Brand page · Office Instruments · Canada
Laywine's traffic, ads & competitors 41.1k visits a month, 7 active Meta ads, Gravity score 661.
Laywine's — Laywine's is a Canadian retailer specializing in fountain pens, inks, and stationery. The company curates and sells high-quality writing instruments and accessories. In September 2026 laywines.com drew an estimated 41.1k visits, up 16% on the month before. It ranks #10 of 155 Office Instruments brands in Canada and holds a 4.9 Trustpilot rating over 412 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 10 peers: Office Instruments brands in Canada with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Laywine's is a Canadian retailer specializing in fountain pens, inks, and stationery. The company curates and sells high-quality writing instruments and accessories.
01 · Traffic
Laywine's website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Laywine's drew an estimated 41.1k visits in September 2026, up 16% on the month before and up 69% over three months.
- Worldwide#201,024of 4.5m sites · Top 5%
- In Canada#3,887of 104k sites · Top 5%
- Office Instruments, worldwide#309of 5,820 brands · Top 10%
- Office Instruments, Canada#10of 155 brands · Top 10%
41.1k
estimated visits in September
1 mo ▲ +16.2%4 mo ▲ +69.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Laywine's reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Laywine's holds 4.9 out of 5 on Trustpilot over 412 reviews: 96% of customers give five stars and 1% one star. That volume places Laywine's in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 5%.
Pen Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Laywine's best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Laywine's sells on Shopify, 68% of its catalogue in stock. The best seller is LAMY Z28 Converter, at CA$11.95, followed by LAMY M63 Rollerball Refill and Caran d'Ache 849 Ballpoint Pen.
#1LAMY Z28 ConverterLaywine'sCA$11.95In stock
#2LAMY M63 Rollerball RefillLaywine'sCA$8.95In stock
#3Caran d'Ache 849 Ballpoint PenLaywine'sCA$44.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Laywine's in its comparison group.
- Average rating
- 4.94 / 5
- Rated products
- 83% of the catalogue
- In stock
- 68%
- Upper price quartile
- US$110.09
- Currency
- CAD
04 · Ads
Laywine's ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Laywine's runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since July 2025 (image, text, video).
Make every moment, every task, every night out something special. Thank you @blackponycafebar ✨ #smallbusiness #stationeryaddict #fountaiLaywine's9 Sept 2026video
For those committed to meaningful communication. Build your letter-writing habits at laywines.com ✨️ #stationeryaddict #letterwritingLaywine's9 Sept 2026video
Otto Hutt Design06 Fountain PenLaywine's4 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026Laywine Projects Inc.verified
Text ad20 Oct 2026Laywine Projects Inc.verified
Image ad19 Oct 2026Laywine Projects Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Laywine's influencers
The creators who tag @laywines on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @laywines on Instagram, led by Maria Furlano Arts (16.5k followers, 1.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMaria Furlano Arts@mariafurlano.arts · 🇨🇦 CA | Photography visual arts Creator | 16.5k | 1.2% | 1 | Tagged @laywines |
06 · Competitors according to Gravity
Laywine's competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Laywine's among Office Instruments brands in Canada. The closest is Blesket Canada, then Take Note Pens & Stationery, Reid Stationers, Phidon Pens, Noteworthy Stationery, The Pen Counter.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Blesket Canadablesket.com | |||||||
| Take Note Pens & Stationerytakenotestore.ca | |||||||
| Reid Stationersreidstationers.com | |||||||
| Phidon Pensphidonpens.com | |||||||
| Noteworthy Stationeryshopnoteworthy.ca | |||||||
| The Pen Counterthepencounter.ca |
07 · Company
Who is behind Laywine's?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Laywine's is a company based in Toronto, Canada, founded in 1987 according to LinkedIn, on a domain registered in September 2001. It employs about 8 people.
- Entity country
- 🇨🇦 Canada · Toronto
- Founded
- 1987, per LinkedIn
- Domain registered
- 4 Sept 2001
- Employees
- 8 on LinkedIn
- Own store
- laywines.com · Shopify · CAD
- Catalogue
- 129 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Laywine's
What people ask Google about Laywine's.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Laywine's a legit company?
According to Gravity by Benchr, Laywine's is a brand based in Toronto, Canada: its website has existed since September 2001, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 8 people on LinkedIn, it has 13,660 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Laywine's?
Customers rate Laywine's 4.9 out of 5 on Trustpilot over 412 reviews: 96% give five stars, 1% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Laywine's known for?
Laywine's is a Canadian retailer specializing in fountain pens, inks, and stationery. The company curates and sells high-quality writing instruments and accessories. Gravity by Benchr classifies it under Office Instruments, with Writing & Drawing Instruments making up 30% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Laywine's expensive?
Laywine's' best seller, LAMY Z28 Converter, sells CA$11.95 on laywines.com. 68% of the catalogue is in stock. Gravity does not track prices daily: check laywines.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Laywine's discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Laywine's advertises on Facebook and Instagram and on Google, where its offers often run. Check laywines.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Laywine's?
Laywine's sells on its own website, laywines.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Laywine's?
Gravity by Benchr records a company based in Toronto, Canada, founded in 1987 according to LinkedIn, on a domain registered in 2001, with 8 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Laywine's growing?
Yes. Gravity by Benchr estimates about 41,100 visits to laywines.com in September 2026, up 16% in a month and up 69% over three months. Laywine's ranks #10 of 155 Office Instruments brands in Canada in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Laywine's use?
Gravity by Benchr identifies laywines.com as a Shopify store (standard plan, not Shopify Plus), selling in CAD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since July 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Laywine's spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Laywine's on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Office Instruments brands in Canada?
Among Office Instruments brands in Canada in the Gravity by Benchr index, Laywine's ranks #10 of 155 by estimated traffic. Its closest competitors on the same market are Blesket Canada, Take Note Pens & Stationery, Reid Stationers, Phidon Pens and Noteworthy Stationery. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Laywine's.