Brand page · Food Items
Lidl: 248K visits a month, 9 active Meta ads.
Lidl — Lidl Northern Ireland is a supermarket chain that offers high-quality fresh food groceries at low prices, operating across Northern Ireland and Ireland with over 5,000 colleagues across 190 sites. In September 2026 lidl-ni.co.uk drew an estimated 248K visits, down 22% on the month before. It ranks #44 of 5,144 Food Items brands.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Lidl Northern Ireland is a supermarket chain that offers high-quality fresh food groceries at low prices, operating across Northern Ireland and Ireland with over 5,000 colleagues across 190 sites.
01 · Traffic
How much traffic Lidl gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Lidl drew an estimated 248K visits in September 2026, down 22% on the month before and down 28% over three months.
- Worldwide#43,824of 4.5M sites · Top 1%
- In United Kingdom#2,220of 192K sites · Top 5%
- Food Items, worldwide#1,010of 260,714 brands · Top 1%
- Food Items, United Kingdom#44of 5,144 brands · Top 1%
248K
estimated visits in September
1 mo ▼ −22.0%4 mo ▼ −27.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Lidl.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Lidl holds 3.2 out of 5 on Trustpilot over 1 review, 1 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Grocery Delivery Service Gourmet Grocery Store Grocery Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Lidl sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Lidl's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Lidl in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Lidl is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Lidl runs Meta ads on Facebook, Instagram, and has advertised on Google since May 2026 (image).
Full shop without the full priceLidl Northern Ireland7 Oct 2026image
The best checkout surprise? Realising your items are free! 🛒✨ Turn your Lidl Points into freshly baked treats or everyday essentials rightLidl Northern Ireland5 Oct 2026video
Upgrade your kitchen with the Silvercrest Premium Copper Range for high-performance cooking at an unbeatable price!🍳 Get 20% off any pot orLidl Northern Ireland4 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about Lidl.
The creators who tag @lidlni on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @lidlni on Instagram, led by SlimWithAoife ✨ (27.2K followers, 7.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSlimWithAoife ✨@slimwithaoife · 🇬🇧 GB | Food cooking nutrition Creator | 27.2K | 7.0% | 2 | Tagged @lidlni |
06 · Competitors according to Gravity
Who Lidl competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Lidl among Food Items brands. The closest is Lidl, then Lidl, Lidl, ALDI, itesco.cz, A101.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Lidllidl.ie | |||||||
| Lidllidl-hellas.gr | |||||||
| Lidllidl.com.mt | |||||||
| ALDIaldi.hu | |||||||
| itesco.czitesco.cz | |||||||
| A101a101.com.tr |
07 · Company
The company behind Lidl.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Lidl is an e-commerce brand, founded in 1999 according to LinkedIn, on a domain registered in June 2011. It employs about 283 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- 1999, per LinkedIn
- Domain registered
- 9 Jun 2011
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 283 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- lidl-ni.co.uk
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Lidl
What people ask Google about Lidl.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Lidl legit?
According to Gravity by Benchr, Lidl is a brand: its website has existed since June 2011, it employs 283 people on LinkedIn, it has 26,034 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What does Lidl sell?
Lidl Northern Ireland is a supermarket chain that offers high-quality fresh food groceries at low prices, operating across Northern Ireland and Ireland with over 5,000 colleagues across 190 sites. Gravity by Benchr classifies it under Food Items. Source: Gravity by Benchr product classification.
Lidl promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Lidl advertises on Facebook and Instagram and on Google, where its offers often run. Check lidl-ni.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Lidl?
Gravity by Benchr records a company, founded in 1999 according to LinkedIn, on a domain registered in 2011, with 283 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Lidl doing well?
Not at the moment. Gravity by Benchr estimates about 247,600 visits to lidl-ni.co.uk in September 2026, down 22% in a month and down 28% over three months. Lidl ranks #44 of 5,144 Food Items brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Lidl spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Lidl on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Food Items brands?
Among Food Items brands in the Gravity by Benchr index, Lidl ranks #44 of 5,144 by estimated traffic. Its closest competitors on the same market are Lidl, Lidl, Lidl, ALDI, itesco.cz. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Lidl.