Brand page · Kitchen & Dining
Le Creuset: 230K visits a month, 22 active Meta ads.
Le Creuset — Le Creuset is a brand that sells colourful cookware and kitchen products, including cast iron casseroles and cookware sets. In September 2026 lecreuset.com.au drew an estimated 230K visits, up 27% on the month before. It ranks #21 of 4,419 Kitchen & Dining brands.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 22 Oct 2026Trustpilot Oct 2026
About the store
Le Creuset is a brand that sells colourful cookware and kitchen products, including cast iron casseroles and cookware sets.
01 · Traffic
How much traffic Le Creuset gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Le Creuset drew an estimated 230K visits in September 2026, up 27% on the month before and up 10% over three months.
- Worldwide#46,633of 4.5M sites · Top 5%
- In Australia#950of 105K sites · Top 1%
- Kitchen & Dining, worldwide#956of 145,612 brands · Top 1%
- Kitchen & Dining, Australia#21of 4,419 brands · Top 1%
230K
estimated visits in September
1 mo ▲ +26.5%4 mo ▲ +9.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Le Creuset.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Le Creuset holds 2.3 out of 5 on Trustpilot over 7 reviews, 3 of them in the last twelve months: 0% of customers give five stars and 71% one star.
Countertop Store Kitchen Supply Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Le Creuset sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Le Creuset's catalogue yet.
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Share of the catalogue by product family.
The dominant category places Le Creuset in its comparison group.
- Average rating
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- In stock
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- Currency
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04 · Ads
What Le Creuset is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Le Creuset runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since April 2025 (image, text, video).
We celebrated the Grand Opening of our newest Le Creuset Signature Boutique at High Street Armadale! We were delighted to mark the occasionLe Creuset Australia7 Oct 2026image
Shop Cook's SpecialsLe Creuset Australia6 Oct 2026image
Le Creuset AustraliaLe Creuset Australia6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Le Creuset Australia Pty Ltdverified
Text ad21 Oct 2026Le Creuset Australia Pty Ltdverified
Text ad21 Oct 2026Le Creuset Australia Pty Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Le Creuset.
The creators who tag @lecreusetanz on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @lecreusetanz on Instagram, led by Angel Bobo👼🏻 🇦🇺 Whisk & Wander 🇭🇰 (10.1K followers, 0.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAngel Bobo👼🏻 🇦🇺 Whisk & Wander 🇭🇰@angelaaabobo · 🇦🇺 AU | Food cooking nutrition Creator | 10.1K | 0.4% | 23 | Tagged @lecreusetanz |
06 · Competitors according to Gravity
Who Le Creuset competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Le Creuset among Kitchen & Dining brands. The closest is Cook & Pan, then Rachael Ray, All-Clad, Hestan Culinary, Our Place, cumin co..
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Cook & Pancookandpan.com | |||||||
| Rachael Rayrachaelray.com | |||||||
| All-Cladall-clad.com | |||||||
| Hestan Culinaryhestanculinary.com | |||||||
| Our Placefromourplace.ca | |||||||
| cumin co.cuminco.com |
07 · Company
The company behind Le Creuset.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Le Creuset is an e-commerce brand.
- Legal name
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- Registration no.
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- VAT
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- Entity country
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- Founded
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- President
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- Employees
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- Total raised
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- Investors
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- VC-backed
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- Own store
- lecreuset.com.au · Salesforce_commerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Le Creuset
What people ask Google about Le Creuset.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Le Creuset a legit company?
According to Gravity by Benchr, Le Creuset is a brand: it sells on a Salesforce_commerce store, it has 64,243 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What is Le Creuset known for?
Le Creuset is a brand that sells colourful cookware and kitchen products, including cast iron casseroles and cookware sets. Gravity by Benchr classifies it under Kitchen & Dining. Source: Gravity by Benchr product classification.
Is there a Le Creuset discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Le Creuset advertises on Facebook and Instagram and on Google, where its offers often run. Check lecreuset.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Le Creuset?
Le Creuset sells on its own website, lecreuset.com.au, a Salesforce_commerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Is Le Creuset doing well?
Yes. Gravity by Benchr estimates about 230,000 visits to lecreuset.com.au in September 2026, up 27% in a month and up 10% over three months. Le Creuset ranks #21 of 4,419 Kitchen & Dining brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Le Creuset use?
Gravity by Benchr identifies lecreuset.com.au as a Salesforce_commerce store. It advertises through Meta and on Google since April 2025. Source: Gravity by Benchr platform and advertising records.
What is Le Creuset's ad budget?
Gravity by Benchr does not publish a spend figure for Le Creuset on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Kitchen & Dining brands?
Among Kitchen & Dining brands in the Gravity by Benchr index, Le Creuset ranks #21 of 4,419 by estimated traffic. Its closest competitors on the same market are Cook & Pan, Rachael Ray, All-Clad, Hestan Culinary, Our Place. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Le Creuset.