Brand page · Athletics · United States
LAX: 51.2k visits a month, 37 active Meta ads, Gravity score 527.
LAX — Lax.com is an online retailer specializing in lacrosse equipment and gear, offering products for men, women, and youth players including sticks, helmets, protective equipment, and apparel from leading brands. In September 2026 lax.com drew an estimated 51.2k visits, down 9% on the month before. It ranks #89 of 2,484 Athletics brands in United States and holds a 2.2 Trustpilot rating over 16 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 106 peers: Athletics brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Lax.com is an online retailer specializing in lacrosse equipment and gear, offering products for men, women, and youth players including sticks, helmets, protective equipment, and apparel from leading brands.
01 · Traffic
How much traffic LAX gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
LAX drew an estimated 51.2k visits in September 2026, down 9% on the month before and down 29% over three months.
- Worldwide#166,693of 4.5m sites · Top 5%
- In United States#53,459of 1.2m sites · Top 5%
- Athletics, worldwide#519of 14,997 brands · Top 5%
- Athletics, United States#89of 2,484 brands · Top 5%
51.2k
estimated visits in September
1 mo ▼ −9.3%4 mo ▼ −28.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about LAX.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
LAX holds 2.2 out of 5 on Trustpilot over 16 reviews: 38% of customers give five stars and 38% one star.
Clothing Store Sportswear Store Sporting Goods Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What LAX sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
LAX sells on Shopify, 40% of its catalogue in stock. The best seller is Lax.com Sidewall String Kit, at US$3.49, followed by Lax.com Shooting String Kit and Men's Standard Stringing.
#1Lax.com Sidewall String KitLAXUS$3.49In stock
#2Lax.com Shooting String KitLAXUS$3.99In stock
#3Men's Standard StringingLAXUS$14.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places LAX in its comparison group.
- Average rating
- 4.68 / 5
- Rated products
- 53% of the catalogue
- In stock
- 40%
- Upper price quartile
- US$119.99
- Currency
- USD
04 · Ads
What LAX is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
LAX runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text).
Free Stringing on Maverik Heads w/ Code KNOBLOCHlax.com23 Sept 2026video
Free Stringing on Maverik Heads w/ Code PISENOlax.com23 Sept 2026video
default_collection_headlinelax.com14 Jul 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Lax.com Newco LLCverified
Text ad20 Oct 2026Lax.com Newco LLCverified
Text ad20 Oct 2026Lax.com Newco LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about LAX.
The creators who tag @laxdotcom on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @laxdotcom on Instagram, led by True Lacrosse National Boys Teams (13.9k followers, 2.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| TTrue Lacrosse National Boys Teams@tl_national · 🇺🇸 US | Fitness sport bodybuilding Creator | 13.9k | 2.3% | 6 | Tagged @laxdotcom |
06 · Competitors according to Gravity
Who LAX competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for LAX among Athletics brands in United States. The closest is Longstreth Sporting Goods, then Battle Lax, Universal Lacrosse, SportStop.com, savagefieldhockey.com, O'Hanlon Hockey.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Longstreth Sporting Goodslongstreth.com | |||||||
| Battle Laxbattlelax.com | |||||||
| Universal Lacrosseuniversallacrosse.com | |||||||
| SportStop.comsportstop.com | |||||||
| savagefieldhockey.comsavagefieldhockey.com | |||||||
| O'Hanlon Hockeyohanlonhockey.com |
07 · Company
The company behind LAX.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
LAX is a company based in Norwalk, United States, founded in 1999 according to LinkedIn, on a domain registered in February 1995. It employs about 631 people and is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Norwalk
- Founded
- 1999, per LinkedIn
- Domain registered
- 3 Feb 1995
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 631 on LinkedIn
- Funding stage
- M and a · last deal: series unknown
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- lax.com · Shopify · USD
- Catalogue
- 324 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about LAX
What people ask Google about LAX.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is LAX legit or a scam?
According to Gravity by Benchr, LAX is a brand based in Norwalk, United States: its website has existed since February 1995, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 631 people on LinkedIn, it has 110,870 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
LAX reviews
Customers rate LAX 2.2 out of 5 on Trustpilot over 16 reviews: 38% give five stars, 38% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is LAX known for?
Lax.com is an online retailer specializing in lacrosse equipment and gear, offering products for men, women, and youth players including sticks, helmets, protective equipment, and apparel from leading brands. Gravity by Benchr classifies it under Athletics, with Field Hockey & Lacrosse making up 40% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
LAX prices: how much is it?
LAX's best seller, Lax.com Sidewall String Kit, sells US$3.49 on lax.com. 40% of the catalogue is in stock. Gravity does not track prices daily: check lax.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a LAX discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: LAX advertises on Facebook and Instagram and on Google, where its offers often run. Check lax.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy LAX?
LAX sells on its own website, lax.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind LAX?
Gravity by Benchr records a company based in Norwalk, United States, founded in 1999 according to LinkedIn, on a domain registered in 1995, with 631 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is LAX growing?
Not at the moment. Gravity by Benchr estimates about 51,200 visits to lax.com in September 2026, down 9% in a month and down 29% over three months. LAX ranks #89 of 2,484 Athletics brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does LAX use?
Gravity by Benchr identifies lax.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is LAX's ad budget?
Gravity by Benchr does not publish a spend figure for LAX on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Athletics brands in United States?
Among Athletics brands in United States in the Gravity by Benchr index, LAX ranks #89 of 2,484 by estimated traffic. Its closest competitors on the same market are Longstreth Sporting Goods, Battle Lax, Universal Lacrosse, SportStop.com and savagefieldhockey.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with LAX.