Brand page · Personal Care · Switzerland
La Prairie: 133K visits a month, 126 active Meta ads, Gravity score 596.
La Prairie — La Prairie is a Swiss luxury skincare house that creates high-end skincare products. In September 2026 laprairie.com drew an estimated 133K visits, down 21% on the month before. It ranks #609 of 33,626 Personal Care brands in Switzerland and holds a 2.2 Trustpilot rating over 25 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 14 peers: Personal Care brands in Switzerland with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
La Prairie is a Swiss luxury skincare house that creates high-end skincare products.
01 · Traffic
How much traffic La Prairie gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
La Prairie drew an estimated 133K visits in September 2026, down 21% on the month before and up 8% over three months.
- Worldwide#73,668of 4.5M sites · Top 5%
- In United States#24,301of 1.2M sites · Top 5%
- Personal Care, worldwide#3,525of 215,119 brands · Top 5%
- Personal Care, United States#609of 33,626 brands · Top 5%
133K
estimated visits in September
1 mo ▼ −20.6%4 mo ▲ +8.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about La Prairie.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
La Prairie holds 2.2 out of 5 on Trustpilot over 25 reviews, 5 of them in the last twelve months: 16% of customers give five stars and 68% one star. That volume places La Prairie in the top 50 % of the 270,321 Trustpilot pages in the Gravity index.
Skin Care Clinic Cosmetics Store Beauty Product Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What La Prairie sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
La Prairie sells on Shopify, 95% of its catalogue in stock. The best seller is FOAM CLEANSER, at CHF 110.00, followed by CELLULAR REFINING LOTION and ESSENCE-IN-LOTION.
#1FOAM CLEANSERLa PrairieCHF 110.00In stock
#2CELLULAR REFINING LOTIONLa PrairieCHF 140.00In stock
#3ESSENCE-IN-LOTIONLa PrairieCHF 190.00–CHF 340.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places La Prairie in its comparison group.
- Average rating
- 4.79 / 5
- Rated products
- 61% of the catalogue
- In stock
- 95%
- Upper price quartile
- US$1,380.98
- Currency
- CHF
04 · Ads
What La Prairie is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
La Prairie runs Meta ads on Facebook, Instagram, and has advertised on Google since March 2022 (image, text, video).
La magie des fêtes en cadeauLa Prairie8 Oct 2026video
Entdecken Sie den Winterzauber von La Prairie.La Prairie8 Oct 2026video
La magie des fêtes en cadeauLa Prairie7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026La Prairie Group Australia Pty Ltdverified
Text ad20 Oct 2026La Prairie Group AGverified
Text ad20 Oct 2026La Prairie Group AGverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about La Prairie.
The creators who tag @laprairie on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @laprairie on Instagram, led by Konstantinos Emmanouil_makeup (23.4K followers, 0.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| KKonstantinos Emmanouil_makeup@makeup_by_konstantinos · 🇬🇷 GR | Beauty cosmetics skincare Creator | 23.4K | 0.4% | 7 | Tagged @laprairie |
06 · Competitors according to Gravity
Who La Prairie competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for La Prairie among Personal Care brands in Switzerland. The closest is Clé de Peau Beauté, then lancome.it, esteelauder.co.uk, clarins.fr, CLARINS®, shiseido.de.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Clé de Peau Beautécledepeaubeaute.com | |||||||
| lancome.itlancome.it | |||||||
| esteelauder.co.ukesteelauder.co.uk | |||||||
| clarins.frclarins.fr | |||||||
| CLARINS®clarinsusa.com | |||||||
| shiseido.deshiseido.de |
07 · Company
The company behind La Prairie.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
La Prairie is a company based in Zürich, Switzerland, founded in 1954 according to LinkedIn, on a domain registered in July 1995. It employs about 1,379 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇨🇭 Switzerland · Zürich
- Founded
- 1954, per LinkedIn
- Domain registered
- 28 Jul 1995
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 1,379 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- laprairie.com · Shopify · CHF
- Catalogue
- 44 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about La Prairie
What people ask Google about La Prairie.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is La Prairie legit or a scam?
According to Gravity by Benchr, La Prairie is a brand based in Zürich, Switzerland: its website has existed since July 1995, it sells on a Shopify store, it employs 1,379 people on LinkedIn, it has 389,492 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
La Prairie reviews: is it worth it?
Customers rate La Prairie 2.2 out of 5 on Trustpilot over 25 reviews, 5 of them in the last twelve months: 16% give five stars, 68% one star. Gravity by Benchr places that review volume in the top 50 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does La Prairie sell?
La Prairie is a Swiss luxury skincare house that creates high-end skincare products. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 76% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
La Prairie prices: how much is it?
La Prairie's best seller, FOAM CLEANSER, sells CHF 110.00 on laprairie.com. 95% of the catalogue is in stock. Gravity does not track prices daily: check laprairie.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does La Prairie have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: La Prairie advertises on Facebook and Instagram and on Google, where its offers often run. Check laprairie.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy La Prairie?
La Prairie sells on its own website, laprairie.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns La Prairie?
Gravity by Benchr records a company based in Zürich, Switzerland, founded in 1954 according to LinkedIn, on a domain registered in 1995, with 1,379 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is La Prairie growing?
Yes. Gravity by Benchr estimates about 133,100 visits to laprairie.com in September 2026, down 21% in a month and up 8% over three months. La Prairie ranks #609 of 33,626 Personal Care brands in Switzerland in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does La Prairie use?
Gravity by Benchr identifies laprairie.com as a Shopify store (standard plan, not Shopify Plus), selling in CHF. It advertises through Meta and on Google since March 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does La Prairie spend on Meta ads?
Gravity by Benchr does not publish a spend figure for La Prairie on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Switzerland?
Among Personal Care brands in Switzerland in the Gravity by Benchr index, La Prairie ranks #609 of 33,626 by estimated traffic. Its closest competitors on the same market are Clé de Peau Beauté, lancome.it, esteelauder.co.uk, clarins.fr, CLARINS®. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with La Prairie.