Brand page · Optics · United States
Vortex Optics: 765K visits a month, 20 active Meta ads, Gravity score 654.
Vortex Optics — Vortex Optics is an American manufacturer of sport optics that produces rifle scopes, prism scopes, binoculars, spotting scopes, range finders, and other optical accessories. In September 2026 vortexoptics.com drew an estimated 765K visits, up 1% on the month before. It ranks #2 of 284 Optics brands in United States and holds a 4.5 Trustpilot rating over 77 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 10 peers: Optics brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Vortex Optics is an American manufacturer of sport optics that produces rifle scopes, prism scopes, binoculars, spotting scopes, range finders, and other optical accessories.
01 · Traffic
How much traffic Vortex Optics gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Vortex Optics drew an estimated 765K visits in September 2026, up 1% on the month before and up 9% over three months.
- Worldwide#17,816of 4.5M sites · Top 1%
- In United States#5,871of 1.2M sites · Top 1%
- Optics, worldwide#2of 1,607 brands · Top 1%
- Optics, United States#2of 284 brands · Top 1%
765K
estimated visits in September
1 mo ▲ +1.3%4 mo ▲ +8.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Vortex Optics.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Vortex Optics holds 4.5 out of 5 on Trustpilot over 77 reviews, 27 of them in the last twelve months: 94% of customers give five stars and 4% one star. That volume places Vortex Optics in the top 40 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %.
Binoculars Store Telescope Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Vortex Optics sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Vortex Optics's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Vortex Optics in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
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- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Vortex Optics is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Vortex Optics runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since March 2024 (video).
Vortex OpticsVortex Optics2 Oct 2026image
Wear Your Obsession ProudlyVortex Optics25 Sept 2026image
Blaze Looks Good on YouVortex Optics18 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about Vortex Optics.
The creators who tag @vortexoptics on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @vortexoptics on Instagram, led by Travis Smith (13.7K followers, 3.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| TTravis Smith@wicked_wingz · 🇺🇸 US | Photography visual arts Creator | 13.7K | 3.2% | 14 | Tagged @vortexoptics |
06 · Competitors according to Gravity
Who Vortex Optics competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Vortex Optics among Optics brands in United States. The closest is opticswarehouse.co.uk, then leupold.com, Optics Trade, SWAROVSKI OPTIK, tacticalscope.co.uk, optique-pro.fr.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| opticswarehouse.co.ukopticswarehouse.co.uk | |||||||
| leupold.comleupold.com | |||||||
| Optics Tradeoptics-trade.eu | |||||||
| SWAROVSKI OPTIKswarovskioptik.com | |||||||
| tacticalscope.co.uktacticalscope.co.uk | |||||||
| optique-pro.froptique-pro.fr |
07 · Company
The company behind Vortex Optics.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Vortex Optics is a company based in United States, founded in 1986 according to LinkedIn, on a domain registered in July 2003. It employs about 293 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
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- Entity country
- 🇺🇸 United States
- Founded
- 1986, per LinkedIn
- Domain registered
- 22 Jul 2003
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 293 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- vortexoptics.com · Magento
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Vortex Optics
What people ask Google about Vortex Optics.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Vortex Optics legit?
According to Gravity by Benchr, Vortex Optics is a brand based in United States: its website has existed since July 2003, it sells on a Magento store, it employs 293 people on LinkedIn, it has 1,056,312 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Vortex Optics?
Customers rate Vortex Optics 4.5 out of 5 on Trustpilot over 77 reviews, 27 of them in the last twelve months: 94% give five stars, 4% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Vortex Optics?
Vortex Optics is an American manufacturer of sport optics that produces rifle scopes, prism scopes, binoculars, spotting scopes, range finders, and other optical accessories. Gravity by Benchr classifies it under Optics. Source: Gravity by Benchr product classification.
Vortex Optics promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Vortex Optics advertises on Facebook and Instagram and on Google, where its offers often run. Check vortexoptics.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Vortex Optics?
Vortex Optics sells on its own website, vortexoptics.com, a Magento store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Vortex Optics?
Gravity by Benchr records a company based in United States, founded in 1986 according to LinkedIn, on a domain registered in 2003, with 293 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Vortex Optics growing?
Yes. Gravity by Benchr estimates about 764,700 visits to vortexoptics.com in September 2026, up 1% in a month and up 9% over three months. Vortex Optics ranks #2 of 284 Optics brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Vortex Optics use?
Gravity by Benchr identifies vortexoptics.com as a Magento store. It advertises through Meta and on Google since March 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Vortex Optics' ad budget?
Gravity by Benchr does not publish a spend figure for Vortex Optics on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Optics brands in United States?
Among Optics brands in United States in the Gravity by Benchr index, Vortex Optics ranks #2 of 284 by estimated traffic. Its closest competitors on the same market are opticswarehouse.co.uk, leupold.com, Optics Trade, SWAROVSKI OPTIK, tacticalscope.co.uk. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Vortex Optics.