Brand page · Personal Care · New Zealand
Life Pharmacy: 271k visits a month, 11 active Meta ads, Gravity score 564.
Life Pharmacy — Life Pharmacy is a New Zealand pharmacy that provides health and beauty products, medicines, and pharmacy services both online and through physical stores. In September 2026 lifepharmacy.co.nz drew an estimated 271k visits, down 4% on the month before. It ranks #4 of 1,332 Personal Care brands in New Zealand and holds a 1.8 Trustpilot rating over 19 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 6 peers: Personal Care brands in New Zealand with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Life Pharmacy is a New Zealand pharmacy that provides health and beauty products, medicines, and pharmacy services both online and through physical stores.
01 · Traffic
How much traffic Life Pharmacy gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Life Pharmacy drew an estimated 271k visits in September 2026, down 4% on the month before and down 16% over three months.
- Worldwide#40,692of 4.5m sites · Top 1%
- In New Zealand#133of 26.3k sites · Top 1%
- Personal Care, worldwide#1,763of 215,119 brands · Top 1%
- Personal Care, New Zealand#4of 1,332 brands · Top 1%
271k
estimated visits in September
1 mo ▼ −3.8%4 mo ▼ −16.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Life Pharmacy.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Life Pharmacy holds 1.8 out of 5 on Trustpilot over 19 reviews, 8 of them in the last twelve months: 21% of customers give five stars and 79% one star. That volume places Life Pharmacy in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Health and Beauty Shop Pharmacy Online Pharmacy
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Life Pharmacy sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Life Pharmacy sells on Shopify, 40% of its catalogue in stock. The best seller is Billie Eilish EDP 100ml, at NZ$135.00, followed by Oxyenergy Lipo Core 16-in-1 30pk and Healgen Covid-19 4-in-1 Rapid Antigen Diagnostic Test 1ea.
#1Billie Eilish EDP 100mlLife PharmacyNZ$135.00In stock
#2Oxyenergy Lipo Core 16-in-1 30pkLife PharmacyNZ$34.99In stock
#3Healgen Covid-19 4-in-1 Rapid Antigen Diagnostic Test 1eaLife PharmacyNZ$9.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Life Pharmacy in its comparison group.
- Average rating
- 4.88 / 5
- Rated products
- 1% of the catalogue
- In stock
- 40%
- Upper price quartile
- US$37.54
- Currency
- NZD
04 · Ads
What Life Pharmacy is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Life Pharmacy runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since November 2024 (image, video).
New Arrival: Crystal Emerald by VersaceLife Pharmacy5 Oct 2026image
New Arrival: Crystal Emerald by VersaceLife Pharmacy5 Oct 2026image
Summer skin prep starts here ☀️✨ Meet two First Aid Beauty body care essentials for smoother, softer-looking skin: 🍑 KP Bump Eraser Body SLife Pharmacy4 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about Life Pharmacy.
The creators who tag @lifepharmacynz on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @lifepharmacynz on Instagram, led by CZE HAIR (10.7k followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CCZE HAIR@czehair · 🇳🇿 NZ | Beauty cosmetics skincare Creator | 10.7k | 0.1% | 2 | Tagged @lifepharmacynz |
06 · Competitors according to Gravity
Who Life Pharmacy competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Life Pharmacy among Personal Care brands in New Zealand. The closest is Bargain Chemist, then Chemist Warehouse, boots.com, Healthylife, medino.com, priceline.com.au.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Bargain Chemistbargainchemist.co.nz | |||||||
| Chemist Warehousechemistwarehouse.com | |||||||
| boots.comboots.com | |||||||
| Healthylifehealthylife.com.au | |||||||
| medino.commedino.com | |||||||
| priceline.com.aupriceline.com.au |
07 · Company
The company behind Life Pharmacy.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Life Pharmacy is a company based in Auckland, New Zealand, on a domain registered in September 1998. It is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇿 New Zealand · Auckland
- Founded
- Data not available
- Domain registered
- 27 Sept 1998
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- M and a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- lifepharmacy.co.nz · Shopify · NZD
- Catalogue
- 4,338 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Life Pharmacy
What people ask Google about Life Pharmacy.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Life Pharmacy legit?
According to Gravity by Benchr, Life Pharmacy is a brand based in Auckland, New Zealand: its website has existed since September 1998, it sells on a Shopify store, it has 19,435 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Life Pharmacy?
Customers rate Life Pharmacy 1.8 out of 5 on Trustpilot over 19 reviews, 8 of them in the last twelve months: 21% give five stars, 79% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Life Pharmacy known for?
Life Pharmacy is a New Zealand pharmacy that provides health and beauty products, medicines, and pharmacy services both online and through physical stores. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 43% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Life Pharmacy prices: how much is it?
Life Pharmacy's best seller, Billie Eilish EDP 100ml, sells NZ$135.00 on lifepharmacy.co.nz. 40% of the catalogue is in stock. Gravity does not track prices daily: check lifepharmacy.co.nz before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Life Pharmacy promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Life Pharmacy advertises on Facebook and Instagram and on Google, where its offers often run. Check lifepharmacy.co.nz for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Life Pharmacy?
Life Pharmacy sells on its own website, lifepharmacy.co.nz, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Life Pharmacy?
Gravity by Benchr records a company based in Auckland, New Zealand, whose domain was registered in 1998, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Life Pharmacy doing well?
Not at the moment. Gravity by Benchr estimates about 271,200 visits to lifepharmacy.co.nz in September 2026, down 4% in a month and down 16% over three months. Life Pharmacy ranks #4 of 1,332 Personal Care brands in New Zealand in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Life Pharmacy use?
Gravity by Benchr identifies lifepharmacy.co.nz as a Shopify store (standard plan, not Shopify Plus), selling in NZD. It advertises through Meta and on Google since November 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Life Pharmacy spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Life Pharmacy on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in New Zealand?
Among Personal Care brands in New Zealand in the Gravity by Benchr index, Life Pharmacy ranks #4 of 1,332 by estimated traffic. Its closest competitors on the same market are Bargain Chemist, Chemist Warehouse, boots.com, Healthylife and medino.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Life Pharmacy.