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- Lake Cycling
Brand page · Shoes · Netherlands
Lake Cycling: 171k visits a month, 228 active Meta ads, Gravity score 710.
Lake Cycling — Lake Cycling is a brand that manufactures premium cycling shoes, matching fit to function based on riding type, gender, and intensity. In September 2026 lakecycling.com drew an estimated 171k visits, down 7% on the month before. It ranks #189 of 6,771 Shoes brands in Netherlands and holds a 4.3 Trustpilot rating over 561 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 30 peers: Shoes brands in Netherlands with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Lake Cycling is a brand that manufactures premium cycling shoes, matching fit to function based on riding type, gender, and intensity.
01 · Traffic
How much traffic Lake Cycling gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Lake Cycling drew an estimated 171k visits in September 2026, down 7% on the month before and down 13% over three months.
- Worldwide#59,609of 4.5m sites · Top 5%
- In United States#19,598of 1.2m sites · Top 5%
- Shoes, worldwide#1,230of 46,962 brands · Top 5%
- Shoes, United States#189of 6,771 brands · Top 5%
171k
estimated visits in September
1 mo ▼ −6.8%4 mo ▼ −12.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Lake Cycling.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Lake Cycling holds 4.3 out of 5 on Trustpilot over 561 reviews, 291 of them in the last twelve months: 72% of customers give five stars and 10% one star. That volume places Lake Cycling in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%. On Google, Lake Cycling scores 4.0 over 15 reviews.
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Lake Cycling sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Lake Cycling sells on Shopify, 77% of its catalogue in stock. The best seller is MX177, at US$179.99, followed by CX177 WIDE SALE and CX238 WIDE SALE.
#1MX177Lake CyclingUS$179.99In stock
#2CX177 WIDE SALELake CyclingUS$125.99In stock
#3CX238 WIDE SALELake CyclingUS$174.99–US$314.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Lake Cycling in its comparison group.
- Average rating
- 4.57 / 5
- Rated products
- 84% of the catalogue
- In stock
- 77%
- Upper price quartile
- US$369.99
- Currency
- USD
04 · Ads
What Lake Cycling is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Lake Cycling runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since March 2023 (image, text, video).
MX239 is Back in StockLake Cycling7 Oct 2026image
Shop the Lake Winter CollectionLake Cycling6 Oct 2026image
LAKE OUTLETLake Cycling5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Lake Cycling International BVverified
Text ad20 Oct 2026Lake Cycling International BVverified
Text ad20 Oct 2026Lake Cycling International BVverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Lake Cycling.
The creators who tag @lakecycling on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Lake Cycling competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Lake Cycling among Shoes brands in Netherlands. The closest is Fizik, then Giant Bicycle, All4cycling, Shimano, liv-cycling.com, lookcycle.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Fizikfizik.com | |||||||
| Giant Bicyclegiant-bicycles.com | |||||||
| All4cyclingall4cycling.com | |||||||
| Shimanoride.shimano.com | |||||||
| liv-cycling.comliv-cycling.com | |||||||
| lookcycle.comlookcycle.com |
07 · Company
The company behind Lake Cycling.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Lake Cycling is a company based in Son en Breugel, Netherlands, founded in 1982 according to LinkedIn, on a domain registered in November 1997. It employs about 29 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇱 Netherlands · Son en Breugel
- Founded
- 1982, per LinkedIn
- Domain registered
- 4 Nov 1997
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 29 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- lakecycling.com · Shopify · USD
- Catalogue
- 36 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Lake Cycling
What people ask Google about Lake Cycling.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Lake Cycling legit or a scam?
According to Gravity by Benchr, Lake Cycling is a brand based in Son en Breugel, Netherlands: its website has existed since November 1997, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 29 people on LinkedIn, it has 38,089 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Lake Cycling reviews
Customers rate Lake Cycling 4.3 out of 5 on Trustpilot over 561 reviews, 291 of them in the last twelve months: 72% give five stars, 10% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. On Google, Lake Cycling scores 4.0 over 15 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Lake Cycling sell?
Lake Cycling is a brand that manufactures premium cycling shoes, matching fit to function based on riding type, gender, and intensity. Gravity by Benchr classifies it under Shoes, with Shoes making up 41% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Lake Cycling expensive?
Lake Cycling's best seller, MX177, sells US$179.99 on lakecycling.com. 77% of the catalogue is in stock. Gravity does not track prices daily: check lakecycling.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Lake Cycling discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Lake Cycling advertises on Facebook and Instagram and on Google, where its offers often run. Check lakecycling.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Lake Cycling?
Lake Cycling sells on its own website, lakecycling.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Lake Cycling?
Gravity by Benchr records a company based in Son en Breugel, Netherlands, founded in 1982 according to LinkedIn, on a domain registered in 1997, with 29 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Lake Cycling doing well?
Not at the moment. Gravity by Benchr estimates about 171,300 visits to lakecycling.com in September 2026, down 7% in a month and down 13% over three months. Lake Cycling ranks #189 of 6,771 Shoes brands in Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Lake Cycling use?
Gravity by Benchr identifies lakecycling.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since March 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Lake Cycling's ad budget?
Gravity by Benchr does not publish a spend figure for Lake Cycling on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Shoes brands in Netherlands?
Among Shoes brands in Netherlands in the Gravity by Benchr index, Lake Cycling ranks #189 of 6,771 by estimated traffic. Its closest competitors on the same market are Fizik, Giant Bicycle, All4cycling, Shimano and liv-cycling.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Lake Cycling.