Brand page · Personal Care · France
Clarins: 189K visits a month, 105 active Meta ads.
Clarins — Clarins is a French beauty brand that sells natural skincare and makeup products, certified B CORP™. In September 2026 clarins.fr drew an estimated 189K visits, up 69% on the month before. It ranks #29 of 3,383 Personal Care brands in France.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026
About the store
Clarins is a French beauty brand that sells natural skincare and makeup products, certified B CORP™.
01 · Traffic
How much traffic Clarins gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Clarins drew an estimated 189K visits in September 2026, up 69% on the month before and down 1% over three months.
- Worldwide#54,850of 4.5M sites · Top 5%
- In France#2,135of 166K sites · Top 5%
- Personal Care, worldwide#2,515of 215,119 brands · Top 5%
- Personal Care, France#29of 3,383 brands · Top 1%
189K
estimated visits in September
1 mo ▲ +68.8%4 mo ▼ −1.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Clarins.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Clarins holds 3.1 out of 5 on Trustpilot over 3 reviews, 1 of them in the last twelve months: 0% of customers give five stars and 33% one star.
Skin Care Clinic Wellness Center Cosmetics Store Beauty Salon
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Clarins sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Clarins's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Clarins in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
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- Upper price quartile
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- Currency
- Data not available
04 · Ads
What Clarins is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Clarins runs Meta ads on Facebook, Instagram, Threads, and has advertised on Google since July 2023 (image, text, video).
INNOVATION CLARINSClarins7 Oct 2026video
Dans ce premier épisode de Voices That Matter, @wolinskiki, @ameliechalleat et @juliepekinexpress se livrent en toute confidence. Des cicatrClarins7 Oct 2026video
NOUVEAUTE CLARINSClarins6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Clarins France SASverified
Text ad19 Oct 2026Clarins France SASverified
Text ad19 Oct 2026Clarins France SASverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Clarins.
The creators who tag @clarinsfr on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @clarinsfr on Instagram, led by Ermahn Ospina (52.3K followers, 0.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| EErmahn Ospina@ermahnospina · 🇺🇸 US | Beauty cosmetics skincare Creator | 52.3K | 0.5% | 5 | Tagged @clarinsfr |
06 · Competitors according to Gravity
Who Clarins competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Clarins among Personal Care brands in France. The closest is Clinique Online, then esteelauder.co.uk, lancome.it, shiseido.de, Elizabeth Arden, La Prairie.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Clinique Onlineclinique.co.uk | |||||||
| esteelauder.co.ukesteelauder.co.uk | |||||||
| lancome.itlancome.it | |||||||
| shiseido.deshiseido.de | |||||||
| Elizabeth Ardenelizabetharden.com | |||||||
| La Prairielaprairie.com |
07 · Company
The company behind Clarins.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Clarins is a company based in France, on a domain registered in August 1996.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇫🇷 France
- Founded
- Data not available
- Domain registered
- 19 Aug 1996
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- clarins.fr · Salesforce_commerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Clarins
What people ask Google about Clarins.
9 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Clarins a legit company?
According to Gravity by Benchr, Clarins is a brand based in France: its website has existed since August 1996, it sells on a Salesforce_commerce store, it has 335,459 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What does Clarins sell?
Clarins is a French beauty brand that sells natural skincare and makeup products, certified B CORP™. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Is there a Clarins discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Clarins advertises on Facebook and Instagram and on Google, where its offers often run. Check clarins.fr for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Clarins?
Clarins sells on its own website, clarins.fr, a Salesforce_commerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns Clarins?
Gravity by Benchr records a company based in France, whose domain was registered in 1996. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Clarins doing well?
Not at the moment. Gravity by Benchr estimates about 189,400 visits to clarins.fr in September 2026, up 69% in a month and down 1% over three months. Clarins ranks #29 of 3,383 Personal Care brands in France in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Clarins use?
Gravity by Benchr identifies clarins.fr as a Salesforce_commerce store. It advertises through Meta and on Google since July 2023. Source: Gravity by Benchr platform and advertising records.
How much does Clarins spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Clarins on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in France?
Among Personal Care brands in France in the Gravity by Benchr index, Clarins ranks #29 of 3,383 by estimated traffic. Its closest competitors on the same market are Clinique Online, esteelauder.co.uk, lancome.it, shiseido.de, Elizabeth Arden. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Clarins. Version française.