Brand page · Lawn & Garden · Italy
Lerava: 30.3k visits a month, 185 active Meta ads, Gravity score 499.
Lerava — Lerava is a family business that has successfully developed over three generations, offering garden products that deliver on their promises. In September 2026 lerava.com drew an estimated 30.3k visits, up 42% on the month before. It ranks #25 of 294 Lawn & Garden brands in Italy and holds a 3.9 Trustpilot rating over 36 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 22 peers: Lawn & Garden brands in Italy with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Lerava is a family business that has successfully developed over three generations, offering garden products that deliver on their promises.
01 · Traffic
How much traffic Lerava gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Lerava drew an estimated 30.3k visits in September 2026, up 42% on the month before and down 73% over three months.
- Worldwide#260,734of 4.5m sites · Top 10%
- In Italy#6,023of 138k sites · Top 5%
- Lawn & Garden, worldwide#1,873of 52,482 brands · Top 5%
- Lawn & Garden, Italy#25of 294 brands · Top 10%
30.3k
estimated visits in September
1 mo ▲ +42.1%4 mo ▼ −72.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Lerava.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Lerava holds 3.9 out of 5 on Trustpilot over 36 reviews, 30 of them in the last twelve months: 67% of customers give five stars and 14% one star. That volume places Lerava in the top 40% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 50%.
Landscaping Supply Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Lerava sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Lerava sells on Shopify, 93% of its catalogue in stock. The best seller is CHAMPION - Drought-Resistant Lawn Seeds, at €17.99–€199.97, followed by STARTER – Rapid Rooting and EXPRESS - Fast-Growing Lawn Seeds.
#1CHAMPION - Drought-Resistant Lawn SeedsLerava€17.99–€199.97In stock
#2STARTER – Rapid RootingLerava€9.97–€63.99In stock
#3EXPRESS - Fast-Growing Lawn SeedsLerava€11.90–€129.90In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Lerava in its comparison group.
- Average rating
- 4.70 / 5
- Rated products
- 80% of the catalogue
- In stock
- 93%
- Upper price quartile
- US$27.99
- Currency
- EUR
04 · Ads
What Lerava is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Lerava runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since September 2023 (image, text, video).
🍂 Entdecke das Herbst-Protokoll für deinen RasenLerava7 Oct 2026image
🍂 Entdecke das Herbst-Protokoll für deinen RasenLerava7 Oct 2026image
Il protocollo completo nell'articolo 🌱Lerava7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Agricenter Spitaler GmbHverified
Text ad20 Oct 2026Agricenter Spitaler GmbHverified
Text ad20 Oct 2026Agricenter Spitaler GmbHverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Lerava.
The creators who tag @lerava.official on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Lerava competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Lerava among Lawn & Garden brands in Italy. The closest is DifesaPiante, then Nutriveen, ribovita.com, probonsai, Plas Pharma srl, General Hydroponics.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| DifesaPiantedifesapiante.com | |||||||
| Nutriveennutriveen.com | |||||||
| ribovita.comribovita.com | |||||||
| probonsaiprobonsai.it | |||||||
| Plas Pharma srlplaspharma.com | |||||||
| General Hydroponicsgeneralhydroponics.com |
07 · Company
The company behind Lerava.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Lerava is a company based in Appiano sulla strada del vino, Italy, on a domain registered in January 2015. It employs about 9 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇮🇹 Italy · Appiano sulla strada del vino
- Founded
- Data not available
- Domain registered
- 20 Jan 2015
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 9 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- lerava.com · Shopify · EUR
- Catalogue
- 12 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Lerava
What people ask Google about Lerava.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Lerava legit?
According to Gravity by Benchr, Lerava is a brand based in Appiano sulla strada del vino, Italy: its website has existed since January 2015, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 9 people on LinkedIn, it has 10,761 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Lerava?
Customers rate Lerava 3.9 out of 5 on Trustpilot over 36 reviews, 30 of them in the last twelve months: 67% give five stars, 14% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Lerava?
Lerava is a family business that has successfully developed over three generations, offering garden products that deliver on their promises. Gravity by Benchr classifies it under Lawn & Garden, with Fruits & Vegetables making up 2% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Lerava cost?
Lerava's best seller, CHAMPION - Drought-Resistant Lawn Seeds, sells from €17.99 to €199.97 on lerava.com. 93% of the catalogue is in stock. Gravity does not track prices daily: check lerava.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Lerava promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Lerava advertises on Facebook and Instagram and on Google, where its offers often run. Check lerava.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Lerava?
Lerava sells on its own website, lerava.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Lerava?
Gravity by Benchr records a company based in Appiano sulla strada del vino, Italy, whose domain was registered in 2015, with 9 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Lerava growing?
Not at the moment. Gravity by Benchr estimates about 30,300 visits to lerava.com in September 2026, up 42% in a month and down 73% over three months. Lerava ranks #25 of 294 Lawn & Garden brands in Italy in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Lerava use?
Gravity by Benchr identifies lerava.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since September 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Lerava spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Lerava on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Lawn & Garden brands in Italy?
Among Lawn & Garden brands in Italy in the Gravity by Benchr index, Lerava ranks #25 of 294 by estimated traffic. Its closest competitors on the same market are DifesaPiante, Nutriveen, ribovita.com, probonsai and Plas Pharma srl. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Lerava.