Brand page · Decor
LAYERED traffic, ads & competitors 95.5k visits a month, 205 active Meta ads.
LAYERED — LAYERED is a Swedish interior brand offering contemporary hand woven quality rugs, furniture and home textiles, all produced in a sustainable way and suitable for stylish and elegant homes. In September 2026 layeredinterior.com drew an estimated 95.5k visits, up 70% on the month before. It ranks #317 of 42,373 Decor brands and holds a 4.3 Trustpilot rating over 492 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
LAYERED is a Swedish interior brand offering contemporary hand woven quality rugs, furniture and home textiles, all produced in a sustainable way and suitable for stylish and elegant homes.
01 · Traffic
LAYERED website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
LAYERED drew an estimated 95.5k visits in September 2026, up 70% on the month before and up 66% over three months.
- Worldwide#97,438of 4.5m sites · Top 5%
- In United States#31,871of 1.2m sites · Top 5%
- Decor, worldwide#1,803of 185,686 brands · Top 1%
- Decor, United States#317of 42,373 brands · Top 1%
95.5k
estimated visits in September
1 mo ▲ +69.6%4 mo ▲ +65.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
LAYERED reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
LAYERED holds 4.3 out of 5 on Trustpilot over 492 reviews, 161 of them in the last twelve months: 70% of customers give five stars and 13% one star. That volume places LAYERED in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%. On Google, LAYERED scores 3.9 over 12 reviews.
Carpet Manufacturer Interior Fitting Contractor Furniture Manufacturer
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
LAYERED best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
LAYERED sells on Shopify, 99% of its catalogue in stock. The best seller is Lilly Mustard Varuprov, at SEK 95.00–SEK 195.00, followed by Evelina Kroon Ochre Fields Sample and Shaggy Oatmeal Sample.
#1Lilly Mustard VaruprovLAYEREDSEK 95.00–SEK 195.00In stock
#2Evelina Kroon Ochre Fields SampleLAYEREDSEK 95.00–SEK 195.00In stock
#3Shaggy Oatmeal SampleLAYEREDSEK 95.00–SEK 195.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places LAYERED in its comparison group.
- Average rating
- Data not available
- Rated products
- 0% of the catalogue
- In stock
- 99%
- Upper price quartile
- US$9.49
- Currency
- SEK
04 · Ads
LAYERED ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
LAYERED runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Teklan for LAYEREDLAYERED13 Oct 2026video
LAYERED in LondonLAYERED12 Oct 2026image
Röllakan by LAYEREDLAYERED12 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026LAYERED ABverified
Image ad20 Oct 2026LAYERED ABverified
Text ad20 Oct 2026LAYERED ABverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
LAYERED influencers
The creators who tag @layered_official on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @layered_official on Instagram, led by Helene Katrine | HoueDecorations | Denmark (90k followers, 0.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| HHelene Katrine | HoueDecorations | Denmark@helenehoue · 🇩🇰 DK | Decoration garden diy Creator | 90k | 0.4% | 7 | Tagged @layered_official |
06 · Competitors according to Gravity
LAYERED competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for LAYERED among Decor brands. The closest is Linie Design, then Ernesta, mansak.net, torio.in, angelaadams.com, massimo.dk.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Linie Designliniedesign.com | |||||||
| Ernestaernestarugs.com | |||||||
| mansak.netmansak.net | |||||||
| torio.intorio.in | |||||||
| angelaadams.comangelaadams.com | |||||||
| massimo.dkmassimo.dk |
07 · Company
Who is behind LAYERED?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
LAYERED is an e-commerce brand, founded in 2015 according to LinkedIn, on a domain registered in November 2014. It employs about 30 people.
- Founded
- 2015, per LinkedIn
- Domain registered
- 10 Nov 2014
- Employees
- 30 on LinkedIn
- Own store
- layeredinterior.com · Shopify · SEK
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about LAYERED
What people ask Google about LAYERED.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is LAYERED a legit company?
According to Gravity by Benchr, LAYERED is a brand: its website has existed since November 2014, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 30 people on LinkedIn, it has 242,995 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
LAYERED reviews
Customers rate LAYERED 4.3 out of 5 on Trustpilot over 492 reviews, 161 of them in the last twelve months: 70% give five stars, 13% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. On Google, LAYERED scores 3.9 over 12 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is LAYERED known for?
LAYERED is a Swedish interior brand offering contemporary hand woven quality rugs, furniture and home textiles, all produced in a sustainable way and suitable for stylish and elegant homes. Gravity by Benchr classifies it under Decor, with Rugs making up 83% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is LAYERED expensive?
LAYERED's best seller, Lilly Mustard Varuprov, sells from SEK 95.00 to SEK 195.00 on layeredinterior.com. 99% of the catalogue is in stock. Gravity does not track prices daily: check layeredinterior.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does LAYERED have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: LAYERED advertises on Facebook and Instagram and on Google, where its offers often run. Check layeredinterior.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy LAYERED?
LAYERED sells on its own website, layeredinterior.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns LAYERED?
Gravity by Benchr records a company, founded in 2015 according to LinkedIn, on a domain registered in 2014, with 30 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is LAYERED doing well?
Yes. Gravity by Benchr estimates about 95,500 visits to layeredinterior.com in September 2026, up 70% in a month and up 66% over three months. LAYERED ranks #317 of 42,373 Decor brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does LAYERED use?
Gravity by Benchr identifies layeredinterior.com as a Shopify store (standard plan, not Shopify Plus), selling in SEK. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records.
What is LAYERED's ad budget?
Gravity by Benchr does not publish a spend figure for LAYERED on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Decor brands?
Among Decor brands in the Gravity by Benchr index, LAYERED ranks #317 of 42,373 by estimated traffic. Its closest competitors on the same market are Linie Design, Ernesta, mansak.net, torio.in and angelaadams.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with LAYERED.