1. Gravity
  2. Rankings
  3. Health & Beauty
  4. Personal Care
  5. LensesOnline

Brand page · Personal Care

LensesOnline Top 10% worldwide Top 10% in Personal Care
lensesonline.co.nz· Bigcommerce·Since 2006

LensesOnline traffic, ads & competitors 31.8k visits a month, 13 active Meta ads.

LensesOnline — LensesOnline is an online retailer that sells contact lenses and eye care products from various brands including Alcon, CooperVision, and Acuvue. In September 2026 lensesonline.co.nz drew an estimated 31.8k visits, up 69% on the month before. It ranks #46 of 1,332 Personal Care brands.

lensesonline.co.nz@lensesonlinenz 129FacebookTrustpilot 2.7Meta Ad Library 13

Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 22 Oct 2026Trustpilot Oct 2026

Estimated traffic
31.8k
+69% vs. August 2026
Instagram followers
129
79 posts · @lensesonlinenz
Trustpilot
2.7
9 reviews · 4 in 12 months
Meta ads
13
active · on Google since 2022
Products
—
Data not available
Rank in New Zealand
#46
of 1,332 in Personal Care
LinkedIn
—
Data not available
Earned media value
—
Data not available

Gravity score

—Data not available

How the score is calculated

About the store

LensesOnline is an online retailer that sells contact lenses and eye care products from various brands including Alcon, CooperVision, and Acuvue.

01 · Traffic

LensesOnline website traffic

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

LensesOnline drew an estimated 31.8k visits in September 2026, up 69% on the month before and up 51% over three months.

  • Worldwide#250,267of 4.5m sites · Top 10%
  • In New Zealand#1,081of 26.3k sites · Top 5%
  • Personal Care, worldwide#12,743of 215,119 brands · Top 10%
  • Personal Care, New Zealand#46of 1,332 brands · Top 5%
Monthly visitssource Sept 2026

31.8k

estimated visits in September

1 mo ▲ +69.4%4 mo ▲ +51.1%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

LensesOnline reviews

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

LensesOnline holds 2.7 out of 5 on Trustpilot over 9 reviews, 4 of them in the last twelve months: 33% of customers give five stars and 67% one star.

Trustpilotread 21 Oct 2026
2.7TrustScore · 9 reviews · 4 in 12 months
5 ★33%
4 ★0%
3 ★0%
2 ★0%
1 ★67%

Contact Lenses Supplier Sunglasses Store Glasses Store Eye Care Center

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

LensesOnline best-selling products

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Gravity by Benchr has not read LensesOnline's catalogue yet.

ProductsData not available

Data not available

Catalogue mixData not available

Data not available

Share of the catalogue by product family.

Activity mixdominant: Personal Care
Personal Care96%
Health & Beauty0%
Clothing Accessories0%

The dominant category places LensesOnline in its comparison group.

Prices and ratingsstore data
Average rating
Data not available
Rated products
Data not available
In stock
Data not available
Upper price quartile
Data not available
Currency
Data not available

05 · Influencers

LensesOnline influencers

The creators who tag @lensesonlinenz on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Gravity has not found creators tagging this brand on Instagram yet.

Influencersaccounts tagging @lensesonlinenz · Instagram

Gravity has not found creators tagging this brand on Instagram yet.

Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

LensesOnline competitors and alternatives

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for LensesOnline among Personal Care brands. The closest is atlens.jp, then Интернет-магазин Vlinzah, lenssaver.co.uk, amorettiprofumi.com, equivalencia.it, cosmeticclick.com.

CompetitorsPersonal Care · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
atlens.jpatlens.jp
Интернет-магазин Vlinzahvlinzah.by
lenssaver.co.uklenssaver.co.uk
amorettiprofumi.comamorettiprofumi.com
equivalencia.itequivalencia.it
cosmeticclick.comcosmeticclick.com
Competitors Gravity finds for LensesOnline. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare LensesOnline with atlens.jp

07 · Company

Who is behind LensesOnline?

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

LensesOnline is an e-commerce brand, on a domain registered in February 2006.

Legal entityGravity index, Sept 2026
Domain registered
28 Feb 2006
DistributionGravity index, Sept 2026
Own store
lensesonline.co.nz · Bigcommerce
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about LensesOnline

What people ask Google about LensesOnline.

9 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is LensesOnline legit or a scam?

According to Gravity by Benchr, LensesOnline is a brand: its website has existed since February 2006, it sells on a Bigcommerce store, it has 129 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.

What does LensesOnline sell?

LensesOnline is an online retailer that sells contact lenses and eye care products from various brands including Alcon, CooperVision, and Acuvue. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.

LensesOnline promo code

Gravity by Benchr does not collect discount codes. What Gravity observes: LensesOnline advertises on Facebook and Instagram and on Google, where its offers often run. Check lensesonline.co.nz for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy LensesOnline?

LensesOnline sells on its own website, lensesonline.co.nz, a Bigcommerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.

Who is behind LensesOnline?

Gravity by Benchr records a company, whose domain was registered in 2006. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.

Is LensesOnline growing?

Yes. Gravity by Benchr estimates about 31,800 visits to lensesonline.co.nz in September 2026, up 69% in a month and up 51% over three months. LensesOnline ranks #46 of 1,332 Personal Care brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does LensesOnline use?

Gravity by Benchr identifies lensesonline.co.nz as a Bigcommerce store. It advertises through Meta and on Google since May 2022. Source: Gravity by Benchr platform and advertising records.

What is LensesOnline's ad budget?

Gravity by Benchr does not publish a spend figure for LensesOnline on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Personal Care brands?

Among Personal Care brands in the Gravity by Benchr index, LensesOnline ranks #46 of 1,332 by estimated traffic. Its closest competitors on the same market are atlens.jp, Интернет-магазин Vlinzah, lenssaver.co.uk, amorettiprofumi.com and equivalencia.it. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with LensesOnline.