Brand page · Food Items · Ireland
Lidl: 1.6m visits a month, 17 active Meta ads.
Lidl — Lidl Ireland is a grocery supermarket chain that offers high-quality fresh food groceries at competitive prices, operating 236 stores across Ireland and Northern Ireland with over 7,900 colleagues. In September 2026 lidl.ie drew an estimated 1.6m visits, up 4% on the month before. It ranks #1 of 321 Food Items brands in Ireland and holds a 1.6 Trustpilot rating over 452 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026
About the store
Lidl Ireland is a grocery supermarket chain that offers high-quality fresh food groceries at competitive prices, operating 236 stores across Ireland and Northern Ireland with over 7,900 colleagues.
01 · Traffic
How much traffic Lidl gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Lidl drew an estimated 1.6m visits in September 2026, up 4% on the month before and down 5% over three months.
- Worldwide#10,068of 4.5m sites · Top 1%
- In Ireland#23of 14.2k sites · Top 1%
- Food Items, worldwide#236of 260,714 brands · Top 1%
- Food Items, Ireland#1of 321 brands · Top 1%
1.6m
estimated visits in September
1 mo ▲ +4.4%4 mo ▼ −5.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Lidl.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Lidl holds 1.6 out of 5 on Trustpilot over 452 reviews, 104 of them in the last twelve months: 12% of customers give five stars and 77% one star. That volume places Lidl in the top 20% of the 270,321 Trustpilot pages in the Gravity index.
Supermarket Grocery Delivery Service Grocery Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Lidl sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Lidl's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Lidl in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Lidl is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Lidl runs Meta ads on Facebook, Instagram, and has advertised on Google since July 2026 (image).
Tralee, we’ve had a glow-up! ✨ Visit our newly refreshed store for a brand-new look and an even better shopping experience! 🛒🛍️ 📍 Same lLidl Ireland12 Oct 2026image
Read the Weekly Leaflet Online!🛒Lidl Ireland10 Oct 2026image
Lidl IrelandLidl Ireland9 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about Lidl.
The creators who tag @lidlireland on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @lidlireland on Instagram, led by Her Sport (144k followers, 2.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| HHer Sport@hersport.ie · 🇮🇪 IE | Pro sports athletes Creator | 144k | 2.8% | 10 | Tagged @lidlireland |
06 · Competitors according to Gravity
Who Lidl competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Lidl among Food Items brands in Ireland. The closest is Lidl, then Lidl, Lidl, ALDI Nederland, ALDI Nord, aldi-sued.de.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Lidllidl-ni.co.uk | |||||||
| Lidllidl.com.mt | |||||||
| Lidllidl-hellas.gr | |||||||
| ALDI Nederlandaldi.nl | |||||||
| ALDI Nordaldi-nord.de | |||||||
| aldi-sued.dealdi-sued.de |
07 · Company
The company behind Lidl.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Lidl is a company based in Ireland. It employs about 2,735 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇮🇪 Ireland
- Founded
- Data not available
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 2,735 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- lidl.ie
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Lidl
What people ask Google about Lidl.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Lidl legit?
According to Gravity by Benchr, Lidl is a brand based in Ireland: it employs 2,735 people on LinkedIn, it has 214,295 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Lidl reviews
Customers rate Lidl 1.6 out of 5 on Trustpilot over 452 reviews, 104 of them in the last twelve months: 12% give five stars, 77% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Lidl known for?
Lidl Ireland is a grocery supermarket chain that offers high-quality fresh food groceries at competitive prices, operating 236 stores across Ireland and Northern Ireland with over 7,900 colleagues. Gravity by Benchr classifies it under Food Items. Source: Gravity by Benchr product classification.
Is there a Lidl discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Lidl advertises on Facebook and Instagram and on Google, where its offers often run. Check lidl.ie for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Lidl?
Gravity by Benchr records a company based in Ireland, with 2,735 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Lidl growing?
Not at the moment. Gravity by Benchr estimates about 1,579,800 visits to lidl.ie in September 2026, up 4% in a month and down 5% over three months. Lidl ranks #1 of 321 Food Items brands in Ireland in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Lidl spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Lidl on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Food Items brands in Ireland?
Among Food Items brands in Ireland in the Gravity by Benchr index, Lidl ranks #1 of 321 by estimated traffic. Its closest competitors on the same market are Lidl, Lidl, Lidl, ALDI Nederland and ALDI Nord. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Lidl.