Brand page · Optics
leupold.com: 348K visits a month, 75 active Meta ads.
leupold.com — Leupold is a company that manufactures world-class optics including riflescopes, binoculars, spotting scopes, and red dots for hunting, tactical, and competition use. In September 2026 leupold.com drew an estimated 348K visits, down 8% on the month before. It ranks #3 of 284 Optics brands.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Leupold is a company that manufactures world-class optics including riflescopes, binoculars, spotting scopes, and red dots for hunting, tactical, and competition use.
01 · Traffic
How much traffic leupold.com gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
leupold.com drew an estimated 348K visits in September 2026, down 8% on the month before and up 21% over three months.
- Worldwide#33,290of 4.5M sites · Top 1%
- In United States#10,812of 1.2M sites · Top 1%
- Optics, worldwide#4of 1,607 brands · Top 1%
- Optics, United States#3of 284 brands · Top 5%
348K
estimated visits in September
1 mo ▼ −7.6%4 mo ▲ +20.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about leupold.com.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
leupold.com holds 2.5 out of 5 on Trustpilot over 5 reviews, 3 of them in the last twelve months: 0% of customers give five stars and 80% one star.
Binoculars Store Glasses Store Photo Shop Eye Care Center
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What leupold.com sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read leupold.com's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places leupold.com in its comparison group.
- Average rating
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- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What leupold.com is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
leupold.com runs Meta ads on Facebook, Instagram, and has advertised on Google since October 2025 (video).
BX-6 Range HDLeupold Optics6 Oct 2026image
BX-6 Range HDLeupold Optics6 Oct 2026image
WATCH DAYS LIKE THESELeupold Optics6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about leupold.com.
The creators who tag @leupoldoptics on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @leupoldoptics on Instagram, led by Wingmen by Eastmans' (10.8K followers, 0.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| WWingmen by Eastmans'@wingmen_usa · 🇺🇸 US | Pets nature Creator | 10.8K | 0.6% | 21 | Tagged @leupoldoptics |
06 · Competitors according to Gravity
Who leupold.com competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for leupold.com among Optics brands. The closest is Vortex Optics, then SWAROVSKI OPTIK, Optics Trade, opticswarehouse.co.uk, OpticsPlanet, Arken Optics USA.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Vortex Opticsvortexoptics.com | |||||||
| SWAROVSKI OPTIKswarovskioptik.com | |||||||
| Optics Tradeoptics-trade.eu | |||||||
| opticswarehouse.co.ukopticswarehouse.co.uk | |||||||
| OpticsPlanetopticsplanet.com | |||||||
| Arken Optics USAarkenopticsusa.com |
07 · Company
The company behind leupold.com.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
leupold.com is an e-commerce brand, on a domain registered in January 1997.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
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- Legal form
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- Entity country
- Data not available
- Founded
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- Domain registered
- 13 Jan 1997
- Share capital
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- Status
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- President
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- Activity code
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- Employees
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- Funding stage
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- Total raised
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- Investors
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- VC-backed
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- Own store
- leupold.com · Magento
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about leupold.com
What people ask Google about leupold.com.
9 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is leupold.com legit?
According to Gravity by Benchr, leupold.com is a brand: its website has existed since January 1997, it sells on a Magento store, it has 638,126 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What is leupold.com known for?
Leupold is a company that manufactures world-class optics including riflescopes, binoculars, spotting scopes, and red dots for hunting, tactical, and competition use. Gravity by Benchr classifies it under Optics. Source: Gravity by Benchr product classification.
Does leupold.com have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: leupold.com advertises on Facebook and Instagram and on Google, where its offers often run. Check leupold.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy leupold.com?
leupold.com sells on its own website, leupold.com, a Magento store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns leupold.com?
Gravity by Benchr records a company, whose domain was registered in 1997. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is leupold.com growing?
Yes. Gravity by Benchr estimates about 347,700 visits to leupold.com in September 2026, down 8% in a month and up 21% over three months. leupold.com ranks #3 of 284 Optics brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does leupold.com use?
Gravity by Benchr identifies leupold.com as a Magento store. It advertises through Meta and on Google since October 2025. Source: Gravity by Benchr platform and advertising records.
What is leupold.com's ad budget?
Gravity by Benchr does not publish a spend figure for leupold.com on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Optics brands?
Among Optics brands in the Gravity by Benchr index, leupold.com ranks #3 of 284 by estimated traffic. Its closest competitors on the same market are Vortex Optics, SWAROVSKI OPTIK, Optics Trade, opticswarehouse.co.uk, OpticsPlanet. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with leupold.com.