1. Gravity
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  3. Home & Garden
  4. Household Supplies
  5. LAURASTAR

Brand page · Household Supplies

LAURASTAR Top 10% worldwide Top 5% in Household Supplies
laurastar.de· Salesforce_commerce

LAURASTAR: 32.6k visits a month, 58 active Meta ads.

LAURASTAR — Laurastar is a Swiss brand that manufactures and sells high-quality steam systems, ironing systems, and steam stations for textile care and purification. In September 2026 laurastar.de drew an estimated 32.6k visits, up 1% on the month before. It ranks #49 of 759 Household Supplies brands.

laurastar.de@laurastar 184kFacebookLinkedIn 5.1kTrustpilot 3.2Meta Ad Library 58

Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026

Estimated traffic
32.6k
+1% vs. August 2026
Instagram followers
184k
538 posts · @laurastar
Trustpilot
3.2
1 review · 1 in 12 months
Meta ads
58
active · on Google since 2022
Products
—
Data not available
Rank in Germany
#49
of 759 in Household Supplies
LinkedIn
5.1k
followers · 164 employees
Earned media value
€3.3k
per month, Instagram

Gravity score

—Data not available

How the score is calculated

About the store

Laurastar is a Swiss brand that manufactures and sells high-quality steam systems, ironing systems, and steam stations for textile care and purification.

01 · Traffic

How much traffic LAURASTAR gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

LAURASTAR drew an estimated 32.6k visits in September 2026, up 1% on the month before and up 16% over three months.

  • Worldwide#245,493of 4.5m sites · Top 10%
  • In Germany#10,776of 184k sites · Top 10%
  • Household Supplies, worldwide#1,142of 30,320 brands · Top 5%
  • Household Supplies, Germany#49of 759 brands · Top 10%
Monthly visitssource Sept 2026

32.6k

estimated visits in September

1 mo ▲ +1.0%4 mo ▲ +15.7%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about LAURASTAR.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

LAURASTAR holds 3.2 out of 5 on Trustpilot over 1 review, 1 of them in the last twelve months: 0% of customers give five stars and 100% one star.

Trustpilotclaimed page · read 20 Oct 2026
3.2TrustScore · 1 review · 1 in 12 months
5 ★0%
4 ★0%
3 ★0%
2 ★0%
1 ★100%

Online Marketing Agency

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What LAURASTAR sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Gravity by Benchr has not read LAURASTAR's catalogue yet.

ProductsData not available

Data not available

Catalogue mixData not available

Data not available

Share of the catalogue by product family.

Activity mixdominant: Household Supplies
Household Supplies35%
Household Appliance Accessories16%
Household Appliances15%

The dominant category places LAURASTAR in its comparison group.

Prices and ratingsstore data
Average rating
Data not available
Rated products
Data not available
In stock
Data not available
Upper price quartile
Data not available
Currency
Data not available

05 · Influencers

Who talks about LAURASTAR.

The creators who tag @laurastar on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @laurastar on Instagram, led by ʀᴏᴍᴀɴ & ᴅᴀɴɪᴇʟ ɴᴀᴡʀᴏᴛ 🩵 ʀᴇɢᴇɴʙᴏɢᴇɴꜰᴀᴍɪʟɪᴇ | ᴘᴏᴅᴄᴀꜱᴛᴇʀ (142k followers, 14.8% engagement).

Influencersaccounts tagging @laurastar · Instagram
AccountProfileFollowersEngagementTagsRelationship
ʀʀᴏᴍᴀɴ & ᴅᴀɴɪᴇʟ ɴᴀᴡʀᴏᴛ 🩵 ʀᴇɢᴇɴʙᴏɢᴇɴꜰᴀᴍɪʟɪᴇ | ᴘᴏᴅᴄᴀꜱᴛᴇʀ@familie.nawrot · 🇩🇪 DEParenting family Creator142k14.8%1Tagged @laurastar
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who LAURASTAR competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for LAURASTAR among Household Supplies brands. The closest is kristofer.ru, then erpixkarcher24.pl, Rug Doctor, HIZERO Australia, indiasuperdry.com, karchershop.bg.

CompetitorsHousehold Supplies · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
kristofer.rukristofer.ru
erpixkarcher24.plerpixkarcher24.pl
Rug Doctorrugdoctor.co.nz
HIZERO Australiahizero.com.au
indiasuperdry.comindiasuperdry.com
karchershop.bgkarchershop.bg
Competitors Gravity finds for LAURASTAR. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare LAURASTAR with kristofer.ru

07 · Company

The company behind LAURASTAR.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

LAURASTAR is an e-commerce brand, founded in 1980 according to LinkedIn. It employs about 164 people.

Legal entityGravity index, Sept 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
Data not available
Founded
1980, per LinkedIn
Domain registered
Data not available
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
164 on LinkedIn
FundingGravity index, Sept 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Sept 2026
Own store
laurastar.de · Salesforce_commerce
Catalogue
Data not available
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about LAURASTAR

What people ask Google about LAURASTAR.

9 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is LAURASTAR legit?

According to Gravity by Benchr, LAURASTAR is a brand: its Trustpilot profile is claimed by the brand, it sells on a Salesforce_commerce store, it employs 164 people on LinkedIn, it has 183,991 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.

What is LAURASTAR known for?

Laurastar is a Swiss brand that manufactures and sells high-quality steam systems, ironing systems, and steam stations for textile care and purification. Gravity by Benchr classifies it under Household Supplies. Source: Gravity by Benchr product classification.

LAURASTAR promo code

Gravity by Benchr does not collect discount codes. What Gravity observes: LAURASTAR advertises on Facebook and Instagram and on Google, where its offers often run. Check laurastar.de for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy LAURASTAR?

LAURASTAR sells on its own website, laurastar.de, a Salesforce_commerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.

Who is behind LAURASTAR?

Gravity by Benchr records a company, founded in 1980 according to LinkedIn, with 164 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.

Is LAURASTAR doing well?

Yes. Gravity by Benchr estimates about 32,600 visits to laurastar.de in September 2026, up 1% in a month and up 16% over three months. LAURASTAR ranks #49 of 759 Household Supplies brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does LAURASTAR use?

Gravity by Benchr identifies laurastar.de as a Salesforce_commerce store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2022. Source: Gravity by Benchr platform and advertising records.

How much does LAURASTAR spend on Meta ads?

Gravity by Benchr does not publish a spend figure for LAURASTAR on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Household Supplies brands?

Among Household Supplies brands in the Gravity by Benchr index, LAURASTAR ranks #49 of 759 by estimated traffic. Its closest competitors on the same market are kristofer.ru, erpixkarcher24.pl, Rug Doctor, HIZERO Australia and indiasuperdry.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with LAURASTAR.