Brand page · Kitchen & Dining
leroymerlin.ru: 91.9k visits a month, 261 active Meta ads.
leroymerlin.ru — Leroy Merlin is a home improvement store that helps customers improve their homes to feel better there. In September 2026 leroymerlin.ru drew an estimated 91.9k visits, down 18% on the month before. It ranks #36 of 252 Kitchen & Dining brands.
Updated Traffic Sept 2026Meta ads 14 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Leroy Merlin is a home improvement store that helps customers improve their homes to feel better there.
01 · Traffic
How much traffic leroymerlin.ru gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
leroymerlin.ru drew an estimated 91.9k visits in September 2026, down 18% on the month before and down 34% over three months.
- Worldwide#85,328of 4.5m sites · Top 5%
- In Russia#2,992of 133k sites · Top 5%
- Kitchen & Dining, worldwide#2,423of 145,612 brands · Top 5%
- Kitchen & Dining, Russia#36of 252 brands · Top 20%
91.9k
estimated visits in September
1 mo ▼ −17.9%4 mo ▼ −34.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about leroymerlin.ru.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
leroymerlin.ru holds 3.2 out of 5 on Trustpilot over 6 reviews: 50% of customers give five stars and 33% one star.
Construction Company
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What leroymerlin.ru sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read leroymerlin.ru's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places leroymerlin.ru in its comparison group.
- Average rating
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- Rated products
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- In stock
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- Upper price quartile
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- Currency
- Data not available
04 · Ads
What leroymerlin.ru is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
leroymerlin.ru runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads.
Votre poêle à bois livré et installé par un professionnel🔥LEROY MERLIN12 Oct 2026image
Lot 5 Moulures Décoratives Perle Brut - 100 x 4 cm - Bois de hêtre massif - Style Parisien - A peindreLEROY MERLIN12 Oct 2026video
default_collection_headlineLEROY MERLIN12 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about leroymerlin.ru.
The creators who tag @leroymerlin on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @leroymerlin on Instagram, led by Home_designfr (80.6k followers, 2.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| HHome_designfr@home_designfr · 🇫🇷 FR | Decoration garden diy Creator | 80.6k | 2.8% | 9 | Tagged @leroymerlin |
06 · Competitors according to Gravity
Who leroymerlin.ru competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for leroymerlin.ru among Kitchen & Dining brands. The closest is mercatoronline.si, then Eco-Logisch, SimplyOrganized, ecostore.ie, GoodFill, goodio.hu.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| mercatoronline.simercatoronline.si | |||||||
| Eco-Logischeco-logisch.nl | |||||||
| SimplyOrganizedsimplyorganized.dk | |||||||
| ecostore.ieecostore.ie | |||||||
| GoodFillgoodfilltw.com | |||||||
| goodio.hugoodio.hu |
07 · Company
The company behind leroymerlin.ru.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
leroymerlin.ru is an e-commerce brand, founded in 1924 according to LinkedIn. It employs about 389 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
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- Legal form
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- Entity country
- Data not available
- Founded
- 1924, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 389 on LinkedIn
- Funding stage
- Data not available
- Total raised
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- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- leroymerlin.ru
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about leroymerlin.ru
What people ask Google about leroymerlin.ru.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is leroymerlin.ru legit or a scam?
According to Gravity by Benchr, leroymerlin.ru is a brand: it employs 389 people on LinkedIn, it has 591,449 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What does leroymerlin.ru sell?
Leroy Merlin is a home improvement store that helps customers improve their homes to feel better there. Gravity by Benchr classifies it under Kitchen & Dining. Source: Gravity by Benchr product classification.
Does leroymerlin.ru have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: leroymerlin.ru advertises on Facebook and Instagram, where its offers often run. Check leroymerlin.ru for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns leroymerlin.ru?
Gravity by Benchr records a company, founded in 1924 according to LinkedIn, with 389 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is leroymerlin.ru growing?
Not at the moment. Gravity by Benchr estimates about 91,900 visits to leroymerlin.ru in September 2026, down 18% in a month and down 34% over three months. leroymerlin.ru ranks #36 of 252 Kitchen & Dining brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does leroymerlin.ru spend on Meta ads?
Gravity by Benchr does not publish a spend figure for leroymerlin.ru on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Kitchen & Dining brands?
Among Kitchen & Dining brands in the Gravity by Benchr index, leroymerlin.ru ranks #36 of 252 by estimated traffic. Its closest competitors on the same market are mercatoronline.si, Eco-Logisch, SimplyOrganized, ecostore.ie and GoodFill. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with leroymerlin.ru.