Brand page · Handbags, Wallets & Cases · India
Custo: 95.7k visits a month, 340 active Meta ads, Gravity score 625.
Custo — Custo is a D2C brand that sells personalized travel and lifestyle accessories including vegan leather passport covers, family passport holders and CustoTag item trackers for iPhone and Android. In September 2026 letscusto.com drew an estimated 95.7k visits, down 6% on the month before. It ranks #36 of 475 Handbags, Wallets & Cases brands in India.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 64 peers: Handbags, Wallets & Cases brands in India with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Custo is a D2C brand that sells personalized travel and lifestyle accessories including vegan leather passport covers, family passport holders and CustoTag item trackers for iPhone and Android.
01 · Traffic
How much traffic Custo gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Custo drew an estimated 95.7k visits in September 2026, down 6% on the month before and up 25% over three months.
- Worldwide#97,290of 4.5m sites · Top 5%
- In India#4,755of 164k sites · Top 5%
- Handbags, Wallets & Cases, worldwide#591of 28,870 brands · Top 5%
- Handbags, Wallets & Cases, India#36of 475 brands · Top 10%
95.7k
estimated visits in September
1 mo ▼ −5.8%4 mo ▲ +25.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Custo.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Custo holds 3.2 out of 5 on Trustpilot over 1 review: 0% of customers give five stars and 100% one star.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Custo sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Custo sells on Shopify, 84% of its catalogue in stock. The best seller is Keychain, at ₹199.00, followed by Family Passport Holder and Passport Cover - Pack of 2.
#1KeychainCusto₹199.00In stock
#2Family Passport HolderCusto₹999.00–₹1,099.00In stock
#3Passport Cover - Pack of 2Custo₹999.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Custo in its comparison group.
- Average rating
- Data not available
- Rated products
- 0% of the catalogue
- In stock
- 84%
- Upper price quartile
- US$23.88
- Currency
- INR
04 · Ads
What Custo is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Custo runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since August 2024 (image, text, video).
Track your essentials easilyCusto6 Oct 2026video
Comment " custo " to get the product link in your DM #custotagCusto6 Oct 2026video
CustoTag | Never lose your stuff againCusto6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026WALR Brothers LLPverified
Image ad20 Oct 2026WALR Brothers LLPverified
Text ad20 Oct 2026WALR Brothers LLPverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Custo.
The creators who tag @letscusto on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Custo competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Custo among Handbags, Wallets & Cases brands in India. The closest is The Black Box Co., then Kalankit, TPC Gifts, Hammonds Flycatcher, Walletkart, The Postbox.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| The Black Box Co.theblackboxco.com | |||||||
| Kalankitkalankit.com | |||||||
| TPC Giftstpcgifts.com | |||||||
| Hammonds Flycatcherhammondsflycatcher.com | |||||||
| Walletkartwalletkart.in | |||||||
| The Postboxthepostbox.in |
07 · Company
The company behind Custo.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Custo is a company based in Indore, India, founded in 2021 according to LinkedIn, on a domain registered in September 2022. It employs about 71 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇮🇳 India · Indore
- Founded
- 2021, per LinkedIn
- Domain registered
- 10 Sept 2022
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 71 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- letscusto.com · Shopify · INR
- Catalogue
- 14 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Custo
What people ask Google about Custo.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Custo legit?
According to Gravity by Benchr, Custo is a brand based in Indore, India: its website has existed since September 2022, it sells on a Shopify store, it employs 71 people on LinkedIn, it has 41,408 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Custo sell?
Custo is a D2C brand that sells personalized travel and lifestyle accessories including vegan leather passport covers, family passport holders and CustoTag item trackers for iPhone and Android. Gravity by Benchr classifies it under Handbags, Wallets & Cases, with Wallets & Money Clips making up 22% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Custo prices: how much is it?
Custo's best seller, Keychain, sells ₹199.00 on letscusto.com. 84% of the catalogue is in stock. Gravity does not track prices daily: check letscusto.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Custo promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Custo advertises on Facebook and Instagram and on Google, where its offers often run. Check letscusto.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Custo?
Custo sells on its own website, letscusto.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Custo?
Gravity by Benchr records a company based in Indore, India, founded in 2021 according to LinkedIn, on a domain registered in 2022, with 71 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Custo growing?
Yes. Gravity by Benchr estimates about 95,700 visits to letscusto.com in September 2026, down 6% in a month and up 25% over three months. Custo ranks #36 of 475 Handbags, Wallets & Cases brands in India in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Custo use?
Gravity by Benchr identifies letscusto.com as a Shopify store (standard plan, not Shopify Plus), selling in INR. It advertises through Meta and on Google since August 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Custo's ad budget?
Gravity by Benchr does not publish a spend figure for Custo on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Handbags, Wallets & Cases brands in India?
Among Handbags, Wallets & Cases brands in India in the Gravity by Benchr index, Custo ranks #36 of 475 by estimated traffic. Its closest competitors on the same market are The Black Box Co., Kalankit, TPC Gifts, Hammonds Flycatcher and Walletkart. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Custo.