Brand page · Clothing · Germany
LANIUS traffic, ads & competitors 59k visits a month, 42 active Meta ads, Gravity score 711.
LANIUS — Lanius is a fashion brand that produces garments under fair conditions and focuses on sustainable, slow fashion using natural materials and premium quality. In September 2026 lanius.com drew an estimated 59k visits, up 3% on the month before. It ranks #266 of 7,326 Clothing brands in Germany.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 283 peers: Clothing brands in Germany with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Lanius is a fashion brand that produces garments under fair conditions and focuses on sustainable, slow fashion using natural materials and premium quality.
01 · Traffic
LANIUS website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
LANIUS drew an estimated 59k visits in September 2026, up 3% on the month before and up 34% over three months.
- Worldwide#147,494of 4.5m sites · Top 5%
- In Germany#6,700of 184k sites · Top 5%
- Clothing, worldwide#14,256of 459,295 brands · Top 5%
- Clothing, Germany#266of 7,326 brands · Top 5%
59k
estimated visits in September
1 mo ▲ +3.1%4 mo ▲ +34.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
LANIUS reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
LANIUS holds 3.6 out of 5 on Trustpilot over 1 review, 1 of them in the last twelve months: 0% of customers give five stars and 0% one star.
Clothing Store Women's Clothing Store Men's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
LANIUS best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
LANIUS sells on Shopify, 99% of its catalogue in stock. The best seller is Pre-Order Marlenejeans (GOTS), at €119.90, followed by Marlene jeans (GOTS) and Girlfriend Jeans (GOTS).
#1Pre-Order Marlenejeans (GOTS)LANIUS€119.90In stock
#2Marlene jeans (GOTS)LANIUS€118.90In stock
#3Girlfriend Jeans (GOTS)LANIUS€104.90In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places LANIUS in its comparison group.
- Average rating
- 5.00 / 5
- Rated products
- 1% of the catalogue
- In stock
- 99%
- Upper price quartile
- US$179.09
- Currency
- EUR
04 · Ads
LANIUS ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
LANIUS runs Meta ads on Facebook, Instagram, and has advertised on Google since July 2024 (image, text, video).
OUT NOWLANIUS5 Oct 2026image
OUT NOWLANIUS5 Oct 2026image
OUT NOWLANIUS4 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026LANIUS GmbHverified
Text ad20 Oct 2026LANIUS GmbHverified
Text ad20 Oct 2026LANIUS GmbHverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
LANIUS influencers
The creators who tag @lanius_fairfashion on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
LANIUS competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for LANIUS among Clothing brands in Germany. The closest is nicolett, then Kultfrau, Rotholz, GOBI Cashmere, RETERNITY, Ravemore Berlin.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| nicolettnicolett.de | |||||||
| Kultfraukultfrau.de | |||||||
| Rotholzrotholz-store.com | |||||||
| GOBI Cashmeregobicashmere.com | |||||||
| RETERNITYreternity.de | |||||||
| Ravemore Berlinravemoreberlin.com |
07 · Company
Who is behind LANIUS?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
LANIUS is a company based in Köln, Germany, founded in 1999 according to LinkedIn, on a domain registered in October 1994. It employs about 42 people.
- Entity country
- 🇩🇪 Germany · Köln
- Founded
- 1999, per LinkedIn
- Domain registered
- 21 Oct 1994
- Status
- Operating
- Employees
- 42 on LinkedIn
- Own store
- lanius.com · Shopify · EUR
- Catalogue
- 140 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about LANIUS
What people ask Google about LANIUS.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is LANIUS a legit company?
According to Gravity by Benchr, LANIUS is a brand based in Köln, Germany: its website has existed since October 1994, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 42 people on LinkedIn, it has 59,184 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is LANIUS known for?
Lanius is a fashion brand that produces garments under fair conditions and focuses on sustainable, slow fashion using natural materials and premium quality. Gravity by Benchr classifies it under Clothing, with Pants making up 4% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
LANIUS prices: how much is it?
LANIUS' best seller, Pre-Order Marlenejeans (GOTS), sells €119.90 on lanius.com. 99% of the catalogue is in stock. Gravity does not track prices daily: check lanius.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
LANIUS promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: LANIUS advertises on Facebook and Instagram and on Google, where its offers often run. Check lanius.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy LANIUS?
LANIUS sells on its own website, lanius.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns LANIUS?
Gravity by Benchr records a company based in Köln, Germany, founded in 1999 according to LinkedIn, on a domain registered in 1994, with 42 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is LANIUS growing?
Yes. Gravity by Benchr estimates about 59,000 visits to lanius.com in September 2026, up 3% in a month and up 34% over three months. LANIUS ranks #266 of 7,326 Clothing brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does LANIUS use?
Gravity by Benchr identifies lanius.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since July 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is LANIUS' ad budget?
Gravity by Benchr does not publish a spend figure for LANIUS on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Germany?
Among Clothing brands in Germany in the Gravity by Benchr index, LANIUS ranks #266 of 7,326 by estimated traffic. Its closest competitors on the same market are nicolett, Kultfrau, Rotholz, GOBI Cashmere and RETERNITY. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with LANIUS.