Brand page · Handbags, Wallets & Cases · France
Lancel: 132K visits a month, 148 active Meta ads, Gravity score 576.
Lancel — Discover the French luxury leather goods by Lancel, an over 140-year tradition brand that provides iconic leather goods for women and men. In September 2026 lancel.com drew an estimated 132K visits, down 23% on the month before. It ranks #9 of 786 Handbags, Wallets & Cases brands in France and holds a 2.8 Trustpilot rating over 238 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 12 peers: Handbags, Wallets & Cases brands in France with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Discover the French luxury leather goods by Lancel, an over 140-year tradition brand that provides iconic leather goods for women and men.
01 · Traffic
How much traffic Lancel gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Lancel drew an estimated 132K visits in September 2026, down 23% on the month before and down 3% over three months.
- Worldwide#74,369of 4.5M sites · Top 5%
- In France#2,860of 166K sites · Top 5%
- Handbags, Wallets & Cases, worldwide#419of 28,870 brands · Top 5%
- Handbags, Wallets & Cases, France#9of 786 brands · Top 5%
132K
estimated visits in September
1 mo ▼ −23.4%4 mo ▼ −3.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Lancel.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Lancel holds 2.8 out of 5 on Trustpilot over 238 reviews, 77 of them in the last twelve months: 17% of customers give five stars and 70% one star. That volume places Lancel in the top 20 % of the 270,321 Trustpilot pages in the Gravity index.
Leather Goods Manufacturer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Lancel sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Lancel sells on Shopify, 100% of its catalogue in stock. The best seller is GIFT WRAPPING, at €3.00, followed by M FLAP BAG and M FLAP BAG.
#1GIFT WRAPPINGLancel€3.00In stock
#3M FLAP BAGLancel€670.00In stock
M FLAP BAGLancel€670.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Lancel in its comparison group.
- Average rating
- 4.90 / 5
- Rated products
- 5% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$638.42
- Currency
- EUR
04 · Ads
What Lancel is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Lancel runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since November 2025 (image, text, video).
Nouvelle collectionLancel10 Oct 2026image
Neue KollektionLancel10 Oct 2026image
Origami, une signature de l’élégance parisienne. — Origami, a signature of Parisian elegance. #LANCELParis #FW26 #GrandHotelLANCEL #OrigLancel9 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026LANCEL SOGEDIverified
Image ad20 Oct 2026LANCEL SOGEDIverified
Video ad20 Oct 2026LANCEL SOGEDIverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Lancel.
The creators who tag @lancelparis on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @lancelparis on Instagram, led by Univers Presse (10.9K followers, 0.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| UUnivers Presse@universpresse · 🇫🇷 FR | Fashion style luxury Creator | 10.9K | 0.9% | 5 | Tagged @lancelparis |
06 · Competitors according to Gravity
Who Lancel competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Lancel among Handbags, Wallets & Cases brands in France. The closest is louisvuitton.com, then mulberry.com, Moynat, Delvaux, aspinaloflondon.com, goyard.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| louisvuitton.comlouisvuitton.com | |||||||
| mulberry.commulberry.com | |||||||
| Moynatmoynat.com | |||||||
| Delvauxdelvaux.com | |||||||
| aspinaloflondon.comaspinaloflondon.com | |||||||
| goyard.comgoyard.com |
07 · Company
The company behind Lancel.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Lancel is a company based in Paris, France, founded in 1876 according to LinkedIn, on a domain registered in November 1998. It employs about 500 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇫🇷 France · Paris
- Founded
- 1876, per LinkedIn
- Domain registered
- 5 Nov 1998
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 500 on LinkedIn · 201-500
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- lancel.com · Shopify · EUR
- Catalogue
- 277 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Lancel
What people ask Google about Lancel.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Lancel legit or a scam?
According to Gravity by Benchr, Lancel is a brand based in Paris, France: its website has existed since November 1998, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 500 people on LinkedIn, it has 187,989 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Lancel?
Customers rate Lancel 2.8 out of 5 on Trustpilot over 238 reviews, 77 of them in the last twelve months: 17% give five stars, 70% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Lancel known for?
Discover the French luxury leather goods by Lancel, an over 140-year tradition brand that provides iconic leather goods for women and men. Gravity by Benchr classifies it under Handbags, Wallets & Cases, with Handbags making up 30% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Lancel cost?
Lancel's best seller, GIFT WRAPPING, sells €3.00 on lancel.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check lancel.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Lancel promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Lancel advertises on Facebook and Instagram and on Google, where its offers often run. Check lancel.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Lancel?
Lancel sells on its own website, lancel.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Lancel?
Gravity by Benchr records a company based in Paris, France, founded in 1876 according to LinkedIn, on a domain registered in 1998, with 500 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Lancel doing well?
Not at the moment. Gravity by Benchr estimates about 131,700 visits to lancel.com in September 2026, down 23% in a month and down 3% over three months. Lancel ranks #9 of 786 Handbags, Wallets & Cases brands in France in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Lancel use?
Gravity by Benchr identifies lancel.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since November 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Lancel spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Lancel on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Handbags, Wallets & Cases brands in France?
Among Handbags, Wallets & Cases brands in France in the Gravity by Benchr index, Lancel ranks #9 of 786 by estimated traffic. Its closest competitors on the same market are louisvuitton.com, mulberry.com, Moynat, Delvaux, aspinaloflondon.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Lancel. Version française.