviews.
Boutique Wedding Service Wedding Store Bridal Shop Fashion Accessories Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Lace and Favour sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Lace and Favour's catalogue yet.
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Share of the catalogue by product family.
The dominant category places Lace and Favour in its comparison group.
- Average rating
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- In stock
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04 · Ads
What Lace and Favour is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Lace and Favour runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since June 2022 (image, text, video).
Discover our two tier veil collection...Lace & Favour2 Oct 2026video
Free Delivery + Klarna AvailableLace & Favour1 Oct 2026image
🌟 Top 4 Bridal Slingbacks 🌟 1. Freya 2. Joni 3. Aurora 4. Faith Which style would you pick? ✨ We want to know! 👇🏽Lace & Favour24 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Lace & Favour Ltdverified
Text ad21 Oct 2026Lace & Favour Ltdverified
Text ad21 Oct 2026Lace & Favour Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Lace and Favour.
The creators who tag @laceandfavour on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Lace and Favour competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Lace and Favour among Clothing Accessories brands. The closest is Grace Loves Lace, then wed2b, wedday.gr, Maggie Sottero, AZAZIE, Kleinfeld Bridal.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Grace Loves Lacegraceloveslace.com | |||||||
| wed2bwed2b.com | |||||||
| wedday.grwedday.gr | |||||||
| Maggie Sotteromaggiesottero.com | |||||||
| AZAZIEazazie.com | |||||||
| Kleinfeld Bridalkleinfeldbridal.com |
07 · Company
The company behind Lace and Favour.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Lace and Favour is an e-commerce brand, on a domain registered in August 2003.
- Legal name
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- Founded
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- Domain registered
- 3 Aug 2003
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- Investors
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- VC-backed
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- Own store
- laceandfavour.com
- Catalogue
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- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Lace and Favour
What people ask Google about Lace and Favour.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Lace and Favour a legit company?
According to Gravity by Benchr, Lace and Favour is a brand: its website has existed since August 2003, its Trustpilot profile is claimed by the brand, it has 28,321 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Lace and Favour?
Customers rate Lace and Favour 4.6 out of 5 on Trustpilot over 4,470 reviews, 559 of them in the last twelve months: 85% give five stars, 6% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. On Google, Lace and Favour scores 3.9 over 27 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Lace and Favour sell?
The UK's leading bridal shop - specialising in bridal accessories, we offer a one stop shop for everything but the dress. Discover beautiful wedding hair accessories, wedding jewellery, veils, shoes and more. Order online with FREE UK delivery. Gravity by Benchr classifies it under Clothing Accessories. Source: Gravity by Benchr product classification.
Is there a Lace and Favour discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Lace and Favour advertises on Facebook and Instagram and on Google, where its offers often run. Check laceandfavour.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Lace and Favour?
Gravity by Benchr records a company, whose domain was registered in 2003. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Lace and Favour growing?
Yes. Gravity by Benchr estimates about 154,700 visits to laceandfavour.com in September 2026, down 7% in a month and up 5% over three months. Lace and Favour ranks #61 of 6,238 Clothing Accessories brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Lace and Favour's ad budget?
Gravity by Benchr does not publish a spend figure for Lace and Favour on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing Accessories brands?
Among Clothing Accessories brands in the Gravity by Benchr index, Lace and Favour ranks #61 of 6,238 by estimated traffic. Its closest competitors on the same market are Grace Loves Lace, wed2b, wedday.gr, Maggie Sottero and AZAZIE. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Lace and Favour.