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- Lace Laboratory
Brand page · Clothing · Sweden
Lace Laboratory: 45.7k visits a month, 6 active Meta ads, Gravity score 471.
Lace Laboratory — Lace Laboratory is a Swedish brand developing premium lace underwear that stretches up to 150% for a perfect fit. The brand creates sensual, comfortable intimates designed to embolden women regardless of their shape or size. In September 2026 lacelaboratory.com drew an estimated 45.7k visits, down 21% on the month before. It ranks #98 of 1,542 Clothing brands in Sweden and holds a 4.3 Trustpilot rating over 936 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 95 peers: Clothing brands in Sweden with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Lace Laboratory is a Swedish brand developing premium lace underwear that stretches up to 150% for a perfect fit. The brand creates sensual, comfortable intimates designed to embolden women regardless of their shape or size.
01 · Traffic
How much traffic Lace Laboratory gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Lace Laboratory drew an estimated 45.7k visits in September 2026, down 21% on the month before and up 18% over three months.
- Worldwide#183,492of 4.5m sites · Top 5%
- In Sweden#1,389of 27.3k sites · Top 10%
- Clothing, worldwide#17,644of 459,295 brands · Top 5%
- Clothing, Sweden#98of 1,542 brands · Top 10%
45.7k
estimated visits in September
1 mo ▼ −20.7%4 mo ▲ +18.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Lace Laboratory.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Lace Laboratory holds 4.3 out of 5 on Trustpilot over 936 reviews, 18 of them in the last twelve months: 81% of customers give five stars and 6% one star. That volume places Lace Laboratory in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%.
Lingerie Manufacturer Lingerie Store Underwear Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Lace Laboratory sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Lace Laboratory sells on Shopify, 100% of its catalogue in stock. The best seller is Lace Thong - Liquorice Therapy, at SEK 220.00, followed by High Waist Brazilian - Liquorice Therapy and Lace Thong - Bordeaux Hangover.
#1Lace Thong - Liquorice TherapyLace LaboratorySEK 220.00In stock
#2High Waist Brazilian - Liquorice TherapyLace LaboratorySEK 340.00In stock
#3Lace Thong - Bordeaux HangoverLace LaboratorySEK 220.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Lace Laboratory in its comparison group.
- Average rating
- 4.70 / 5
- Rated products
- 75% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$43.97
- Currency
- SEK
04 · Ads
What Lace Laboratory is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Lace Laboratory runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since March 2025 (image, text).
Your fall must havesLace Laboratory16 Sept 2026video
Your fall must havesLace Laboratory16 Sept 2026video
Your fall must havesLace Laboratory7 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Lace Laboratory ABverified
Text ad20 Oct 2026Lace Laboratory ABverified
Text ad20 Oct 2026Lace Laboratory ABverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Lace Laboratory.
The creators who tag @lacelaboratory on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @lacelaboratory on Instagram, led by Hanna Modig (66k followers, 0.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| HHanna Modig@hannamodig · 🇸🇪 SE | Fashion style luxury Creator | 66k | 0.7% | 1 | Tagged @lacelaboratory |
06 · Competitors according to Gravity
Who Lace Laboratory competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Lace Laboratory among Clothing brands in Sweden. The closest is Happy Thighs, then AprilTwentyTwo, korsetten, Valente, I'M IN, Sapph.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Happy Thighshappythighs.se | |||||||
| AprilTwentyTwoapriltwentytwo.com | |||||||
| korsettenkorsetten.se | |||||||
| Valentevalenteporkarenschwarz.com | |||||||
| I'M INiminxx.com | |||||||
| Sapphsapph.com |
07 · Company
The company behind Lace Laboratory.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Lace Laboratory is a company based in Upplands Väsby, Sweden, founded in 2018 according to LinkedIn, on a domain registered in October 2016. It employs about 8 people and is listed at seed stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇸🇪 Sweden · Upplands Väsby
- Founded
- 2018, per LinkedIn
- Domain registered
- 2 Oct 2016
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 8 on LinkedIn
- Funding stage
- Seed · last deal: seed
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- lacelaboratory.com · Shopify · SEK
- Catalogue
- 120 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Lace Laboratory
What people ask Google about Lace Laboratory.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Lace Laboratory a legit company?
According to Gravity by Benchr, Lace Laboratory is a brand based in Upplands Väsby, Sweden: its website has existed since October 2016, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 8 people on LinkedIn, it has 30,655 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Lace Laboratory reviews: is it worth it?
Customers rate Lace Laboratory 4.3 out of 5 on Trustpilot over 936 reviews, 18 of them in the last twelve months: 81% give five stars, 6% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Lace Laboratory sell?
Lace Laboratory is a Swedish brand developing premium lace underwear that stretches up to 150% for a perfect fit. The brand creates sensual, comfortable intimates designed to embolden women regardless of their shape or size. Gravity by Benchr classifies it under Clothing, with Lingerie making up 90% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Lace Laboratory prices: how much is it?
Lace Laboratory's best seller, Lace Thong - Liquorice Therapy, sells SEK 220.00 on lacelaboratory.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check lacelaboratory.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Lace Laboratory have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Lace Laboratory advertises on Facebook and Instagram and on Google, where its offers often run. Check lacelaboratory.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Lace Laboratory?
Lace Laboratory sells on its own website, lacelaboratory.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Lace Laboratory?
Gravity by Benchr records a company based in Upplands Väsby, Sweden, founded in 2018 according to LinkedIn, on a domain registered in 2016, with 8 employees on LinkedIn, listed at seed stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Lace Laboratory growing?
Yes. Gravity by Benchr estimates about 45,700 visits to lacelaboratory.com in September 2026, down 21% in a month and up 18% over three months. Lace Laboratory ranks #98 of 1,542 Clothing brands in Sweden in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Lace Laboratory use?
Gravity by Benchr identifies lacelaboratory.com as a Shopify store (standard plan, not Shopify Plus), selling in SEK. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since March 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Lace Laboratory spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Lace Laboratory on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Sweden?
Among Clothing brands in Sweden in the Gravity by Benchr index, Lace Laboratory ranks #98 of 1,542 by estimated traffic. Its closest competitors on the same market are Happy Thighs, AprilTwentyTwo, korsetten, Valente and I'M IN. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Lace Laboratory.