Brand page · Books · Denmark
Legekæden: 45.2k visits a month, 64 active Meta ads, Gravity score 560.
Legekæden — Legekæden is a Danish toy store that sells a wide variety of toys for children of all ages, including baby toys, electronic toys, construction toys, creative toys, outdoor toys, and LEGO products. In September 2026 legekaeden.dk drew an estimated 45.2k visits, up 11% on the month before. It ranks #13 of 151 Books brands in Denmark and holds a 4.0 Trustpilot rating over 1,191 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 18 peers: Books brands in Denmark with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Legekæden is a Danish toy store that sells a wide variety of toys for children of all ages, including baby toys, electronic toys, construction toys, creative toys, outdoor toys, and LEGO products.
01 · Traffic
How much traffic Legekæden gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Legekæden drew an estimated 45.2k visits in September 2026, up 11% on the month before and up 18% over three months.
- Worldwide#185,249of 4.5m sites · Top 5%
- In Denmark#1,022of 21.4k sites · Top 5%
- Books, worldwide#2,141of 53,824 brands · Top 5%
- Books, Denmark#13of 151 brands · Top 10%
45.2k
estimated visits in September
1 mo ▲ +11.0%4 mo ▲ +17.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Legekæden.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Legekæden holds 4.0 out of 5 on Trustpilot over 1,191 reviews, 51 of them in the last twelve months: 74% of customers give five stars and 9% one star. That volume places Legekæden in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40%.
Toy Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Legekæden sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Legekæden sells on Shopify, 98% of its catalogue in stock. The best seller is Min første julekalenderbog, at DKK 129.95, followed by Kig og find: Fodboldlegenderne and Pottekalender til stort og småt.
#1Min første julekalenderbogLegekædenDKK 129.95In stock
#2Kig og find: FodboldlegenderneLegekædenDKK 79.95In stock
#3Pottekalender til stort og småtLegekædenDKK 129.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Data not available
Share of the catalogue by product family.
The dominant category places Legekæden in its comparison group.
- Average rating
- 4.60 / 5
- Rated products
- 5% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$38.95
- Currency
- DKK
04 · Ads
What Legekæden is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Legekæden runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since September 2022 (image, text, video).
Spar 20% som klubmedlem 🍂Legekæden6 Oct 2026image
Find LEGO® til efterårsferien 🍂Legekæden6 Oct 2026video
Find årets Halloween-look 🎃Legekæden5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Indeks Retail A/Sverified
Image ad20 Oct 2026Indeks Retail A/Sverified
Text ad19 Oct 2026Indeks Retail A/Sverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Legekæden.
The creators who tag @legekaedendk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @legekaedendk on Instagram, led by Emil Poulsen (140k followers, 0.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| EEmil Poulsen@emilpoulsen.dk · 🇩🇰 DK | Photography visual arts Creator | 140k | 0.6% | 1 | Tagged @legekaedendk |
06 · Competitors according to Gravity
Who Legekæden competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Legekæden among Books brands in Denmark. The closest is Brøglitteraturbar, then Din Boghandel, tecniciencia.com, IBOOKPARK, Lehmanns, Modopro.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Brøglitteraturbarbroeglitteraturbar.dk | |||||||
| Din Boghandeldinboghandel.dk | |||||||
| tecniciencia.comtecniciencia.com | |||||||
| IBOOKPARKibookpark.com | |||||||
| Lehmannslehmanns.co.uk | |||||||
| Modopromodopro.pe |
07 · Company
The company behind Legekæden.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Legekæden is a company based in Horsens, Denmark, on a domain registered in August 1997.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇰 Denmark · Horsens
- Founded
- Data not available
- Domain registered
- 14 Aug 1997
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- legekaeden.dk · Shopify · DKK
- Catalogue
- 2,042 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Legekæden
What people ask Google about Legekæden.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Legekæden legit?
According to Gravity by Benchr, Legekæden is a brand based in Horsens, Denmark: its website has existed since August 1997, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 15,334 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Legekæden?
Customers rate Legekæden 4.0 out of 5 on Trustpilot over 1,191 reviews, 51 of them in the last twelve months: 74% give five stars, 9% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Legekæden sell?
Legekæden is a Danish toy store that sells a wide variety of toys for children of all ages, including baby toys, electronic toys, construction toys, creative toys, outdoor toys, and LEGO products. Gravity by Benchr classifies it under Books. Source: Gravity by Benchr product classification, October 2026.
Is Legekæden expensive?
Legekæden's best seller, Min første julekalenderbog, sells DKK 129.95 on legekaeden.dk. 98% of the catalogue is in stock. Gravity does not track prices daily: check legekaeden.dk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Legekæden discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Legekæden advertises on Facebook and Instagram and on Google, where its offers often run. Check legekaeden.dk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Legekæden?
Legekæden sells on its own website, legekaeden.dk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Legekæden?
Gravity by Benchr records a company based in Horsens, Denmark, whose domain was registered in 1997. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Legekæden growing?
Yes. Gravity by Benchr estimates about 45,200 visits to legekaeden.dk in September 2026, up 11% in a month and up 18% over three months. Legekæden ranks #13 of 151 Books brands in Denmark in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Legekæden use?
Gravity by Benchr identifies legekaeden.dk as a Shopify store (standard plan, not Shopify Plus), selling in DKK. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since September 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Legekæden's ad budget?
Gravity by Benchr does not publish a spend figure for Legekæden on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Books brands in Denmark?
Among Books brands in Denmark in the Gravity by Benchr index, Legekæden ranks #13 of 151 by estimated traffic. Its closest competitors on the same market are Brøglitteraturbar, Din Boghandel, tecniciencia.com, IBOOKPARK and Lehmanns. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Legekæden.