Brand page · Personal Care · United States
LensFactory: 44.1K visits a month, 2 active Meta ads, Gravity score 532.
LensFactory — LensFactory is an online retailer that specializes in replacement prescription lenses for glasses, offering various lens materials and types to fit existing frames. In September 2026 lensfactory.com drew an estimated 44.1K visits, down 4% on the month before. It ranks #1,530 of 33,626 Personal Care brands in United States and holds a 4.7 Trustpilot rating over 2,380 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1277 peers: Personal Care brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
LensFactory is an online retailer that specializes in replacement prescription lenses for glasses, offering various lens materials and types to fit existing frames.
01 · Traffic
How much traffic LensFactory gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
LensFactory drew an estimated 44.1K visits in September 2026, down 4% on the month before and down 23% over three months.
- Worldwide#189,208of 4.5M sites · Top 5%
- In United States#60,287of 1.2M sites · Top 10%
- Personal Care, worldwide#9,633of 215,119 brands · Top 5%
- Personal Care, United States#1,530of 33,626 brands · Top 5%
44.1K
estimated visits in September
1 mo ▼ −4.2%4 mo ▼ −22.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about LensFactory.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
LensFactory holds 4.7 out of 5 on Trustpilot over 2,380 reviews, 169 of them in the last twelve months: 83% of customers give five stars and 4% one star. That volume places LensFactory in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10 %.
Eye Care Center Glasses Store Fashion Accessories Store Sunglasses Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What LensFactory sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
LensFactory sells on Shopify, 100% of its catalogue in stock. The best seller is Shipping Kit, at US$10.00, followed by Anti-Reflective and Progressive Thin & Light Polycarbonate Lenses.
#1Shipping KitLensFactoryUS$10.00In stock
#2Anti-ReflectiveLensFactoryUS$49.00–US$59.00In stock
#3Progressive Thin & Light Polycarbonate LensesLensFactoryUS$129.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places LensFactory in its comparison group.
- Average rating
- 4.86 / 5
- Rated products
- 50% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$256.50
- Currency
- USD
04 · Ads
What LensFactory is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
LensFactory runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since May 2022 (image, text, video).
Single Vision Thin & Light Polycarbonate LensesLensFactory16 Sept 2026image
Upgrade your prescription lensesLensFactory13 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026PDS Consultants Incverified
Text ad20 Oct 2026PDS Consultants Incverified
Image ad20 Oct 2026PDS Consultants Incverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about LensFactory.
The creators who tag @_lensfactory_ on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who LensFactory competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for LensFactory among Personal Care brands in United States. The closest is Truedark, then Felix Gray, Pilla Pickleball, RenewLens, Tajima Direct, LUCIA EYES.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Truedarktruedark.com | |||||||
| Felix Grayfelixgray.com | |||||||
| Pilla Pickleballpillapickleball.com | |||||||
| RenewLensrenewlens.com | |||||||
| Tajima Directtajima-direct.com | |||||||
| LUCIA EYESluciaeyes.com |
07 · Company
The company behind LensFactory.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
LensFactory is a company based in Louisville, United States, founded in 2011 according to LinkedIn, on a domain registered in April 2004. It employs about 200 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Louisville
- Founded
- 2011, per LinkedIn
- Domain registered
- 5 Apr 2004
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 200 on LinkedIn · 51-200
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- lensfactory.com · Shopify · USD
- Catalogue
- 28 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about LensFactory
What people ask Google about LensFactory.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is LensFactory a legit company?
According to Gravity by Benchr, LensFactory is a brand based in Louisville, United States: its website has existed since April 2004, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 200 people on LinkedIn, it has 233 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about LensFactory?
Customers rate LensFactory 4.7 out of 5 on Trustpilot over 2,380 reviews, 169 of them in the last twelve months: 83% give five stars, 4% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is LensFactory?
LensFactory is an online retailer that specializes in replacement prescription lenses for glasses, offering various lens materials and types to fit existing frames. Gravity by Benchr classifies it under Personal Care, with Vision Care making up 98% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
LensFactory prices: how much is it?
LensFactory's best seller, Shipping Kit, sells US$10.00 on lensfactory.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check lensfactory.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a LensFactory discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: LensFactory advertises on Facebook and Instagram and on Google, where its offers often run. Check lensfactory.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy LensFactory?
LensFactory sells on its own website, lensfactory.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind LensFactory?
Gravity by Benchr records a company based in Louisville, United States, founded in 2011 according to LinkedIn, on a domain registered in 2004, with 200 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is LensFactory doing well?
Not at the moment. Gravity by Benchr estimates about 44,100 visits to lensfactory.com in September 2026, down 4% in a month and down 23% over three months. LensFactory ranks #1,530 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does LensFactory use?
Gravity by Benchr identifies lensfactory.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since May 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is LensFactory's ad budget?
Gravity by Benchr does not publish a spend figure for LensFactory on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, LensFactory ranks #1,530 of 33,626 by estimated traffic. Its closest competitors on the same market are Truedark, Felix Gray, Pilla Pickleball, RenewLens, Tajima Direct. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with LensFactory.