Brand page · Building Materials · France
Lapeyre: 686K visits a month, 30 active Meta ads.
Lapeyre — Lapeyre is a French manufacturer specializing in home renovation and custom-made products including kitchens, bathrooms, windows, doors, stairs, and gates. In September 2026 lapeyre.fr drew an estimated 686K visits, down 18% on the month before. It ranks #1 of 230 Building Materials brands in France and holds a 3.9 Trustpilot rating over 3,508 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Lapeyre is a French manufacturer specializing in home renovation and custom-made products including kitchens, bathrooms, windows, doors, stairs, and gates.
01 · Traffic
How much traffic Lapeyre gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Lapeyre drew an estimated 686K visits in September 2026, down 18% on the month before and down 5% over three months.
- Worldwide#19,345of 4.5M sites · Top 1%
- In France#712of 166K sites · Top 1%
- Building Materials, worldwide#72of 90,845 brands · Top 1%
- Building Materials, France#1of 230 brands · Top 1%
686K
estimated visits in September
1 mo ▼ −17.6%4 mo ▼ −4.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Lapeyre.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Lapeyre holds 3.9 out of 5 on Trustpilot over 3,508 reviews, 1,804 of them in the last twelve months: 40% of customers give five stars and 39% one star. That volume places Lapeyre in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40 %. On Google, Lapeyre scores 4.2 over 116,831 reviews.
Window Supplier Door Supplier Do-it-Yourself Shop Bathroom Supply Store Home Goods Store Kitchen Furniture Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Lapeyre sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Lapeyre's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Lapeyre in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Lapeyre is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Lapeyre runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since August 2023 (image, text, video).
Anniversaire LapeyreLapeyre25 Sept 2026image
LapeyreLapeyre25 Sept 2026image
Prise de rendez-vousLapeyre21 Jul 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Lapeyre Saverified
Text ad21 Oct 2026Lapeyre Saverified
Text ad21 Oct 2026Lapeyre Saverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Lapeyre.
The creators who tag @lapeyreofficiel on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @lapeyreofficiel on Instagram, led by Maxime Langlais (248K followers, 5.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMaxime Langlais@maximelanglais · 🇫🇷 FR | Automotive mobility Creator | 248K | 5.7% | 1 | Tagged @lapeyreofficiel |
06 · Competitors according to Gravity
Who Lapeyre competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Lapeyre among Building Materials brands in France. The closest is Home Outlet, then ma.cuisinella, siko.cz, mobalpa.fr, Komfort, Mexen.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Home Outlethomeoutlet.com | |||||||
| ma.cuisinellama.cuisinella | |||||||
| siko.czsiko.cz | |||||||
| mobalpa.frmobalpa.fr | |||||||
| Komfortkomfort.pl | |||||||
| Mexenmexen.pl |
07 · Company
The company behind Lapeyre.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Lapeyre is a company based in France, founded in 1931 according to LinkedIn, on a domain registered in April 1995. It employs about 1,649 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇫🇷 France
- Founded
- 1931, per LinkedIn
- Domain registered
- 4 Apr 1995
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 1,649 on LinkedIn
- Funding stage
- M and a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- lapeyre.fr
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Lapeyre
What people ask Google about Lapeyre.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Lapeyre legit or a scam?
According to Gravity by Benchr, Lapeyre is a brand based in France: its website has existed since April 1995, its Trustpilot profile is claimed by the brand, it employs 1,649 people on LinkedIn, it has 46,960 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Lapeyre reviews: is it worth it?
Customers rate Lapeyre 3.9 out of 5 on Trustpilot over 3,508 reviews, 1,804 of them in the last twelve months: 40% give five stars, 39% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. On Google, Lapeyre scores 4.2 over 116,831 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Lapeyre sell?
Lapeyre is a French manufacturer specializing in home renovation and custom-made products including kitchens, bathrooms, windows, doors, stairs, and gates. Gravity by Benchr classifies it under Building Materials. Source: Gravity by Benchr product classification.
Is there a Lapeyre discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Lapeyre advertises on Facebook and Instagram and on Google, where its offers often run. Check lapeyre.fr for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Lapeyre?
Gravity by Benchr records a company based in France, founded in 1931 according to LinkedIn, on a domain registered in 1995, with 1,649 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Lapeyre doing well?
Not at the moment. Gravity by Benchr estimates about 686,300 visits to lapeyre.fr in September 2026, down 18% in a month and down 5% over three months. Lapeyre ranks #1 of 230 Building Materials brands in France in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Lapeyre spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Lapeyre on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Building Materials brands in France?
Among Building Materials brands in France in the Gravity by Benchr index, Lapeyre ranks #1 of 230 by estimated traffic. Its closest competitors on the same market are Home Outlet, ma.cuisinella, siko.cz, mobalpa.fr, Komfort. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Lapeyre. Version française.