Brand page · Personal Care · United States
LANOLIPS traffic, ads & competitors 50.2k visits a month, 77 active Meta ads, Gravity score 612.
LANOLIPS — Lanolips USA Store is a brand that sells natural lip balm and skincare products made with ultra-pure lanolin from sheep's wool. The company offers a range of lip treatments, face creams, and body care products. In September 2026 lanolips.com drew an estimated 50.2k visits, down 11% on the month before. It ranks #1,380 of 33,626 Personal Care brands in the United States.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 263 peers: Personal Care brands in Australia with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Lanolips USA Store is a brand that sells natural lip balm and skincare products made with ultra-pure lanolin from sheep's wool. The company offers a range of lip treatments, face creams, and body care products.
01 · Traffic
LANOLIPS website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
LANOLIPS drew an estimated 50.2k visits in September 2026, down 11% on the month before and up 16% over three months.
- Worldwide#169,611of 4.5m sites · Top 5%
- In United States#54,327of 1.2m sites · Top 5%
- Personal Care, worldwide#8,593of 215,119 brands · Top 5%
- Personal Care, United States#1,380of 33,626 brands · Top 5%
50.2k
estimated visits in September
1 mo ▼ −11.3%4 mo ▲ +15.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
LANOLIPS reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
LANOLIPS holds 3.1 out of 5 on Trustpilot over 4 reviews: 25% of customers give five stars and 50% one star.
Logistics Service Freight Forwarding Service Beauty Product Supplier Cosmetics Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
LANOLIPS best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
LANOLIPS sells on Shopify, 94% of its catalogue in stock. The best seller is The Original 101 Ointment Multipurpose Superbalm, at US$16.95, followed by Golden Dry Skin Miracle Salve - 25g and 101 Ointment Multi-Balm Coconutter.
#1The Original 101 Ointment Multipurpose SuperbalmLANOLIPSUS$16.95In stock
#2Golden Dry Skin Miracle Salve - 25gLANOLIPSUS$18.00In stock
#3101 Ointment Multi-Balm CoconutterLANOLIPSUS$13.50In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places LANOLIPS in its comparison group.
- Average rating
- Data not available
- Rated products
- 0% of the catalogue
- In stock
- 94%
- Upper price quartile
- US$17.00
- Currency
- USD
04 · Ads
LANOLIPS ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
LANOLIPS runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since July 2022 (image, text, video).
Time To Stock Up On Your Lano?LANO lips face allover8 Sept 2026image
Not on our PR list? Consider this your lucky day. 😌🍬 We have teamed up with our friends at Allen's Lollies for the sweetest collab EVER, anLANO lips face allover8 Sept 2026video
default_collection_headlineLANO lips face allover26 Aug 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Lanolips LLCverified
Text ad21 Oct 2026Lanolips LLCverified
Text ad21 Oct 2026Lanolips LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
LANOLIPS influencers
The creators who tag @lanolips on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @lanolips on Instagram, led by CHARIS MICHELSEN (184k followers, 0.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CCHARIS MICHELSEN@charismichelsen_official · 🇺🇸 US | Fashion style luxury Creator | 184k | 0.0% | 10 | Tagged @lanolips |
06 · Competitors according to Gravity
LANOLIPS competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for LANOLIPS among Personal Care brands in the United States. The closest is Sugarpill Cosmetics, then Heyhae, Aprés Nail, Lights Lacquer, Haunted Polish, Ninetynine Dreams.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Sugarpill Cosmeticssugarpill.com | |||||||
| Heyhaeheyhae.co | |||||||
| Aprés Nailsecure.apresnail.com | |||||||
| Lights Lacquerlightslacquer.com | |||||||
| Haunted Polishhauntedpolish.com | |||||||
| Ninetynine Dreamsninetyninedreams.com |
07 · Company
Who is behind LANOLIPS?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
LANOLIPS is a company based in Newark, United States, founded in 2009 according to LinkedIn, on a domain registered in May 2005. It employs about 22 people and is listed at private_equity stage.
- Entity country
- 🇺🇸 United States · Newark
- Founded
- 2009, per LinkedIn
- Domain registered
- 16 May 2005
- Status
- Operating
- Employees
- 22 on LinkedIn
- Funding stage
- Private equity · last deal: private equity
- Own store
- lanolips.com · Shopify · USD
- Catalogue
- 28 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about LANOLIPS
What people ask Google about LANOLIPS.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is LANOLIPS legit or a scam?
According to Gravity by Benchr, LANOLIPS is a brand based in Newark, United States: its website has existed since May 2005, it sells on a Shopify store, it employs 22 people on LinkedIn, it has 178,833 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is LANOLIPS known for?
Lanolips USA Store is a brand that sells natural lip balm and skincare products made with ultra-pure lanolin from sheep's wool. The company offers a range of lip treatments, face creams, and body care products. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 90% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does LANOLIPS cost?
LANOLIPS' best seller, The Original 101 Ointment Multipurpose Superbalm, sells US$16.95 on lanolips.com. 94% of the catalogue is in stock. Gravity does not track prices daily: check lanolips.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a LANOLIPS discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: LANOLIPS advertises on Facebook and Instagram and on Google, where its offers often run. Check lanolips.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy LANOLIPS?
LANOLIPS sells on its own website, lanolips.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind LANOLIPS?
Gravity by Benchr records a company based in Newark, United States, founded in 2009 according to LinkedIn, on a domain registered in 2005, with 22 employees on LinkedIn, listed at private_equity stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is LANOLIPS doing well?
Yes. Gravity by Benchr estimates about 50,200 visits to lanolips.com in September 2026, down 11% in a month and up 16% over three months. LANOLIPS ranks #1,380 of 33,626 Personal Care brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does LANOLIPS use?
Gravity by Benchr identifies lanolips.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since July 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does LANOLIPS spend on Meta ads?
Gravity by Benchr does not publish a spend figure for LANOLIPS on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in the United States?
Among Personal Care brands in the United States in the Gravity by Benchr index, LANOLIPS ranks #1,380 of 33,626 by estimated traffic. Its closest competitors on the same market are Sugarpill Cosmetics, Heyhae, Aprés Nail, Lights Lacquer and Haunted Polish. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with LANOLIPS.