Brand page · Beverages
Laphroaig: 163k visits a month, 89 active Meta ads.
Laphroaig — Laphroaig is a premium scotch whisky distillery located on Islay, Scotland, known for its iconic whiskies including Sherry Oak and Quarter Cask expressions. In September 2026 laphroaig.com drew an estimated 163k visits, up 94% on the month before. It ranks #94 of 12,385 Beverages brands and holds a 2.9 Trustpilot rating over 26 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Laphroaig is a premium scotch whisky distillery located on Islay, Scotland, known for its iconic whiskies including Sherry Oak and Quarter Cask expressions.
01 · Traffic
How much traffic Laphroaig gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Laphroaig drew an estimated 163k visits in September 2026, up 94% on the month before and up 25% over three months.
- Worldwide#62,080of 4.5m sites · Top 5%
- In United States#20,425of 1.2m sites · Top 5%
- Beverages, worldwide#410of 97,069 brands · Top 1%
- Beverages, United States#94of 12,385 brands · Top 1%
163k
estimated visits in September
1 mo ▲ +94.4%4 mo ▲ +24.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Laphroaig.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Laphroaig holds 2.9 out of 5 on Trustpilot over 26 reviews, 5 of them in the last twelve months: 19% of customers give five stars and 62% one star. That volume places Laphroaig in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Alcohol Manufacturer Liquor Store Alcohol Store Alcoholic Beverage Wholesaler
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Laphroaig sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Laphroaig's catalogue yet.
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Share of the catalogue by product family.
The dominant category places Laphroaig in its comparison group.
- Average rating
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- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Laphroaig is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Laphroaig runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since September 2025 (image, video).
Discover Laphroaig 14 Year Old, Willem by WillemLaphroaig7 Oct 2026video
Gewinne einen Aufenthalt auf Islay für 2Laphroaig5 Oct 2026image
Gewinne einen Aufenthalt auf Islay für 2Laphroaig5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Video ad31 Dec 2025Arena Media Deutschland GmbHverified
Video ad31 Dec 2025Arena Media Deutschland GmbHverified
Video ad31 Dec 2025Arena Media Deutschland GmbHverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Laphroaig.
The creators who tag @laphroaig on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Laphroaig competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Laphroaig among Beverages brands. The closest is themacallan.com, then malts.com, htfw.com, deinwhisky.de, The Whisky Exchange, whiskyshop.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| themacallan.comthemacallan.com | |||||||
| malts.commalts.com | |||||||
| htfw.comhtfw.com | |||||||
| deinwhisky.dedeinwhisky.de | |||||||
| The Whisky Exchangethewhiskyexchange.com | |||||||
| whiskyshop.comwhiskyshop.com |
07 · Company
The company behind Laphroaig.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Laphroaig is an e-commerce brand, on a domain registered in March 1996.
- Legal name
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- Registration no.
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- VAT
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- Founded
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- Domain registered
- 31 Mar 1996
- Share capital
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- Status
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- President
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- Employees
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- Investors
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- VC-backed
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- Own store
- laphroaig.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Laphroaig
What people ask Google about Laphroaig.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Laphroaig legit?
According to Gravity by Benchr, Laphroaig is a brand: its website has existed since March 1996, its Trustpilot profile is claimed by the brand, it has 201,076 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Laphroaig?
Customers rate Laphroaig 2.9 out of 5 on Trustpilot over 26 reviews, 5 of them in the last twelve months: 19% give five stars, 62% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Laphroaig?
Laphroaig is a premium scotch whisky distillery located on Islay, Scotland, known for its iconic whiskies including Sherry Oak and Quarter Cask expressions. Gravity by Benchr classifies it under Beverages. Source: Gravity by Benchr product classification.
Is there a Laphroaig discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Laphroaig advertises on Facebook and Instagram and on Google, where its offers often run. Check laphroaig.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Laphroaig?
Gravity by Benchr records a company, whose domain was registered in 1996. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Laphroaig growing?
Yes. Gravity by Benchr estimates about 163,200 visits to laphroaig.com in September 2026, up 94% in a month and up 25% over three months. Laphroaig ranks #94 of 12,385 Beverages brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Laphroaig's ad budget?
Gravity by Benchr does not publish a spend figure for Laphroaig on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Beverages brands?
Among Beverages brands in the Gravity by Benchr index, Laphroaig ranks #94 of 12,385 by estimated traffic. Its closest competitors on the same market are themacallan.com, malts.com, htfw.com, deinwhisky.de and The Whisky Exchange. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Laphroaig.