Brand page · Furniture · Australia
Lifely: 279k visits a month, 1,133 active Meta ads.
Lifely — Lifely is a furniture retailer that sells stylish home furniture including beds, sofas, dining sets, and other home furnishings. They offer affordable luxury comfort with products made for real living. In September 2026 lifely.com.au drew an estimated 279k visits, down 10% on the month before. It ranks #16 of 1,425 Furniture brands in Australia and holds a 3.8 Trustpilot rating over 493 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
Lifely is a furniture retailer that sells stylish home furniture including beds, sofas, dining sets, and other home furnishings. They offer affordable luxury comfort with products made for real living.
01 · Traffic
How much traffic Lifely gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Lifely drew an estimated 279k visits in September 2026, down 10% on the month before and down 5% over three months.
- Worldwide#39,770of 4.5m sites · Top 1%
- In Australia#805of 105k sites · Top 1%
- Furniture, worldwide#410of 67,871 brands · Top 1%
- Furniture, Australia#16of 1,425 brands · Top 5%
279k
estimated visits in September
1 mo ▼ −10.4%4 mo ▼ −4.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Lifely.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Lifely holds 3.8 out of 5 on Trustpilot over 493 reviews, 439 of them in the last twelve months: 57% of customers give five stars and 25% one star. That volume places Lifely in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 50%.
Furniture Store Bedroom Furniture Store Living Room Furniture Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Lifely sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Lifely sells on Shopify, 99% of its catalogue in stock. The best seller is Deep Dream Medium Firm Mattress, at A$359.00–A$637.00, followed by Deep Dream Green Tea Mattress and Little Lifely Bed.
#1Deep Dream Medium Firm MattressLifelyA$359.00–A$637.00In stock
#2Deep Dream Green Tea MattressLifelyA$455.00–A$615.00In stock
#3Little Lifely BedLifelyA$637.00–A$852.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Lifely in its comparison group.
- Average rating
- 4.59 / 5
- Rated products
- 91% of the catalogue
- In stock
- 99%
- Upper price quartile
- US$1,159.08
- Currency
- AUD
04 · Ads
What Lifely is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Lifely runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since July 2022 (image, text, video).
Get comfy, for lessLifely Home7 Oct 2026image
Get comfy, for lessLifely Home7 Oct 2026image
Get comfy, for lessLifely Home7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026EFFICIENT LIVING GROUP PTY LTDverified
Text ad20 Oct 2026EFFICIENT LIVING GROUP PTY LTDverified
Text ad20 Oct 2026EFFICIENT LIVING GROUP PTY LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Lifely.
The creators who tag @lifelyhome on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @lifelyhome on Instagram, led by Allanah | home styling and lifestyle (18.8k followers, 0.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAllanah | home styling and lifestyle@allanah.jay · 🇦🇺 AU | Decoration garden diy Creator | 18.8k | 0.7% | 6 | Tagged @lifelyhome |
06 · Competitors according to Gravity
Who Lifely competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Lifely among Furniture brands in Australia. The closest is Marmota, then Grand Litier, La Tienda, time4sleep.co.uk, dormitorum, thehomeandofficestores.co.uk.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Marmotacomounamarmota.com | |||||||
| Grand Litiergrandlitier.com | |||||||
| La Tiendalatiendahome.com | |||||||
| time4sleep.co.uktime4sleep.co.uk | |||||||
| dormitorumdormitorum.es | |||||||
| thehomeandofficestores.co.ukthehomeandofficestores.co.uk |
07 · Company
The company behind Lifely.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Lifely is a company based in Laverton North, Australia. It employs about 25 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Laverton North
- Founded
- Data not available
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 25 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- lifely.com.au · Shopify · AUD
- Catalogue
- 282 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Lifely
What people ask Google about Lifely.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Lifely legit or a scam?
According to Gravity by Benchr, Lifely is a brand based in Laverton North, Australia: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 25 people on LinkedIn, it has 192,786 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Lifely reviews: is it worth it?
Customers rate Lifely 3.8 out of 5 on Trustpilot over 493 reviews, 439 of them in the last twelve months: 57% give five stars, 25% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Lifely known for?
Lifely is a furniture retailer that sells stylish home furniture including beds, sofas, dining sets, and other home furnishings. They offer affordable luxury comfort with products made for real living. Gravity by Benchr classifies it under Furniture, with Daybeds making up 53% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Lifely cost?
Lifely's best seller, Deep Dream Medium Firm Mattress, sells from A$359.00 to A$637.00 on lifely.com.au. 99% of the catalogue is in stock. Gravity does not track prices daily: check lifely.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Lifely have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Lifely advertises on Facebook and Instagram and on Google, where its offers often run. Check lifely.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Lifely?
Lifely sells on its own website, lifely.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind Lifely?
Gravity by Benchr records a company based in Laverton North, Australia, with 25 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Lifely doing well?
Not at the moment. Gravity by Benchr estimates about 279,100 visits to lifely.com.au in September 2026, down 10% in a month and down 5% over three months. Lifely ranks #16 of 1,425 Furniture brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Lifely use?
Gravity by Benchr identifies lifely.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since July 2022. Source: Gravity by Benchr platform and advertising records.
How much does Lifely spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Lifely on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Furniture brands in Australia?
Among Furniture brands in Australia in the Gravity by Benchr index, Lifely ranks #16 of 1,425 by estimated traffic. Its closest competitors on the same market are Marmota, Grand Litier, La Tienda, time4sleep.co.uk and dormitorum. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Market
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Lifely.