Brand page · Personal Care · United States
Le Labo Fragrances: 1.6m visits a month, 491 active Meta ads, Gravity score 689.
Le Labo Fragrances — Le Labo Fragrances is an American perfume brand that creates niche perfumes, candles, and personal care products. The brand offers both women's and men's signature scents in various formats including eau de parfum, body lotions, shower gels, and home fragrances. In September 2026 lelabofragrances.com drew an estimated 1.6m visits, up 41% on the month before. It ranks #38 of 33,626 Personal Care brands in United States and holds a 3.4 Trustpilot rating over 113 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 68 peers: Personal Care brands in United States with 1m–10M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Le Labo Fragrances is an American perfume brand that creates niche perfumes, candles, and personal care products. The brand offers both women's and men's signature scents in various formats including eau de parfum, body lotions, shower gels, and home fragrances.
01 · Traffic
How much traffic Le Labo Fragrances gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Le Labo Fragrances drew an estimated 1.6m visits in September 2026, up 41% on the month before and up 81% over three months.
- Worldwide#10,021of 4.5m sites · Top 1%
- In United States#3,349of 1.2m sites · Top 1%
- Personal Care, worldwide#330of 215,119 brands · Top 1%
- Personal Care, United States#38of 33,626 brands · Top 1%
1.6m
estimated visits in September
1 mo ▲ +41.1%4 mo ▲ +81.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Le Labo Fragrances.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Le Labo Fragrances holds 3.4 out of 5 on Trustpilot over 113 reviews, 63 of them in the last twelve months: 35% of customers give five stars and 50% one star. That volume places Le Labo Fragrances in the top 30% of the 270,321 Trustpilot pages in the Gravity index.
Perfume Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Le Labo Fragrances sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Le Labo Fragrances's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Le Labo Fragrances in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Le Labo Fragrances is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Le Labo Fragrances runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since October 2021 (image, text).
ANOTHER 13: uma fragrância clássica à qual você vai querer voltar sempre. Cuidadosamente elaborada, rotulada e embalada à mão. Descubra Le LLe Labo Fragrances13 Oct 2026video
DISCOVERY SETS | Classic Collection | Le Labo FragrancesLe Labo Fragrances12 Oct 2026image
Le Labo on Wheels, coming back soon to Salt Lake City at @curriculum.shop on October 15th.Le Labo Fragrances12 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Le Laboverified
Text ad21 Oct 2026Le Laboverified
Text ad21 Oct 2026Le Laboverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Le Labo Fragrances.
The creators who tag @lelabofragrances on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @lelabofragrances on Instagram, led by Amulette｜国内最大級の香水メディア (89.4k followers, 1.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAmulette｜国内最大級の香水メディア@amulette_inc · 🇯🇵 JP | Beauty cosmetics skincare Creator | 89.4k | 1.0% | 5 | Tagged @lelabofragrances |
06 · Competitors according to Gravity
Who Le Labo Fragrances competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Le Labo Fragrances among Personal Care brands in United States. The closest is Acqua di Parma Online Boutique, then diptyqueparis.com, Fragonard Parfumeur, jomalone.fr, Maison Louis Marie®, Aus Liebe zum Duft.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Acqua di Parma Online Boutiqueacquadiparma.com | |||||||
| diptyqueparis.comdiptyqueparis.com | |||||||
| Fragonard Parfumeurfragonard.com | |||||||
| jomalone.frjomalone.fr | |||||||
| Maison Louis Marie®maisonlouismarie.com | |||||||
| Aus Liebe zum Duftausliebezumduft.de |
07 · Company
The company behind Le Labo Fragrances.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Le Labo Fragrances is a company based in United States, founded in 2006 according to LinkedIn, on a domain registered in March 2005. It employs about 575 people and is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States
- Founded
- 2006, per LinkedIn
- Domain registered
- 7 Mar 2005
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 575 on LinkedIn
- Funding stage
- M and a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- lelabofragrances.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Le Labo Fragrances
What people ask Google about Le Labo Fragrances.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Le Labo Fragrances legit?
According to Gravity by Benchr, Le Labo Fragrances is a brand based in United States: its website has existed since March 2005, its Trustpilot profile is claimed by the brand, it employs 575 people on LinkedIn, it has 2,094,564 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Le Labo Fragrances reviews: is it worth it?
Customers rate Le Labo Fragrances 3.4 out of 5 on Trustpilot over 113 reviews, 63 of them in the last twelve months: 35% give five stars, 50% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Le Labo Fragrances?
Le Labo Fragrances is an American perfume brand that creates niche perfumes, candles, and personal care products. The brand offers both women's and men's signature scents in various formats including eau de parfum, body lotions, shower gels, and home fragrances. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Does Le Labo Fragrances have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Le Labo Fragrances advertises on Facebook and Instagram and on Google, where its offers often run. Check lelabofragrances.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Le Labo Fragrances?
Gravity by Benchr records a company based in United States, founded in 2006 according to LinkedIn, on a domain registered in 2005, with 575 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Le Labo Fragrances doing well?
Yes. Gravity by Benchr estimates about 1,587,900 visits to lelabofragrances.com in September 2026, up 41% in a month and up 81% over three months. Le Labo Fragrances ranks #38 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Le Labo Fragrances spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Le Labo Fragrances on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, Le Labo Fragrances ranks #38 of 33,626 by estimated traffic. Its closest competitors on the same market are Acqua di Parma Online Boutique, diptyqueparis.com, Fragonard Parfumeur, jomalone.fr and Maison Louis Marie®. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Le Labo Fragrances.