Brand page · Shoes · United States
Lems Shoes: 1.4M visits a month, 10 active Meta ads, Gravity score 741.
Lems Shoes — Lems Shoes is a footwear brand that specializes in minimalist, barefoot shoes and boots designed with zero-drop technology and wide toe boxes for natural movement and comfort. In September 2026 lemsshoes.com drew an estimated 1.4M visits, up 39% on the month before. It ranks #30 of 6,771 Shoes brands in United States and holds a 2.6 Trustpilot rating over 57 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 43 peers: Shoes brands in United States with 1m–10M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Lems Shoes is a footwear brand that specializes in minimalist, barefoot shoes and boots designed with zero-drop technology and wide toe boxes for natural movement and comfort.
01 · Traffic
How much traffic Lems Shoes gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Lems Shoes drew an estimated 1.4M visits in September 2026, up 39% on the month before and up 20% over three months.
- Worldwide#11,332of 4.5M sites · Top 1%
- In United States#3,766of 1.2M sites · Top 1%
- Shoes, worldwide#174of 46,962 brands · Top 1%
- Shoes, United States#30of 6,771 brands · Top 1%
1.4M
estimated visits in September
1 mo ▲ +38.6%4 mo ▲ +20.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Lems Shoes.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Lems Shoes holds 2.6 out of 5 on Trustpilot over 57 reviews, 17 of them in the last twelve months: 30% of customers give five stars and 49% one star. That volume places Lems Shoes in the top 40 % of the 270,321 Trustpilot pages in the Gravity index.
Boot Store Shoe Store Clothing Store Shoe Factory
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Lems Shoes sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Lems Shoes sells on Shopify, 80% of its catalogue in stock. The best seller is Shipping Protection by Route, at US$0.98–US$140.38, followed by Men's Trailhead and Men's Primal Zen.
#1Shipping Protection by RouteLems ShoesUS$0.98–US$140.38In stock
#2Men's TrailheadLems ShoesUS$145.00In stock
#3Men's Primal ZenLems ShoesUS$91.00–US$130.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Lems Shoes in its comparison group.
- Average rating
- 4.60 / 5
- Rated products
- 96% of the catalogue
- In stock
- 80%
- Upper price quartile
- US$158.75
- Currency
- USD
04 · Ads
What Lems Shoes is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Lems Shoes runs Meta ads on Facebook, Instagram, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
Fall is here, and we’ve got the perfect Chelsea boot for it! 🥾 Our new Chelsea Tuff Pro brings full-grain leather, a wide toe box, and VibrLems Shoes6 Oct 2026video
Correct Toes In-Shoe Toe SpacersLems Shoes16 Sept 2026image
Otter Wax Leather Care KitLems Shoes12 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Rad Brands Inc.verified
Text ad20 Oct 2026Rad Brands Inc.verified
Text ad20 Oct 2026Rad Brands Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Lems Shoes.
The creators who tag @lemsshoes on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @lemsshoes on Instagram, led by Meghan & Matt (31K followers, 1.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMeghan & Matt@meghanandmatt · 🇺🇸 US | Automotive mobility Creator | 31K | 1.8% | 6 | Tagged @lemsshoes |
06 · Competitors according to Gravity
Who Lems Shoes competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Lems Shoes among Shoes brands in United States. The closest is vivobarefoot.com, then Saguaro Zapatos Barefoot, minimal step, Bprimal, Barefoot & More, FEELGROUNDS.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| vivobarefoot.comvivobarefoot.com | |||||||
| Saguaro Zapatos Barefootes.saguaro.com | |||||||
| minimal stepminimalstep.pl | |||||||
| Bprimalbprimal.com.au | |||||||
| Barefoot & Morebarefootandmore.nl | |||||||
| FEELGROUNDSfeelgrounds.com |
07 · Company
The company behind Lems Shoes.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Lems Shoes is a company based in Hebron, United States, founded in 2011 according to LinkedIn, on a domain registered in April 2012. It employs about 13 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Hebron
- Founded
- 2011, per LinkedIn
- Domain registered
- 5 Apr 2012
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 13 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- lemsshoes.com · Shopify · USD
- Catalogue
- 160 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Lems Shoes
What people ask Google about Lems Shoes.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Lems Shoes legit or a scam?
According to Gravity by Benchr, Lems Shoes is a brand based in Hebron, United States: its website has existed since April 2012, it sells on a Shopify store, it employs 13 people on LinkedIn, it has 261,200 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Lems Shoes reviews
Customers rate Lems Shoes 2.6 out of 5 on Trustpilot over 57 reviews, 17 of them in the last twelve months: 30% give five stars, 49% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Lems Shoes sell?
Lems Shoes is a footwear brand that specializes in minimalist, barefoot shoes and boots designed with zero-drop technology and wide toe boxes for natural movement and comfort. Gravity by Benchr classifies it under Shoes, with Shoes making up 64% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Lems Shoes cost?
Lems Shoes' best seller, Shipping Protection by Route, sells from US$0.98 to US$140.38 on lemsshoes.com. 80% of the catalogue is in stock. Gravity does not track prices daily: check lemsshoes.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Lems Shoes discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Lems Shoes advertises on Facebook and Instagram and on Google, where its offers often run. Check lemsshoes.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Lems Shoes?
Lems Shoes sells on its own website, lemsshoes.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Lems Shoes?
Gravity by Benchr records a company based in Hebron, United States, founded in 2011 according to LinkedIn, on a domain registered in 2012, with 13 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Lems Shoes doing well?
Yes. Gravity by Benchr estimates about 1,366,000 visits to lemsshoes.com in September 2026, up 39% in a month and up 20% over three months. Lems Shoes ranks #30 of 6,771 Shoes brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Lems Shoes use?
Gravity by Benchr identifies lemsshoes.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Lems Shoes spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Lems Shoes on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Shoes brands in United States?
Among Shoes brands in United States in the Gravity by Benchr index, Lems Shoes ranks #30 of 6,771 by estimated traffic. Its closest competitors on the same market are vivobarefoot.com, Saguaro Zapatos Barefoot, minimal step, Bprimal, Barefoot & More. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Lems Shoes.