Brand page · Personal Care · Hong Kong SAR China
Lensalter: 691k visits a month, 200 active Meta ads, Gravity score 693.
Lensalter — Lensalter is an online shop that sells glasses and sunglasses for women and men, offering prescription eyeglasses, reading glasses, blue light glasses, and various frame styles and collections. In September 2026 lensalter.com drew an estimated 691k visits, down 3% on the month before. It ranks #94 of 33,626 Personal Care brands in Hong Kong SAR China and holds a 4.0 Trustpilot rating over 398 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 35 peers: Personal Care brands in Hong Kong SAR China with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Lensalter is an online shop that sells glasses and sunglasses for women and men, offering prescription eyeglasses, reading glasses, blue light glasses, and various frame styles and collections.
01 · Traffic
How much traffic Lensalter gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Lensalter drew an estimated 691k visits in September 2026, down 3% on the month before and up 79% over three months.
- Worldwide#19,225of 4.5m sites · Top 1%
- In United States#6,334of 1.2m sites · Top 1%
- Personal Care, worldwide#691of 215,119 brands · Top 1%
- Personal Care, United States#94of 33,626 brands · Top 1%
691k
estimated visits in September
1 mo ▼ −3.4%4 mo ▲ +78.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Lensalter.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Lensalter holds 4.0 out of 5 on Trustpilot over 398 reviews, 138 of them in the last twelve months: 77% of customers give five stars and 14% one star. That volume places Lensalter in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40%.
Glasses Store Optician Sunglasses Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Lensalter sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Lensalter sells on Shopify, 95% of its catalogue in stock. The best seller is Single Vision Lens, at US$39.95–US$264.95, followed by Premium Progressive Lens and Starr Eyeglasses.
#1Single Vision LensLensalterUS$39.95–US$264.95In stock
#2Premium Progressive LensLensalterUS$99.95–US$354.95In stock
#3Starr EyeglassesLensalterUS$39.95–US$47.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Lensalter in its comparison group.
- Average rating
- 4.73 / 5
- Rated products
- 42% of the catalogue
- In stock
- 95%
- Upper price quartile
- US$34.95
- Currency
- USD
04 · Ads
What Lensalter is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Lensalter runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2023 (image, text, video).
Helen EyeglassesLensAlter6 Oct 2026image
LensAlterLensAlter6 Oct 2026image
Thomas EyeglassesLensAlter6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026南京天明光学科技有限公司verified
Image ad20 Oct 2026南京天明光学科技有限公司verified
Image ad20 Oct 2026南京天明光学科技有限公司verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Lensalter.
The creators who tag @lensalterofficial on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @lensalterofficial on Instagram, led by Dilshoda (342k followers, 2.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| DDilshoda@jeondilkey · INTL | Beauty cosmetics skincare Creator | 342k | 2.2% | 1 | Tagged @lensalterofficial |
06 · Competitors according to Gravity
Who Lensalter competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Lensalter among Personal Care brands in Hong Kong SAR China. The closest is GoEye, then Fashion Eyewear, lunettespourtous.com, smartbuyglasses.co.uk, arnette.com, Le Petit Lunetier.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| GoEyegoeye.in | |||||||
| Fashion Eyewearfashioneyewear.com | |||||||
| lunettespourtous.comlunettespourtous.com | |||||||
| smartbuyglasses.co.uksmartbuyglasses.co.uk | |||||||
| arnette.comarnette.com | |||||||
| Le Petit Lunetierlepetitlunetier.com |
07 · Company
The company behind Lensalter.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Lensalter is a company based in San Po Kong, Hong Kong SAR China, on a domain registered in June 2023.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇭🇰 Hong Kong SAR China · San Po Kong
- Founded
- Data not available
- Domain registered
- 26 Jun 2023
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- lensalter.com · Shopify · USD
- Catalogue
- 79 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Lensalter
What people ask Google about Lensalter.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Lensalter legit or a scam?
According to Gravity by Benchr, Lensalter is a brand based in San Po Kong, Hong Kong SAR China: its website has existed since June 2023, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 112,121 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Lensalter reviews
Customers rate Lensalter 4.0 out of 5 on Trustpilot over 398 reviews, 138 of them in the last twelve months: 77% give five stars, 14% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Lensalter known for?
Lensalter is an online shop that sells glasses and sunglasses for women and men, offering prescription eyeglasses, reading glasses, blue light glasses, and various frame styles and collections. Gravity by Benchr classifies it under Personal Care, with Vision Care making up 52% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Lensalter cost?
Lensalter's best seller, Single Vision Lens, sells from US$39.95 to US$264.95 on lensalter.com. 95% of the catalogue is in stock. Gravity does not track prices daily: check lensalter.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Lensalter discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Lensalter advertises on Facebook and Instagram and on Google, where its offers often run. Check lensalter.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Lensalter?
Lensalter sells on its own website, lensalter.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Lensalter?
Gravity by Benchr records a company based in San Po Kong, Hong Kong SAR China, whose domain was registered in 2023. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Lensalter growing?
Yes. Gravity by Benchr estimates about 691,200 visits to lensalter.com in September 2026, down 3% in a month and up 79% over three months. Lensalter ranks #94 of 33,626 Personal Care brands in Hong Kong SAR China in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Lensalter use?
Gravity by Benchr identifies lensalter.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Lensalter's ad budget?
Gravity by Benchr does not publish a spend figure for Lensalter on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Hong Kong SAR China?
Among Personal Care brands in Hong Kong SAR China in the Gravity by Benchr index, Lensalter ranks #94 of 33,626 by estimated traffic. Its closest competitors on the same market are GoEye, Fashion Eyewear, lunettespourtous.com, smartbuyglasses.co.uk and arnette.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Lensalter.