Brand page · Food Items · United States
Last Crumb: 30.2k visits a month, 27 active Meta ads, Gravity score 563.
Last Crumb — Handcrafted luxury cookies baked fresh in Brooklyn, NY. Ships nationwide in 2 days. The most talked-about flavors and drops in the cookie game. Order before they're gone. In September 2026 lastcrumb.com drew an estimated 30.2k visits, up 25% on the month before. It ranks #885 of 20,419 Food Items brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 651 peers: Food Items brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Handcrafted luxury cookies baked fresh in Brooklyn, NY. Ships nationwide in 2 days. The most talked-about flavors and drops in the cookie game. Order before they're gone.
01 · Traffic
How much traffic Last Crumb gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Last Crumb drew an estimated 30.2k visits in September 2026, up 25% on the month before and down 17% over three months.
- Worldwide#261,584of 4.5m sites · Top 10%
- In United States#81,708of 1.2m sites · Top 10%
- Food Items, worldwide#8,242of 260,714 brands · Top 5%
- Food Items, United States#885of 20,419 brands · Top 5%
30.2k
estimated visits in September
1 mo ▲ +25.5%4 mo ▼ −16.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Last Crumb.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Last Crumb holds 3.4 out of 5 on Trustpilot over 3 reviews, 2 of them in the last twelve months: 67% of customers give five stars and 33% one star.
Bakery Patisserie Cookie Shop Cake Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Last Crumb sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Last Crumb sells on Shopify, 97% of its catalogue in stock. The best seller is The Core Collection, at US$120.00, followed by Build Your Own Box and Death By Chocolate.
#1The Core CollectionLast CrumbUS$120.00In stock
#2Build Your Own BoxLast CrumbUS$90.00–US$140.00In stock
Death By ChocolateLast CrumbUS$90.00–US$120.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Last Crumb in its comparison group.
- Average rating
- 4.65 / 5
- Rated products
- 28% of the catalogue
- In stock
- 97%
- Upper price quartile
- Data not available
- Currency
- USD
04 · Ads
What Last Crumb is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Last Crumb runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since January 2024 (image, text, video).
just another cookie place for you to add to the list🍪🤤🤤🤤 . . . . . . . . . . . . . . . . . . . . . . . . . #cookieshop #cookiesnyc #newyorkcLast Crumb1 Oct 2026video
0930(2).movLast Crumb1 Oct 2026video
MACADAMNIA.movLast Crumb30 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026Cookie Enterprises, Incverified
Image ad20 Oct 2026Cookie Enterprises, Incverified
Image ad20 Oct 2026Cookie Enterprises, Incverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Last Crumb.
The creators who tag @lastcrumb on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @lastcrumb on Instagram, led by Butterfield Market & Catering (110k followers, 1.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| BButterfield Market & Catering@butterfieldnyc · 🇺🇸 US | Food cooking nutrition Creator | 110k | 1.3% | 2 | Tagged @lastcrumb |
06 · Competitors according to Gravity
Who Last Crumb competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Last Crumb among Food Items brands in United States. The closest is Blue Star Donuts, then Freedom Bakery, Lady Yum, 85athome.85cbakerycafe.com, Uncle Butch's Fudge, Cookie Corner Hawaii.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Blue Star Donutsbluestardonuts.com | |||||||
| Freedom Bakeryfreedombakery.com | |||||||
| Lady Yumladyyum.com | |||||||
| 85athome.85cbakerycafe.com85athome.85cbakerycafe.com | |||||||
| Uncle Butch's Fudgeunclebutchsfudge.com | |||||||
| Cookie Corner Hawaiicookiecorner.com |
07 · Company
The company behind Last Crumb.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Last Crumb is a company based in Brooklyn, United States, founded in 2020 according to LinkedIn, on a domain registered in August 2007. It employs about 27 people and is listed at seed stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Brooklyn
- Founded
- 2020, per LinkedIn
- Domain registered
- 21 Aug 2007
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 27 on LinkedIn
- Funding stage
- Seed · last deal: seed
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- lastcrumb.com · Shopify · USD
- Catalogue
- 13 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Last Crumb
What people ask Google about Last Crumb.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Last Crumb a legit company?
According to Gravity by Benchr, Last Crumb is a brand based in Brooklyn, United States: its website has existed since August 2007, it sells on a Shopify store, it employs 27 people on LinkedIn, it has 195,000 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Last Crumb known for?
Handcrafted luxury cookies baked fresh in Brooklyn, NY. Ships nationwide in 2 days. The most talked-about flavors and drops in the cookie game. Order before they're gone. Gravity by Benchr classifies it under Food Items, with Bakery making up 98% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Last Crumb prices: how much is it?
Last Crumb's best seller, The Core Collection, sells US$120.00 on lastcrumb.com. 97% of the catalogue is in stock. Gravity does not track prices daily: check lastcrumb.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Last Crumb have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Last Crumb advertises on Facebook and Instagram and on Google, where its offers often run. Check lastcrumb.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Last Crumb?
Last Crumb sells on its own website, lastcrumb.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Last Crumb?
Gravity by Benchr records a company based in Brooklyn, United States, founded in 2020 according to LinkedIn, on a domain registered in 2007, with 27 employees on LinkedIn, listed at seed stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Last Crumb doing well?
Not at the moment. Gravity by Benchr estimates about 30,200 visits to lastcrumb.com in September 2026, up 25% in a month and down 17% over three months. Last Crumb ranks #885 of 20,419 Food Items brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Last Crumb use?
Gravity by Benchr identifies lastcrumb.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since January 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Last Crumb spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Last Crumb on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Food Items brands in United States?
Among Food Items brands in United States in the Gravity by Benchr index, Last Crumb ranks #885 of 20,419 by estimated traffic. Its closest competitors on the same market are Blue Star Donuts, Freedom Bakery, Lady Yum, 85athome.85cbakerycafe.com and Uncle Butch's Fudge. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Last Crumb.