Brand page · Personal Care · India
Curl Up: 35.6k visits a month, 98 active Meta ads, Gravity score 512.
Curl Up — Letscurlup is a hair care brand that creates products specifically for Indian curly, wavy and coily hair types, focusing on hydration, definition and frizz control. In September 2026 letscurlup.com drew an estimated 35.6k visits, down 26% on the month before. It ranks #544 of 2,859 Personal Care brands in India.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 389 peers: Personal Care brands in India with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Letscurlup is a hair care brand that creates products specifically for Indian curly, wavy and coily hair types, focusing on hydration, definition and frizz control.
01 · Traffic
How much traffic Curl Up gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Curl Up drew an estimated 35.6k visits in September 2026, down 26% on the month before and down 22% over three months.
- Worldwide#227,348of 4.5m sites · Top 10%
- In India#10,711of 164k sites · Top 10%
- Personal Care, worldwide#11,574of 215,119 brands · Top 10%
- Personal Care, India#544of 2,859 brands · Top 20%
35.6k
estimated visits in September
1 mo ▼ −26.1%4 mo ▼ −22.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Curl Up.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Curl Up holds 3.7 out of 5 on Trustpilot over 1 review: 100% of customers give five stars and 0% one star.
Hair Product Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Curl Up sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Curl Up sells on Shopify, 100% of its catalogue in stock. The best seller is Curl Defining Cream, at ₹607.00, followed by Curl up Curl Care Bundle and Curl up Ultra Defining Bundle (Combo of 4).
#1Curl Defining CreamCurl Up₹607.00In stock
#2Curl up Curl Care BundleCurl Up₹685.00–₹1,490.00In stock
#3Curl up Ultra Defining Bundle (Combo of 4)Curl Up₹841.00–₹1,890.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Curl Up in its comparison group.
- Average rating
- 4.92 / 5
- Rated products
- 93% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$6.59
- Currency
- INR
04 · Ads
What Curl Up is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Curl Up runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since March 2024 (image, text, video).
🎉 Curl Festive Sale Ends TodayLetscurlupdotcom7 Oct 2026image
✨ Celebrate Your Curls & Save Big!- Sale Ends TodayLetscurlupdotcom7 Oct 2026video
🎉 Curl Festive Sale Ends TodayLetscurlupdotcom7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Nourish Republicverified
Image ad20 Oct 2026Nourish Republicverified
Text ad20 Oct 2026Nourish Republicverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Curl Up.
The creators who tag @letscurlupdotcom on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Curl Up competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Curl Up among Personal Care brands in India. The closest is tresemme.in, then Dasher, Ayushoveda, Care Damn, Tugain Essentials, Hairvel.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| tresemme.intresemme.in | |||||||
| Dasherdasher.co.in | |||||||
| Ayushovedaayushoveda.com | |||||||
| Care Damncaredamn.com | |||||||
| Tugain Essentialstugain.in | |||||||
| Hairvelhairvel.in |
07 · Company
The company behind Curl Up.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Curl Up is a company based in Bangalore, India, on a domain registered in March 2019. It employs about 20 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇮🇳 India · Bangalore
- Founded
- Data not available
- Domain registered
- 11 Mar 2019
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 20 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- letscurlup.com · Shopify · INR
- Catalogue
- 22 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Curl Up
What people ask Google about Curl Up.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Curl Up legit or a scam?
According to Gravity by Benchr, Curl Up is a brand based in Bangalore, India: its website has existed since March 2019, it sells on a Shopify store, it employs 20 people on LinkedIn, it has 95,487 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Curl Up sell?
Letscurlup is a hair care brand that creates products specifically for Indian curly, wavy and coily hair types, focusing on hydration, definition and frizz control. Gravity by Benchr classifies it under Personal Care, with Hair Care making up 100% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Curl Up expensive?
Curl Up's best seller, Curl Defining Cream, sells ₹607.00 on letscurlup.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check letscurlup.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Curl Up have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Curl Up advertises on Facebook and Instagram and on Google, where its offers often run. Check letscurlup.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Curl Up?
Curl Up sells on its own website, letscurlup.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Curl Up?
Gravity by Benchr records a company based in Bangalore, India, whose domain was registered in 2019, with 20 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Curl Up growing?
Not at the moment. Gravity by Benchr estimates about 35,600 visits to letscurlup.com in September 2026, down 26% in a month and down 22% over three months. Curl Up ranks #544 of 2,859 Personal Care brands in India in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Curl Up use?
Gravity by Benchr identifies letscurlup.com as a Shopify store (standard plan, not Shopify Plus), selling in INR. It advertises through Meta and on Google since March 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Curl Up spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Curl Up on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in India?
Among Personal Care brands in India in the Gravity by Benchr index, Curl Up ranks #544 of 2,859 by estimated traffic. Its closest competitors on the same market are tresemme.in, Dasher, Ayushoveda, Care Damn and Tugain Essentials. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Curl Up.