Brand page · Clothing Accessories · Italy
Lama Optical: 69k visits a month, 2 active Meta ads, Gravity score 639.
Lama Optical — Lama Optical is an Italian eyewear retail chain that sells sunglasses and prescription glasses from major national and international brands, including being the exclusive retailer of Cristian Leroy. In September 2026 lamaoptical.it drew an estimated 69k visits, up 11% on the month before. It ranks #34 of 1,465 Clothing Accessories brands in Italy and holds a 3.4 Trustpilot rating over 1,258 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 22 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 40 peers: Clothing Accessories brands in Italy with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Lama Optical is an Italian eyewear retail chain that sells sunglasses and prescription glasses from major national and international brands, including being the exclusive retailer of Cristian Leroy.
01 · Traffic
How much traffic Lama Optical gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Lama Optical drew an estimated 69k visits in September 2026, up 11% on the month before and down 23% over three months.
- Worldwide#141,455of 4.5m sites · Top 5%
- In Italy#3,358of 138k sites · Top 5%
- Clothing Accessories, worldwide#1,648of 85,207 brands · Top 5%
- Clothing Accessories, Italy#34of 1,465 brands · Top 5%
69k
estimated visits in September
1 mo ▲ +11.3%4 mo ▼ −23.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Lama Optical.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Lama Optical holds 3.4 out of 5 on Trustpilot over 1,258 reviews, 135 of them in the last twelve months: 70% of customers give five stars and 22% one star. That volume places Lama Optical in the top 10% of the 270,321 Trustpilot pages in the Gravity index.
Optician
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Lama Optical sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Lama Optical's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Lama Optical in its comparison group.
- Average rating
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- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Lama Optical is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Lama Optical runs Meta ads on Facebook, Instagram, and has advertised on Google since January 2026 (image).
Alza lo sguardo. La collezione #CristianLeroy arriva in grande stile. In esclusiva negli store #LAMAOPTICAL e su LAMAOPTICAL.ITLAMA Optical5 Mar 2025video
Un ingresso spettacolare per la nuova collezione Cristian Leroy di Lama Optical! Occhiali dal design inconfondibile, perfetti per distinguerLAMA Optical31 Oct 2024video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad13 Feb 2026STERLING EDIK REIDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Lama Optical.
The creators who tag @lamaopticalofficial on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @lamaopticalofficial on Instagram, led by Gigi D'Alessio (1m followers, 1.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| GGigi D'Alessio@gigidalessioreal · 🇮🇹 IT | Music concerts dance Creator | 1m | 1.9% | 2 | Tagged @lamaopticalofficial |
06 · Competitors according to Gravity
Who Lama Optical competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Lama Optical among Clothing Accessories brands in Italy. The closest is owleyewear.id, then Brylove, has-korea.com, svenson.co.jp, ciadoscabelos.com.br, RIDAR.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| owleyewear.idowleyewear.id | |||||||
| Brylovebrylove.pl | |||||||
| has-korea.comhas-korea.com | |||||||
| svenson.co.jpsvenson.co.jp | |||||||
| ciadoscabelos.com.brciadoscabelos.com.br | |||||||
| RIDARridarsport.com |
07 · Company
The company behind Lama Optical.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Lama Optical is a company based in Italy, founded in 1977 according to LinkedIn. It employs about 277 people.
- Legal name
- Data not available
- Registration no.
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- VAT
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- Legal form
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- Entity country
- 🇮🇹 Italy
- Founded
- 1977, per LinkedIn
- Domain registered
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- Share capital
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- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 277 on LinkedIn
- Funding stage
- Data not available
- Total raised
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- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- lamaoptical.it
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Lama Optical
What people ask Google about Lama Optical.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Lama Optical legit?
According to Gravity by Benchr, Lama Optical is a brand based in Italy: its Trustpilot profile is claimed by the brand, it employs 277 people on LinkedIn, it has 40,981 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Lama Optical reviews: is it worth it?
Customers rate Lama Optical 3.4 out of 5 on Trustpilot over 1,258 reviews, 135 of them in the last twelve months: 70% give five stars, 22% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Lama Optical?
Lama Optical is an Italian eyewear retail chain that sells sunglasses and prescription glasses from major national and international brands, including being the exclusive retailer of Cristian Leroy. Gravity by Benchr classifies it under Clothing Accessories. Source: Gravity by Benchr product classification.
Is there a Lama Optical discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Lama Optical advertises on Facebook and Instagram and on Google, where its offers often run. Check lamaoptical.it for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Lama Optical?
Gravity by Benchr records a company based in Italy, founded in 1977 according to LinkedIn, with 277 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Lama Optical growing?
Not at the moment. Gravity by Benchr estimates about 69,000 visits to lamaoptical.it in September 2026, up 11% in a month and down 23% over three months. Lama Optical ranks #34 of 1,465 Clothing Accessories brands in Italy in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Lama Optical spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Lama Optical on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing Accessories brands in Italy?
Among Clothing Accessories brands in Italy in the Gravity by Benchr index, Lama Optical ranks #34 of 1,465 by estimated traffic. Its closest competitors on the same market are owleyewear.id, Brylove, has-korea.com, svenson.co.jp and ciadoscabelos.com.br. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Lama Optical.