Brand page · Personal Care · United States
Truedark: 65K visits a month, 66 active Meta ads, Gravity score 670.
Truedark — TrueDark is a health and wellness consumer brand that sells premium blue light blocking glasses designed to block full-spectrum junk light and protect circadian rhythm. The company offers a 3-tier lens system for daytime, after sunset, and before sleep use. In September 2026 truedark.com drew an estimated 65K visits, up 57% on the month before. It ranks #1,133 of 33,626 Personal Care brands in United States.
Updated Traffic Sept 2026Meta ads 14 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1277 peers: Personal Care brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
TrueDark is a health and wellness consumer brand that sells premium blue light blocking glasses designed to block full-spectrum junk light and protect circadian rhythm. The company offers a 3-tier lens system for daytime, after sunset, and before sleep use.
01 · Traffic
How much traffic Truedark gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Truedark drew an estimated 65K visits in September 2026, up 57% on the month before and up 12% over three months.
- Worldwide#135,837of 4.5M sites · Top 5%
- In United States#43,998of 1.2M sites · Top 5%
- Personal Care, worldwide#6,817of 215,119 brands · Top 5%
- Personal Care, United States#1,133of 33,626 brands · Top 5%
65K
estimated visits in September
1 mo ▲ +57.2%4 mo ▲ +12.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Truedark.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Truedark holds 2.8 out of 5 on Trustpilot over 3 reviews, 1 of them in the last twelve months: 33% of customers give five stars and 33% one star.
Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Truedark sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Truedark sells on Shopify, 100% of its catalogue in stock. The best seller is Twilights Classic, at US$159.00, followed by Twilights Fitovers and Twilights Elite.
#1Twilights ClassicTruedarkUS$159.00In stock
#2Twilights FitoversTruedarkUS$119.00In stock
#3Twilights EliteTruedarkUS$149.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Truedark in its comparison group.
- Average rating
- 4.87 / 5
- Rated products
- 48% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$313.13
- Currency
- USD
04 · Ads
What Truedark is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Truedark runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since March 2022 (image, text, video).
Engineered to filter all junklight wavelengths that disrupt melatonin production and impact the sleep cycle.TrueDark9 Oct 2026video
The unsexy, sexiest sleep hack nobody talks about 👇 Even the tiniest amount of junk light before bed is suppressing your natural melatoninTrueDark9 Oct 2026video
"Every millimeter of the Aegis was decided before it was built. The bridge width. The arm length. The lens height. The titanium grade. NTrueDark9 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Biohackedverified
Text ad20 Oct 2026Biohackedverified
Text ad20 Oct 2026Biohackedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Truedark.
The creators who tag @truedark on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @truedark on Instagram, led by Craig McCloskey (169K followers, 14.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CCraig McCloskey@craig_mccloskey · 🇺🇸 US | Food cooking nutrition Creator | 169K | 14.2% | 1 | Tagged @truedark |
06 · Competitors according to Gravity
Who Truedark competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Truedark among Personal Care brands in United States. The closest is LensFactory, then Felix Gray, Pilla Pickleball, JONDOSPORT USA, RenewLens, Tajima Direct.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| LensFactorylensfactory.com | |||||||
| Felix Grayfelixgray.com | |||||||
| Pilla Pickleballpillapickleball.com | |||||||
| JONDOSPORT USAjondosport.com | |||||||
| RenewLensrenewlens.com | |||||||
| Tajima Directtajima-direct.com |
07 · Company
The company behind Truedark.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Truedark is a company based in Keller, United States, founded in 2016 according to LinkedIn, on a domain registered in March 2000. It employs about 1 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Keller
- Founded
- 2016, per LinkedIn
- Domain registered
- 14 Mar 2000
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 1 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- truedark.com · Shopify · USD
- Catalogue
- 33 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Truedark
What people ask Google about Truedark.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Truedark legit?
According to Gravity by Benchr, Truedark is a brand based in Keller, United States: its website has existed since March 2000, it sells on a Shopify store, it employs 1 people on LinkedIn, it has 48,355 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Truedark sell?
TrueDark is a health and wellness consumer brand that sells premium blue light blocking glasses designed to block full-spectrum junk light and protect circadian rhythm. The company offers a 3-tier lens system for daytime, after sunset, and before sleep use. Gravity by Benchr classifies it under Personal Care, with Vision Care making up 98% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Truedark cost?
Truedark's best seller, Twilights Classic, sells US$159.00 on truedark.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check truedark.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Truedark have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Truedark advertises on Facebook and Instagram and on Google, where its offers often run. Check truedark.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Truedark?
Truedark sells on its own website, truedark.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Truedark?
Gravity by Benchr records a company based in Keller, United States, founded in 2016 according to LinkedIn, on a domain registered in 2000, with 1 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Truedark growing?
Yes. Gravity by Benchr estimates about 65,000 visits to truedark.com in September 2026, up 57% in a month and up 12% over three months. Truedark ranks #1,133 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Truedark use?
Gravity by Benchr identifies truedark.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since March 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Truedark's ad budget?
Gravity by Benchr does not publish a spend figure for Truedark on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, Truedark ranks #1,133 of 33,626 by estimated traffic. Its closest competitors on the same market are LensFactory, Felix Gray, Pilla Pickleball, JONDOSPORT USA, RenewLens. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Truedark.