Brand page · Clothing · Denmark

Les Deux Top 5% worldwide Top 5% in Denmark Top 5% in Clothing Top 10% in Clothing in Denmark
lesdeux.dk·🇩🇰 Denmark· Shopify·Since 2009

Les Deux: 67.5k visits a month, 858 active Meta ads, Gravity score 672.

Les Deux — Les Deux is a Danish menswear brand that started with a single white T-shirt and has grown into an international community of creators and athletes. The brand sells clothing including shirts, pants, jackets, polo shirts, hoodies, sweatshirts, shorts, accessories, and shoes. In September 2026 lesdeux.dk drew an estimated 67.5k visits, up 58% on the month before. It ranks #118 of 1,522 Clothing brands in Denmark and holds a 4.8 Trustpilot rating over 5,766 reviews.

lesdeux.dk@lesdeux 165kFacebookLinkedIn 15.2kTrustpilot 4.8Meta Ad Library 858

Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026

Estimated traffic
67.5k
+58% vs. August 2026
Instagram followers
165k
767 posts · @lesdeux
Trustpilot
4.8
5,766 reviews · 502 in 12 months
Meta ads
858
active · on Google since 2023
Products
—
Data not available
Rank in Denmark
#118
of 1,522 in Clothing
LinkedIn
15.2k
followers · 218 employees
Earned media value
—
Data not available

Gravity score

672/ 1000 · 8 of 10 indicators rated
Brand Power609
Momentum634
Performance772

Percentiles within 152 peers: Clothing brands in Denmark with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Les Deux is a Danish menswear brand that started with a single white T-shirt and has grown into an international community of creators and athletes. The brand sells clothing including shirts, pants, jackets, polo shirts, hoodies, sweatshirts, shorts, accessories, and shoes.

01 · Traffic

How much traffic Les Deux gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Les Deux drew an estimated 67.5k visits in September 2026, up 58% on the month before and up 41% over three months.

  • Worldwide#131,483of 4.5m sites · Top 5%
  • In Denmark#677of 21.4k sites · Top 5%
  • Clothing, worldwide#12,725of 459,295 brands · Top 5%
  • Clothing, Denmark#118of 1,522 brands · Top 10%
Monthly visitssource Sept 2026

67.5k

estimated visits in September

1 mo ▲ +58.4%4 mo ▲ +41.3%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about Les Deux.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Les Deux holds 4.8 out of 5 on Trustpilot over 5,766 reviews, 502 of them in the last twelve months: 90% of customers give five stars and 2% one star. That volume places Les Deux in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 5%.

Trustpilotclaimed page · read 21 Oct 2026
4.8TrustScore · 5,766 reviews · 502 in 12 months
Top 5% review volumeTop 5% rating quality
5 ★90%
4 ★5%
3 ★1%
2 ★1%
1 ★2%

Clothing Store Men's Clothing Store Shoe Store Winterwear Store Headwear Store T-Shirt Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Les Deux sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Gravity by Benchr has not read Les Deux's catalogue yet.

ProductsData not available

Data not available

Catalogue mixData not available

Data not available

Share of the catalogue by product family.

Activity mixdominant: Clothing
Clothing95%
Apparel & Accessories1%
Shoes0%

The dominant category places Les Deux in its comparison group.

Prices and ratingsstore data
Average rating
Data not available
Rated products
Data not available
In stock
Data not available
Upper price quartile
Data not available
Currency
Data not available

05 · Influencers

Who talks about Les Deux.

The creators who tag @lesdeux on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @lesdeux on Instagram, led by rddw (51.6k followers, 0.1% engagement).

Influencersaccounts tagging @lesdeux · Instagram
AccountProfileFollowersEngagementTagsRelationship
rrddw@rddw · 🇳🇱 NLTravel tourism exploration Creator51.6k0.1%4Tagged @lesdeux
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Les Deux competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Les Deux among Clothing brands in Denmark. The closest is momoni.it, then Aura Loja, Assepoester Trouwjurken, RIBBONBIT, hollywooddream.pl, okamotogroup.com.

CompetitorsClothing · Denmark · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
momoni.itmomoni.it
Aura Lojaauraloja.com.br
Assepoester Trouwjurkenassepoester.com
RIBBONBITribbonbit.com
hollywooddream.plhollywooddream.pl
okamotogroup.comokamotogroup.com
Competitors Gravity finds for Les Deux. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Les Deux with momoni.it

07 · Company

The company behind Les Deux.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Les Deux is a company based in Denmark, founded in 2011 according to LinkedIn, on a domain registered in December 2009. It employs about 218 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇩🇰 Denmark
Founded
2011, per LinkedIn
Domain registered
4 Dec 2009
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
218 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
lesdeux.dk · Shopify
Catalogue
Data not available
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Les Deux

What people ask Google about Les Deux.

10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Les Deux a legit company?

According to Gravity by Benchr, Les Deux is a brand based in Denmark: its website has existed since December 2009, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 218 people on LinkedIn, it has 164,815 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

Les Deux reviews: is it worth it?

Customers rate Les Deux 4.8 out of 5 on Trustpilot over 5,766 reviews, 502 of them in the last twelve months: 90% give five stars, 2% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is Les Deux known for?

Les Deux is a Danish menswear brand that started with a single white T-shirt and has grown into an international community of creators and athletes. The brand sells clothing including shirts, pants, jackets, polo shirts, hoodies, sweatshirts, shorts, accessories, and shoes. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.

Is there a Les Deux discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Les Deux advertises on Facebook and Instagram and on Google, where its offers often run. Check lesdeux.dk for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy Les Deux?

Les Deux sells on its own website, lesdeux.dk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who is behind Les Deux?

Gravity by Benchr records a company based in Denmark, founded in 2011 according to LinkedIn, on a domain registered in 2009, with 218 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Les Deux doing well?

Yes. Gravity by Benchr estimates about 67,500 visits to lesdeux.dk in September 2026, up 58% in a month and up 41% over three months. Les Deux ranks #118 of 1,522 Clothing brands in Denmark in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Les Deux use?

Gravity by Benchr identifies lesdeux.dk as a Shopify store (standard plan, not Shopify Plus). The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since June 2023. Source: Gravity by Benchr platform and advertising records, November 2026.

What is Les Deux's ad budget?

Gravity by Benchr does not publish a spend figure for Les Deux on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Clothing brands in Denmark?

Among Clothing brands in Denmark in the Gravity by Benchr index, Les Deux ranks #118 of 1,522 by estimated traffic. Its closest competitors on the same market are momoni.it, Aura Loja, Assepoester Trouwjurken, RIBBONBIT and hollywooddream.pl. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Les Deux.