Brand page · Clothing · Germany
Lacoste: 6.9m visits a month, 1,549 active Meta ads.
Lacoste — Lacoste is a fashion and sport brand that creates apparel, footwear, and leather goods. It operates globally with 8,500 team members in over 100 countries. In September 2026 lacoste.com drew an estimated 6.9m visits, down 22% on the month before. It ranks #10 of 97,158 Clothing brands in Germany and holds a 3.2 Trustpilot rating over 2,973 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Lacoste is a fashion and sport brand that creates apparel, footwear, and leather goods. It operates globally with 8,500 team members in over 100 countries.
01 · Traffic
How much traffic Lacoste gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Lacoste drew an estimated 6.9m visits in September 2026, down 22% on the month before and down 23% over three months.
- Worldwide#2,975of 4.5m sites · Top 1%
- In United States#1,044of 1.2m sites · Top 1%
- Clothing, worldwide#191of 459,295 brands · Top 1%
- Clothing, United States#10of 97,158 brands · Top 1%
6.9m
estimated visits in September
1 mo ▼ −22.0%4 mo ▼ −22.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Lacoste.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Lacoste holds 3.2 out of 5 on Trustpilot over 2,973 reviews, 302 of them in the last twelve months: 42% of customers give five stars and 47% one star. That volume places Lacoste in the top 5% of the 270,321 Trustpilot pages in the Gravity index. On Google, Lacoste scores 4.8 over 48,039 reviews.
Home & Garden
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Lacoste sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Lacoste's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Lacoste in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Lacoste is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Lacoste runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since July 2022 (image, text, video).
Style steps into winterLacoste14 Oct 2026image
Lacoste Sets the ToneLacoste14 Oct 2026image
Discover Women's BagsLacoste14 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026LACOSTE E-Commerceverified
Text ad21 Oct 2026LACOSTE E-Commerceverified
Text ad21 Oct 2026PT MITRA ADIPERKASAverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Lacoste.
The creators who tag @lacoste on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @lacoste on Instagram, led by Mourad Samid (67.4k followers, 1.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMourad Samid@mourad.samid · 🇩🇿 DZ | Relationship couple life Creator | 67.4k | 1.5% | 27 | Tagged @lacoste |
06 · Competitors according to Gravity
Who Lacoste competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Lacoste among Clothing brands in Germany. The closest is nautica.com, then U.S. Polo Assn. UK, uspa.com, amiparis.com, fredperry.jp, lifestylefashion.hu.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| nautica.comnautica.com | |||||||
| U.S. Polo Assn. UKuspoloassn.co.uk | |||||||
| uspa.comuspa.com | |||||||
| amiparis.comamiparis.com | |||||||
| fredperry.jpfredperry.jp | |||||||
| lifestylefashion.hulifestylefashion.hu |
07 · Company
The company behind Lacoste.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Lacoste is a company based in Germany, founded in 1933 according to LinkedIn, on a domain registered in July 1997. It employs about 11,073 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇪 Germany
- Founded
- 1933, per LinkedIn
- Domain registered
- 10 Jul 1997
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 11,073 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- lacoste.com · Salesforce_commerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Lacoste
What people ask Google about Lacoste.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Lacoste legit?
According to Gravity by Benchr, Lacoste is a brand based in Germany: its website has existed since July 1997, its Trustpilot profile is claimed by the brand, it sells on a Salesforce_commerce store, it employs 11,073 people on LinkedIn, it has 8,902,796 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Lacoste reviews
Customers rate Lacoste 3.2 out of 5 on Trustpilot over 2,973 reviews, 302 of them in the last twelve months: 42% give five stars, 47% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. On Google, Lacoste scores 4.8 over 48,039 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Lacoste known for?
Lacoste is a fashion and sport brand that creates apparel, footwear, and leather goods. It operates globally with 8,500 team members in over 100 countries. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Does Lacoste have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Lacoste advertises on Facebook and Instagram and on Google, where its offers often run. Check lacoste.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Lacoste?
Lacoste sells on its own website, lacoste.com, a Salesforce_commerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns Lacoste?
Gravity by Benchr records a company based in Germany, founded in 1933 according to LinkedIn, on a domain registered in 1997, with 11,073 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Lacoste doing well?
Not at the moment. Gravity by Benchr estimates about 6,934,500 visits to lacoste.com in September 2026, down 22% in a month and down 23% over three months. Lacoste ranks #10 of 97,158 Clothing brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Lacoste use?
Gravity by Benchr identifies lacoste.com as a Salesforce_commerce store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since July 2022. Source: Gravity by Benchr platform and advertising records.
How much does Lacoste spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Lacoste on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Germany?
Among Clothing brands in Germany in the Gravity by Benchr index, Lacoste ranks #10 of 97,158 by estimated traffic. Its closest competitors on the same market are nautica.com, U.S. Polo Assn. UK, uspa.com, amiparis.com and fredperry.jp. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Lacoste.