Brand page · Clothing · United States
Lane 201: 86.2k visits a month, 1,385 active Meta ads, Gravity score 623.
Lane 201 — Lane 201 is a women's fashion brand that sells unique, casual chic styles including dresses, rompers, outerwear, accessories, and shoes at affordable prices. In September 2026 lane201.com drew an estimated 86.2k visits, up 25% on the month before. It ranks #1,726 of 97,158 Clothing brands in United States and holds a 2.1 Trustpilot rating over 12 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 2787 peers: Clothing brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Lane 201 is a women's fashion brand that sells unique, casual chic styles including dresses, rompers, outerwear, accessories, and shoes at affordable prices.
01 · Traffic
How much traffic Lane 201 gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Lane 201 drew an estimated 86.2k visits in September 2026, up 25% on the month before and up 24% over three months.
- Worldwide#106,516of 4.5m sites · Top 5%
- In United States#34,764of 1.2m sites · Top 5%
- Clothing, worldwide#10,218of 459,295 brands · Top 5%
- Clothing, United States#1,726of 97,158 brands · Top 5%
86.2k
estimated visits in September
1 mo ▲ +24.8%4 mo ▲ +23.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Lane 201.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Lane 201 holds 2.1 out of 5 on Trustpilot over 12 reviews, 5 of them in the last twelve months: 17% of customers give five stars and 83% one star.
Men's Clothing Store Clothing Store Women's Clothing Store Shoe Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Lane 201 sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Lane 201 sells on Shopify, 97% of its catalogue in stock. The best seller is Light Wash 90's Flare Denim, at US$82.00, followed by Priority Processing and Vintage Wash Cropped Straight Denim.
Light Wash 90's Flare DenimLane 201US$82.00In stock
Priority ProcessingLane 201US$4.95In stock
Vintage Wash Cropped Straight DenimLane 201US$78.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Lane 201 in its comparison group.
- Average rating
- 4.47 / 5
- Rated products
- 71% of the catalogue
- In stock
- 97%
- Upper price quartile
- US$70.00
- Currency
- USD
04 · Ads
What Lane 201 is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Lane 201 runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since November 2022 (image, text, video).
Everyday style, but cuter ✨Lane 2017 Oct 2026image
Everyday style, but cuter ✨Lane 2017 Oct 2026image
Everyday style, but cuter ✨Lane 2017 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Video ad20 Oct 2026Lane 201 Boutique LLCverified
Text ad20 Oct 2026Lane 201 Boutique LLCverified
Text ad20 Oct 2026Lane 201 Boutique LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Lane 201.
The creators who tag @shoplane201 on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @shoplane201 on Instagram, led by 𝐀𝐋𝐋𝐈𝐒𝐎𝐍 𝐂𝐋𝐀𝐈𝐑𝐄 𝐓𝐈𝐋𝐋𝐄𝐑 (104k followers, 8.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| �𝐀𝐋𝐋𝐈𝐒𝐎𝐍 𝐂𝐋𝐀𝐈𝐑𝐄 𝐓𝐈𝐋𝐋𝐄𝐑@allisonclaire.c · 🇺🇸 US | Fashion style luxury Creator | 104k | 8.3% | 7 | Tagged @shoplane201 |
06 · Competitors according to Gravity
Who Lane 201 competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Lane 201 among Clothing brands in United States. The closest is Shop Elan, then CHARCOAL USA, Shasa, Mpaz Studio, KatieJNYC, Crescent.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Shop Elanshopelan.com | |||||||
| CHARCOAL USAcharcoalclothing.com | |||||||
| Shasaus.shasa.com | |||||||
| Mpaz Studiompazstudio.com | |||||||
| KatieJNYCkatiejnyc.com | |||||||
| Crescentwearcrescent.com |
07 · Company
The company behind Lane 201.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Lane 201 is a company based in Fort Wayne, United States, founded in 2015 according to LinkedIn, on a domain registered in January 2015. It employs about 11 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Fort Wayne
- Founded
- 2015, per LinkedIn
- Domain registered
- 29 Jan 2015
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 11 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- lane201.com · Shopify · USD
- Catalogue
- 173 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Lane 201
What people ask Google about Lane 201.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Lane 201 legit?
According to Gravity by Benchr, Lane 201 is a brand based in Fort Wayne, United States: its website has existed since January 2015, it sells on a Shopify store, it employs 11 people on LinkedIn, it has 530,125 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Lane 201?
Customers rate Lane 201 2.1 out of 5 on Trustpilot over 12 reviews, 5 of them in the last twelve months: 17% give five stars, 83% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Lane 201?
Lane 201 is a women's fashion brand that sells unique, casual chic styles including dresses, rompers, outerwear, accessories, and shoes at affordable prices. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 35% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Lane 201 cost?
Lane 201's best seller, Light Wash 90's Flare Denim, sells US$82.00 on lane201.com. 97% of the catalogue is in stock. Gravity does not track prices daily: check lane201.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Lane 201 discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Lane 201 advertises on Facebook and Instagram and on Google, where its offers often run. Check lane201.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Lane 201?
Lane 201 sells on its own website, lane201.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Lane 201?
Gravity by Benchr records a company based in Fort Wayne, United States, founded in 2015 according to LinkedIn, on a domain registered in 2015, with 11 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Lane 201 growing?
Yes. Gravity by Benchr estimates about 86,200 visits to lane201.com in September 2026, up 25% in a month and up 24% over three months. Lane 201 ranks #1,726 of 97,158 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Lane 201 use?
Gravity by Benchr identifies lane201.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since November 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Lane 201's ad budget?
Gravity by Benchr does not publish a spend figure for Lane 201 on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United States?
Among Clothing brands in United States in the Gravity by Benchr index, Lane 201 ranks #1,726 of 97,158 by estimated traffic. Its closest competitors on the same market are Shop Elan, CHARCOAL USA, Shasa, Mpaz Studio and KatieJNYC. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Lane 201.