Brand page · Personal Care · Germany
Lethal Cosmetics: 203K visits a month, 27 active Meta ads, Gravity score 655.
Lethal Cosmetics — Lethal Cosmetics is an independent, Berlin-based makeup brand that sells high-performance, customizable beauty products including eyeshadows, lip products, and accessories. In September 2026 lethalcosmetics.com drew an estimated 203K visits, up 1% on the month before. It ranks #402 of 33,626 Personal Care brands in Germany and holds a 3.6 Trustpilot rating over 96 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 65 peers: Personal Care brands in Germany with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Lethal Cosmetics is an independent, Berlin-based makeup brand that sells high-performance, customizable beauty products including eyeshadows, lip products, and accessories.
01 · Traffic
How much traffic Lethal Cosmetics gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Lethal Cosmetics drew an estimated 203K visits in September 2026, up 1% on the month before and up 20% over three months.
- Worldwide#51,882of 4.5M sites · Top 5%
- In United States#16,998of 1.2M sites · Top 5%
- Personal Care, worldwide#2,358of 215,119 brands · Top 5%
- Personal Care, United States#402of 33,626 brands · Top 5%
203K
estimated visits in September
1 mo ▲ +0.6%4 mo ▲ +20.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Lethal Cosmetics.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Lethal Cosmetics holds 3.6 out of 5 on Trustpilot over 96 reviews, 68 of them in the last twelve months: 50% of customers give five stars and 35% one star. That volume places Lethal Cosmetics in the top 30 % of the 270,321 Trustpilot pages in the Gravity index.
Cosmetics Store Beauty Supply Store Beauty Product Supplier Cosmetics Industry Cosmetic Products Manufacturer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Lethal Cosmetics sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Lethal Cosmetics sells on Shopify, 82% of its catalogue in stock. The best seller is Dexter Palette, at €54.00, followed by Appa Makeup Bag and Synth.
#1Dexter PaletteLethal Cosmetics€54.00In stock
#2Appa Makeup BagLethal Cosmetics€25.00In stock
#3SynthLethal Cosmetics€7.50In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Lethal Cosmetics in its comparison group.
- Average rating
- 4.67 / 5
- Rated products
- 91% of the catalogue
- In stock
- 82%
- Upper price quartile
- US$19.04
- Currency
- EUR
04 · Ads
What Lethal Cosmetics is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Lethal Cosmetics runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since August 2025 (image, text, video).
115 Blush BrushLETHAL COSMETICS5 Oct 2026image
Shop the QuadsLETHAL COSMETICS5 Oct 2026image
Treasure Map Makeup Brush SetLETHAL COSMETICS2 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Lethal Cosmetics GmbH & Co. KGverified
Text ad20 Oct 2026Lethal Cosmetics GmbH & Co. KGverified
Text ad20 Oct 2026Lethal Cosmetics GmbH & Co. KGverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Lethal Cosmetics.
The creators who tag @lethalcosmetics on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @lethalcosmetics on Instagram, led by Jacqueline Mucha⭐️ (72.8K followers, 2.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJacqueline Mucha⭐️@makeupbyjacka · 🇩🇪 DE | Beauty cosmetics skincare Creator | 72.8K | 2.1% | 10 | Tagged @lethalcosmetics |
06 · Competitors according to Gravity
Who Lethal Cosmetics competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Lethal Cosmetics among Personal Care brands in Germany. The closest is Blend Bunny Cosmetics, then Morphe, LUNASOL（ルナソル）, Resigameskin, KALEIDOS, Glisten Cosmetics.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Blend Bunny Cosmeticsblendbunnycosmetics.com | |||||||
| Morpheuk.morphe.com | |||||||
| LUNASOL（ルナソル）lunasol-official.com | |||||||
| Resigameskinresigameskin.com | |||||||
| KALEIDOSkaleidos.com | |||||||
| Glisten Cosmeticsglistencosmetics.com |
07 · Company
The company behind Lethal Cosmetics.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Lethal Cosmetics is a company based in Berlin, Germany, founded in 2016 according to LinkedIn, on a domain registered in March 2015. It employs about 14 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇪 Germany · Berlin
- Founded
- 2016, per LinkedIn
- Domain registered
- 29 Mar 2015
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 14 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- lethalcosmetics.com · Shopify · EUR
- Catalogue
- 109 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Lethal Cosmetics
What people ask Google about Lethal Cosmetics.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Lethal Cosmetics legit?
According to Gravity by Benchr, Lethal Cosmetics is a brand based in Berlin, Germany: its website has existed since March 2015, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 14 people on LinkedIn, it has 327,071 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Lethal Cosmetics reviews
Customers rate Lethal Cosmetics 3.6 out of 5 on Trustpilot over 96 reviews, 68 of them in the last twelve months: 50% give five stars, 35% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Lethal Cosmetics known for?
Lethal Cosmetics is an independent, Berlin-based makeup brand that sells high-performance, customizable beauty products including eyeshadows, lip products, and accessories. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 98% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Lethal Cosmetics expensive?
Lethal Cosmetics' best seller, Dexter Palette, sells €54.00 on lethalcosmetics.com. 82% of the catalogue is in stock. Gravity does not track prices daily: check lethalcosmetics.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Lethal Cosmetics have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Lethal Cosmetics advertises on Facebook and Instagram and on Google, where its offers often run. Check lethalcosmetics.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Lethal Cosmetics?
Lethal Cosmetics sells on its own website, lethalcosmetics.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Lethal Cosmetics?
Gravity by Benchr records a company based in Berlin, Germany, founded in 2016 according to LinkedIn, on a domain registered in 2015, with 14 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Lethal Cosmetics growing?
Yes. Gravity by Benchr estimates about 202,600 visits to lethalcosmetics.com in September 2026, up 1% in a month and up 20% over three months. Lethal Cosmetics ranks #402 of 33,626 Personal Care brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Lethal Cosmetics use?
Gravity by Benchr identifies lethalcosmetics.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Lethal Cosmetics' ad budget?
Gravity by Benchr does not publish a spend figure for Lethal Cosmetics on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Germany?
Among Personal Care brands in Germany in the Gravity by Benchr index, Lethal Cosmetics ranks #402 of 33,626 by estimated traffic. Its closest competitors on the same market are Blend Bunny Cosmetics, Morphe, LUNASOL（ルナソル）, Resigameskin, KALEIDOS. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Lethal Cosmetics.