Brand page · Clothing · France
Le Minor: 36.9k visits a month, 54 active Meta ads, Gravity score 696.
Le Minor — Le Minor is a French knitwear brand that creates timeless clothing with iconic knits, simple cuts, and clean lines. The company produces 100% of its clothing in Brittany, France. In September 2026 leminor.fr drew an estimated 36.9k visits, down 26% on the month before. It ranks #317 of 5,763 Clothing brands in France and holds a 4.6 Trustpilot rating over 84 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 234 peers: Clothing brands in France with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Le Minor is a French knitwear brand that creates timeless clothing with iconic knits, simple cuts, and clean lines. The company produces 100% of its clothing in Brittany, France.
01 · Traffic
How much traffic Le Minor gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Le Minor drew an estimated 36.9k visits in September 2026, down 26% on the month before and down 9% over three months.
- Worldwide#220,209of 4.5m sites · Top 5%
- In France#7,641of 166k sites · Top 5%
- Clothing, worldwide#21,037of 459,295 brands · Top 5%
- Clothing, France#317of 5,763 brands · Top 10%
36.9k
estimated visits in September
1 mo ▼ −26.2%4 mo ▼ −9.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Le Minor.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Le Minor holds 4.6 out of 5 on Trustpilot over 84 reviews, 75 of them in the last twelve months: 83% of customers give five stars and 4% one star. That volume places Le Minor in the top 30% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%. On Google, Le Minor scores 4.9 over 11 reviews.
Clothing Store Women's Clothing Store Men's Clothing Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Le Minor sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Le Minor sells on Shopify, 72% of its catalogue in stock. The best seller is Men's navy blue commando jumper, at €220.00, followed by Men's navy blue sailor sweater in virgin wool and French Navy inky blue beanie.
#1Men's navy blue commando jumperLe Minor€220.00In stock
#2Men's navy blue sailor sweater in virgin woolLe Minor€195.00In stock
#3French Navy inky blue beanieLe Minor€65.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Le Minor in its comparison group.
- Average rating
- 4.97 / 5
- Rated products
- 62% of the catalogue
- In stock
- 72%
- Upper price quartile
- US$280.01
- Currency
- EUR
04 · Ads
What Le Minor is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Le Minor runs Meta ads on Facebook, Instagram, Messenger, Threads.
Le Kabig Le Minor.Le Minor7 Oct 2026video
Le Kabig Le Minor.Le Minor7 Oct 2026video
Handcrafted in FranceLe Minor6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about Le Minor.
The creators who tag @leminor.fr on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @leminor.fr on Instagram, led by 柳原 祐l J.PRESS l アイビーミックススタイリスト (18.7k followers, 1.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| 柳柳原 祐l J.PRESS l アイビーミックススタイリスト@pierre.yanagihara · 🇯🇵 JP | Fashion style luxury Creator | 18.7k | 1.3% | 3 | Tagged @leminor.fr |
06 · Competitors according to Gravity
Who Le Minor competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Le Minor among Clothing brands in France. The closest is Maison Labiche, then Balibaris, Iron and Resin Europe, Forever Vacation, Museum Garments, SAINT JAMES.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Maison Labichemaisonlabiche.com | |||||||
| Balibarisbalibaris.com | |||||||
| Iron and Resin Europeironandresin.eu | |||||||
| Forever Vacationforever-vacation.com | |||||||
| Museum Garmentsmuseumgarments.com | |||||||
| SAINT JAMESfr.saint-james.com |
07 · Company
The company behind Le Minor.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Le Minor is a company based in GUIDEL, France, founded in 1922 according to LinkedIn, on a domain registered in August 2018. It employs about 30 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇫🇷 France · GUIDEL
- Founded
- 1922, per LinkedIn
- Domain registered
- 17 Aug 2018
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 30 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- leminor.fr · Shopify · EUR
- Catalogue
- 101 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Le Minor
What people ask Google about Le Minor.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Le Minor a legit company?
According to Gravity by Benchr, Le Minor is a brand based in GUIDEL, France: its website has existed since August 2018, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 30 people on LinkedIn, it has 36,375 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Le Minor reviews
Customers rate Le Minor 4.6 out of 5 on Trustpilot over 84 reviews, 75 of them in the last twelve months: 83% give five stars, 4% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. On Google, Le Minor scores 4.9 over 11 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Le Minor sell?
Le Minor is a French knitwear brand that creates timeless clothing with iconic knits, simple cuts, and clean lines. The company produces 100% of its clothing in Brittany, France. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 29% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Le Minor prices: how much is it?
Le Minor's best seller, Men's navy blue commando jumper, sells €220.00 on leminor.fr. 72% of the catalogue is in stock. Gravity does not track prices daily: check leminor.fr before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Le Minor have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Le Minor advertises on Facebook and Instagram, where its offers often run. Check leminor.fr for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Le Minor?
Le Minor sells on its own website, leminor.fr, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Le Minor?
Gravity by Benchr records a company based in GUIDEL, France, founded in 1922 according to LinkedIn, on a domain registered in 2018, with 30 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Le Minor growing?
Not at the moment. Gravity by Benchr estimates about 36,900 visits to leminor.fr in September 2026, down 26% in a month and down 9% over three months. Le Minor ranks #317 of 5,763 Clothing brands in France in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Le Minor use?
Gravity by Benchr identifies leminor.fr as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Le Minor spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Le Minor on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in France?
Among Clothing brands in France in the Gravity by Benchr index, Le Minor ranks #317 of 5,763 by estimated traffic. Its closest competitors on the same market are Maison Labiche, Balibaris, Iron and Resin Europe, Forever Vacation and Museum Garments. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Le Minor.