Brand page · Clothing Accessories · United States
Lack of Color: 99.4k visits a month, 74 active Meta ads, Gravity score 527.
Lack of Color — Lack of Color is an Australian brand that designs and sells luxury headwear including hats for men and women, with a focus on contemporary style through unique interpretations of timeless designs. In September 2026 lackofcolor.com drew an estimated 99.4k visits, down 13% on the month before. It ranks #375 of 34,142 Clothing Accessories brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 181 peers: Clothing Accessories brands in Australia with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Lack of Color is an Australian brand that designs and sells luxury headwear including hats for men and women, with a focus on contemporary style through unique interpretations of timeless designs.
01 · Traffic
How much traffic Lack of Color gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Lack of Color drew an estimated 99.4k visits in September 2026, down 13% on the month before and up 4% over three months.
- Worldwide#94,152of 4.5m sites · Top 5%
- In United States#30,827of 1.2m sites · Top 5%
- Clothing Accessories, worldwide#1,069of 85,207 brands · Top 5%
- Clothing Accessories, United States#375of 34,142 brands · Top 5%
99.4k
estimated visits in September
1 mo ▼ −13.4%4 mo ▲ +4.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Lack of Color.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Lack of Color holds 3.2 out of 5 on Trustpilot over 1 review: 0% of customers give five stars and 100% one star.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Lack of Color sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Lack of Color sells on Shopify, 94% of its catalogue in stock. The best seller is Hat Filler, at US$5.00, followed by The Inca Bucket and Ivory Rancher.
#1Hat FillerLack of ColorUS$5.00In stock
#2The Inca BucketLack of ColorUS$149.00In stock
#3Ivory RancherLack of ColorUS$149.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Lack of Color in its comparison group.
- Average rating
- 4.86 / 5
- Rated products
- 81% of the catalogue
- In stock
- 94%
- Upper price quartile
- US$149.00
- Currency
- USD
04 · Ads
What Lack of Color is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Lack of Color runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since May 2025 (image, text, video).
Discover the Paloma Sun HatLack of Color7 Oct 2026video
Shop our best selling bucket hat nowLack of Color7 Oct 2026video
@lackofcoloraus 🤝🏼 Raffia Western FedoraLack of Color6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Black Montana PTY Ltdverified
Text ad20 Oct 2026Black Montana PTY Ltdverified
Text ad20 Oct 2026Black Montana PTY Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Lack of Color.
The creators who tag @lackofcoloraus on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @lackofcoloraus on Instagram, led by Grant Collins (16k followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| GGrant Collins@grantcollins.xx · 🇦🇺 AU | Food cooking nutrition Creator | 16k | 0.3% | 6 | Tagged @lackofcoloraus |
06 · Competitors according to Gravity
Who Lack of Color competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Lack of Color among Clothing Accessories brands in United States. The closest is Bailey Hats, then Gone Country Hat Co, Hats in the Belfry, Conner Hats, Bruno Capelo, Lbora.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Bailey Hatsbaileyhats.com | |||||||
| Gone Country Hat Cogonecountryhats.com | |||||||
| Hats in the Belfryhatsinthebelfry.com | |||||||
| Conner Hatsconnerhats.com | |||||||
| Bruno Capelobrunocapelo.com | |||||||
| Lborashoplbora.com |
07 · Company
The company behind Lack of Color.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Lack of Color is a company based in Los Angeles, United States, founded in 2011 according to LinkedIn, on a domain registered in September 2011. It employs about 16 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Los Angeles
- Founded
- 2011, per LinkedIn
- Domain registered
- 24 Sept 2011
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 16 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- lackofcolor.com · Shopify · USD
- Catalogue
- 184 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Lack of Color
What people ask Google about Lack of Color.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Lack of Color legit?
According to Gravity by Benchr, Lack of Color is a brand based in Los Angeles, United States: its website has existed since September 2011, it sells on a Shopify store, it employs 16 people on LinkedIn, it has 640,661 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Lack of Color known for?
Lack of Color is an Australian brand that designs and sells luxury headwear including hats for men and women, with a focus on contemporary style through unique interpretations of timeless designs. Gravity by Benchr classifies it under Clothing Accessories, with Hats making up 81% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Lack of Color expensive?
Lack of Color's best seller, Hat Filler, sells US$5.00 on lackofcolor.com. 94% of the catalogue is in stock. Gravity does not track prices daily: check lackofcolor.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Lack of Color promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Lack of Color advertises on Facebook and Instagram and on Google, where its offers often run. Check lackofcolor.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Lack of Color?
Lack of Color sells on its own website, lackofcolor.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Lack of Color?
Gravity by Benchr records a company based in Los Angeles, United States, founded in 2011 according to LinkedIn, on a domain registered in 2011, with 16 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Lack of Color growing?
Yes. Gravity by Benchr estimates about 99,400 visits to lackofcolor.com in September 2026, down 13% in a month and up 4% over three months. Lack of Color ranks #375 of 34,142 Clothing Accessories brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Lack of Color use?
Gravity by Benchr identifies lackofcolor.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since May 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Lack of Color's ad budget?
Gravity by Benchr does not publish a spend figure for Lack of Color on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing Accessories brands in United States?
Among Clothing Accessories brands in United States in the Gravity by Benchr index, Lack of Color ranks #375 of 34,142 by estimated traffic. Its closest competitors on the same market are Bailey Hats, Gone Country Hat Co, Hats in the Belfry, Conner Hats and Bruno Capelo. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Lack of Color.