Brand page · Clothing Accessories · Australia
Lack of Color: 51.8k visits a month, 74 active Meta ads, Gravity score 594.
Lack of Color — Lack of Color is an Australian brand that designs and sells luxury headwear, including hats, bucket hats, and caps with contemporary style interpretations of timeless designs. In September 2026 lackofcolor.com.au drew an estimated 51.8k visits, up 43% on the month before. It ranks #138 of 3,952 Clothing Accessories brands in Australia and holds a 3.7 Trustpilot rating over 12 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 181 peers: Clothing Accessories brands in Australia with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Lack of Color is an Australian brand that designs and sells luxury headwear, including hats, bucket hats, and caps with contemporary style interpretations of timeless designs.
01 · Traffic
How much traffic Lack of Color gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Lack of Color drew an estimated 51.8k visits in September 2026, up 43% on the month before and up 35% over three months.
- Worldwide#164,966of 4.5m sites · Top 5%
- In Australia#4,011of 105k sites · Top 5%
- Clothing Accessories, worldwide#2,246of 85,207 brands · Top 5%
- Clothing Accessories, Australia#138of 3,952 brands · Top 5%
51.8k
estimated visits in September
1 mo ▲ +43.1%4 mo ▲ +34.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Lack of Color.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Lack of Color holds 3.7 out of 5 on Trustpilot over 12 reviews, 2 of them in the last twelve months: 42% of customers give five stars and 58% one star.
Fashion Accessories Store Hat Shop Clothing Store Headwear Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Lack of Color sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Lack of Color sells on Shopify, 87% of its catalogue in stock. The best seller is Hat Filler, at A$5.00, followed by The Spencer Boater and The Inca Bucket.
#1Hat FillerLack of ColorA$5.00In stock
#2The Spencer BoaterLack of ColorA$89.00In stock
#3The Inca BucketLack of ColorA$149.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Lack of Color in its comparison group.
- Average rating
- 4.90 / 5
- Rated products
- 79% of the catalogue
- In stock
- 87%
- Upper price quartile
- US$103.91
- Currency
- AUD
04 · Ads
What Lack of Color is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Lack of Color runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since May 2025 (image, text, video).
Discover the Paloma Sun HatLack of Color7 Oct 2026video
Shop our best selling bucket hat nowLack of Color7 Oct 2026video
@lackofcoloraus 🤝🏼 Raffia Western FedoraLack of Color6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Black Montana PTY Ltdverified
Text ad20 Oct 2026Black Montana PTY Ltdverified
Image ad20 Oct 2026Black Montana PTY Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Lack of Color.
The creators who tag @lackofcoloraus on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @lackofcoloraus on Instagram, led by Grant Collins (16k followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| GGrant Collins@grantcollins.xx · 🇦🇺 AU | Food cooking nutrition Creator | 16k | 0.3% | 6 | Tagged @lackofcoloraus |
06 · Competitors according to Gravity
Who Lack of Color competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Lack of Color among Clothing Accessories brands in Australia. The closest is Stetson Australia, then Canopy Bay by Deborah Hutton, Will & Bear, Stanton Hats, melin AU, Big Hat.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Stetson Australiastetsonaustralia.com.au | |||||||
| Canopy Bay by Deborah Huttoncanopybay.com.au | |||||||
| Will & Bearwillandbear.com | |||||||
| Stanton Hatsstantonhats.com | |||||||
| melin AUmelin.au | |||||||
| Big Hatbighataustralia.com |
07 · Company
The company behind Lack of Color.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Lack of Color is a company based in Burleigh Heads, Australia.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Burleigh Heads
- Founded
- Data not available
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- lackofcolor.com.au · Shopify · AUD
- Catalogue
- 172 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Lack of Color
What people ask Google about Lack of Color.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Lack of Color legit or a scam?
According to Gravity by Benchr, Lack of Color is a brand based in Burleigh Heads, Australia: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 640,661 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Lack of Color reviews: is it worth it?
Customers rate Lack of Color 3.7 out of 5 on Trustpilot over 12 reviews, 2 of them in the last twelve months: 42% give five stars, 58% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Lack of Color sell?
Lack of Color is an Australian brand that designs and sells luxury headwear, including hats, bucket hats, and caps with contemporary style interpretations of timeless designs. Gravity by Benchr classifies it under Clothing Accessories, with Hats making up 78% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Lack of Color cost?
Lack of Color's best seller, Hat Filler, sells A$5.00 on lackofcolor.com.au. 87% of the catalogue is in stock. Gravity does not track prices daily: check lackofcolor.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Lack of Color promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Lack of Color advertises on Facebook and Instagram and on Google, where its offers often run. Check lackofcolor.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Lack of Color?
Lack of Color sells on its own website, lackofcolor.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Is Lack of Color growing?
Yes. Gravity by Benchr estimates about 51,800 visits to lackofcolor.com.au in September 2026, up 43% in a month and up 35% over three months. Lack of Color ranks #138 of 3,952 Clothing Accessories brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Lack of Color use?
Gravity by Benchr identifies lackofcolor.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since May 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Lack of Color's ad budget?
Gravity by Benchr does not publish a spend figure for Lack of Color on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing Accessories brands in Australia?
Among Clothing Accessories brands in Australia in the Gravity by Benchr index, Lack of Color ranks #138 of 3,952 by estimated traffic. Its closest competitors on the same market are Stetson Australia, Canopy Bay by Deborah Hutton, Will & Bear, Stanton Hats and melin AU. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Lack of Color.