Brand page · Tool Accessories · United States
Leatherman: 1.3m visits a month, 330 active Meta ads.
Leatherman — Leatherman is an American company that manufactures and sells multitools, knives, and pocket tools. In September 2026 leatherman.com drew an estimated 1.3m visits, down 10% on the month before. It ranks #1 of 1,470 Tool Accessories brands in United States and holds a 3.9 Trustpilot rating over 200 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
Leatherman is an American company that manufactures and sells multitools, knives, and pocket tools.
01 · Traffic
How much traffic Leatherman gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Leatherman drew an estimated 1.3m visits in September 2026, down 10% on the month before and down 10% over three months.
- Worldwide#12,087of 4.5m sites · Top 1%
- In United States#4,017of 1.2m sites · Top 1%
- Tool Accessories, worldwide#3of 13,013 brands · Top 1%
- Tool Accessories, United States#1of 1,470 brands · Top 1%
1.3m
estimated visits in September
1 mo ▼ −10.0%4 mo ▼ −9.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Leatherman.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Leatherman holds 3.9 out of 5 on Trustpilot over 200 reviews, 102 of them in the last twelve months: 52% of customers give five stars and 37% one star. That volume places Leatherman in the top 30% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 50%. On Google, Leatherman scores 4.5 over 413 reviews.
Tool Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Leatherman sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Leatherman sells on Shopify, 84% of its catalogue in stock. The best seller is ARC®, at US$249.95, followed by Skeletool® CX and Wave® Plus.
#1ARC®LeathermanUS$249.95In stock
#2Skeletool® CXLeathermanUS$99.95In stock
#3Wave® PlusLeathermanUS$129.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Leatherman in its comparison group.
- Average rating
- 4.53 / 5
- Rated products
- 95% of the catalogue
- In stock
- 84%
- Upper price quartile
- US$87.45
- Currency
- USD
04 · Ads
What Leatherman is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Leatherman runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since February 2022 (image, text, video).
Micra® Now in Fall ColorsLeatherman13 Oct 2026video
LeathermanLeatherman13 Oct 2026image
Micra® Now in Fall ColorsLeatherman13 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Leatherman Europe GmbHverified
Text ad20 Oct 2026Leatherman Europe GmbHverified
Text ad20 Oct 2026Leatherman Europe GmbHverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Leatherman.
The creators who tag @leathermantools on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @leathermantools on Instagram, led by Teddy Cosco (22.1k followers, 28.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| TTeddy Cosco@castandiron · 🇨🇦 CA | Fitness sport bodybuilding Creator | 22.1k | 28.0% | 5 | Tagged @leathermantools |
06 · Competitors according to Gravity
Who Leatherman competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Leatherman among Tool Accessories brands in United States. The closest is Kizer, then The James Brand, GERBER, Columbia River Knife and Tool, SOG Knives, Spyderco.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Kizerkizerknives.com | |||||||
| The James Brandthejamesbrand.com | |||||||
| GERBERgerbergear.com | |||||||
| Columbia River Knife and Toolcrkt.com | |||||||
| SOG Knivessogknives.com | |||||||
| Spydercospyderco.com |
07 · Company
The company behind Leatherman.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Leatherman is a company based in Portland, United States, founded in 1983 according to LinkedIn, on a domain registered in October 1995. It employs about 417 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Portland
- Founded
- 1983, per LinkedIn
- Domain registered
- 19 Oct 1995
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 417 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- leatherman.com · Shopify · USD
- Catalogue
- 70 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Leatherman
What people ask Google about Leatherman.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Leatherman a legit company?
According to Gravity by Benchr, Leatherman is a brand based in Portland, United States: its website has existed since October 1995, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 417 people on LinkedIn, it has 506,356 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Leatherman reviews: is it worth it?
Customers rate Leatherman 3.9 out of 5 on Trustpilot over 200 reviews, 102 of them in the last twelve months: 52% give five stars, 37% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. On Google, Leatherman scores 4.5 over 413 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Leatherman known for?
Leatherman is an American company that manufactures and sells multitools, knives, and pocket tools. Gravity by Benchr classifies it under Tool Accessories, with Camping & Hiking making up 23% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Leatherman expensive?
Leatherman's best seller, ARC®, sells US$249.95 on leatherman.com. 84% of the catalogue is in stock. Gravity does not track prices daily: check leatherman.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Leatherman have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Leatherman advertises on Facebook and Instagram and on Google, where its offers often run. Check leatherman.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Leatherman?
Leatherman sells on its own website, leatherman.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind Leatherman?
Gravity by Benchr records a company based in Portland, United States, founded in 1983 according to LinkedIn, on a domain registered in 1995, with 417 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Leatherman doing well?
Not at the moment. Gravity by Benchr estimates about 1,254,900 visits to leatherman.com in September 2026, down 10% in a month and down 10% over three months. Leatherman ranks #1 of 1,470 Tool Accessories brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Leatherman use?
Gravity by Benchr identifies leatherman.com as a Shopify store (Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since February 2022. Source: Gravity by Benchr platform and advertising records.
How much does Leatherman spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Leatherman on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Tool Accessories brands in United States?
Among Tool Accessories brands in United States in the Gravity by Benchr index, Leatherman ranks #1 of 1,470 by estimated traffic. Its closest competitors on the same market are Kizer, The James Brand, GERBER, Columbia River Knife and Tool and SOG Knives. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Leatherman.