Brand page · Outdoor Recreation · France
Lepape: 109k visits a month, 11 active Meta ads.
Lepape — Lepape is a retailer of sports equipment specializing in running, trail, cycling, triathlon, hiking, and fitness products. The company sells shoes, clothing, bikes, electronics, and accessories for various sports activities. In September 2026 lepape.com drew an estimated 109k visits, down 13% on the month before. It ranks #34 of 892 Outdoor Recreation brands in France and holds a 2.5 Trustpilot rating over 260 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 22 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Lepape is a retailer of sports equipment specializing in running, trail, cycling, triathlon, hiking, and fitness products. The company sells shoes, clothing, bikes, electronics, and accessories for various sports activities.
01 · Traffic
How much traffic Lepape gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Lepape drew an estimated 109k visits in September 2026, down 13% on the month before and down 19% over three months.
- Worldwide#86,916of 4.5m sites · Top 5%
- In France#3,333of 166k sites · Top 5%
- Outdoor Recreation, worldwide#1,480of 101,136 brands · Top 5%
- Outdoor Recreation, France#34of 892 brands · Top 5%
109k
estimated visits in September
1 mo ▼ −12.7%4 mo ▼ −19.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Lepape.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Lepape holds 2.5 out of 5 on Trustpilot over 260 reviews, 25 of them in the last twelve months: 38% of customers give five stars and 49% one star. That volume places Lepape in the top 20% of the 270,321 Trustpilot pages in the Gravity index. On Google, Lepape scores 4.7 over 32,933 reviews.
Sportswear Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Lepape sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Lepape's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Lepape in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Lepape is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Lepape runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since September 2022 (image, text, video).
Jusqu'à -40%Lepape7 Oct 2026video
Jusqu'à -40%Lepape7 Oct 2026video
Jusqu'à -40%Lepape7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026LEPAPE SPORTverified
Image ad21 Oct 2026LEPAPE SPORTverified
Text ad21 Oct 2026LEPAPE SPORTverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Lepape.
The creators who tag @lepape.france on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @lepape.france on Instagram, led by Marten Van Riel (87k followers, 7.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMarten Van Riel@martenvanriel · 🇳🇱 NL | Fitness sport bodybuilding Creator | 87k | 7.6% | 2 | Tagged @lepape.france |
06 · Competitors according to Gravity
Who Lepape competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Lepape among Outdoor Recreation brands in France. The closest is Shore, then dimitriadis.gr, fun-sport-vision.com, Bergzeit, Corbetts Ski + Snowboard, skistarshop.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Shoreshore.co.uk | |||||||
| dimitriadis.grdimitriadis.gr | |||||||
| fun-sport-vision.comfun-sport-vision.com | |||||||
| Bergzeitbergzeit.be | |||||||
| Corbetts Ski + Snowboardcorbetts.com | |||||||
| skistarshop.comskistarshop.com |
07 · Company
The company behind Lepape.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Lepape is a company based in France, founded in 1996 according to LinkedIn, on a domain registered in January 1998. It employs about 75 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇫🇷 France
- Founded
- 1996, per LinkedIn
- Domain registered
- 14 Jan 1998
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 75 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- lepape.com · Magento
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Lepape
What people ask Google about Lepape.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Lepape legit?
According to Gravity by Benchr, Lepape is a brand based in France: its website has existed since January 1998, its Trustpilot profile is claimed by the brand, it sells on a Magento store, it employs 75 people on LinkedIn, it has 25,778 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Lepape reviews
Customers rate Lepape 2.5 out of 5 on Trustpilot over 260 reviews, 25 of them in the last twelve months: 38% give five stars, 49% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. On Google, Lepape scores 4.7 over 32,933 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Lepape sell?
Lepape is a retailer of sports equipment specializing in running, trail, cycling, triathlon, hiking, and fitness products. The company sells shoes, clothing, bikes, electronics, and accessories for various sports activities. Gravity by Benchr classifies it under Outdoor Recreation. Source: Gravity by Benchr product classification.
Does Lepape have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Lepape advertises on Facebook and Instagram and on Google, where its offers often run. Check lepape.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Lepape?
Lepape sells on its own website, lepape.com, a Magento store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns Lepape?
Gravity by Benchr records a company based in France, founded in 1996 according to LinkedIn, on a domain registered in 1998, with 75 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Lepape doing well?
Not at the moment. Gravity by Benchr estimates about 109,400 visits to lepape.com in September 2026, down 13% in a month and down 19% over three months. Lepape ranks #34 of 892 Outdoor Recreation brands in France in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Lepape use?
Gravity by Benchr identifies lepape.com as a Magento store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since September 2022. Source: Gravity by Benchr platform and advertising records.
What is Lepape's ad budget?
Gravity by Benchr does not publish a spend figure for Lepape on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Outdoor Recreation brands in France?
Among Outdoor Recreation brands in France in the Gravity by Benchr index, Lepape ranks #34 of 892 by estimated traffic. Its closest competitors on the same market are Shore, dimitriadis.gr, fun-sport-vision.com, Bergzeit and Corbetts Ski + Snowboard. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Lepape.