Brand page · Lighting · United States
LIFX: 211k visits a month, 93 active Meta ads, Gravity score 610.
LIFX — LIFX is a smart lighting brand that produces Wi-Fi bulbs, light strips, ceiling and outdoor lights with billions of colors and no hub required. In September 2026 lifx.com drew an estimated 211k visits, up 22% on the month before. It ranks #16 of 2,695 Lighting brands in United States and holds a 1.2 Trustpilot rating over 103 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 44 peers: Lighting brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
LIFX is a smart lighting brand that produces Wi-Fi bulbs, light strips, ceiling and outdoor lights with billions of colors and no hub required.
01 · Traffic
How much traffic LIFX gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
LIFX drew an estimated 211k visits in September 2026, up 22% on the month before and up 11% over three months.
- Worldwide#50,199of 4.5m sites · Top 5%
- In United States#16,460of 1.2m sites · Top 5%
- Lighting, worldwide#151of 25,385 brands · Top 1%
- Lighting, United States#16of 2,695 brands · Top 1%
211k
estimated visits in September
1 mo ▲ +21.7%4 mo ▲ +10.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about LIFX.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
LIFX holds 1.2 out of 5 on Trustpilot over 103 reviews, 10 of them in the last twelve months: 9% of customers give five stars and 83% one star. That volume places LIFX in the top 30% of the 270,321 Trustpilot pages in the Gravity index.
Electronics Store Electronics Company
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What LIFX sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
LIFX sells on Shopify, 97% of its catalogue in stock. The best seller is LIFX Smart Switch 2 Button White - Plastic, at US$49.99, followed by LIFX SuperColor Luna LED Lamp - 1000 Lumens and LIFX Everyday 20ft (240") Lightstrip Kit - 1000 Lumens.
#1LIFX Smart Switch 2 Button White - PlasticLIFXUS$49.99In stock
#2LIFX SuperColor Luna LED Lamp - 1000 LumensLIFXUS$79.97In stock
#3LIFX Everyday 20ft (240") Lightstrip Kit - 1000 LumensLIFXUS$49.98In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places LIFX in its comparison group.
- Average rating
- 4.81 / 5
- Rated products
- 70% of the catalogue
- In stock
- 97%
- Upper price quartile
- US$119.00
- Currency
- USD
04 · Ads
What LIFX is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
LIFX runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since March 2026 (image, text, video).
Be THE House for Game DayLIFX7 Oct 2026video
Be THE House for Game DayLIFX7 Oct 2026image
Be THE House for Game DayLIFX7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Feit Electricverified
Image ad20 Oct 2026Feit Electricverified
Video ad20 Oct 2026Feit Electricverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about LIFX.
The creators who tag @lifx on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @lifx on Instagram, led by C. M. Williams | ColorMeTech (10.7k followers, 1.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CC. M. Williams | ColorMeTech@techie.shooter · 🇺🇸 US | Tech gadgets innovation Creator | 10.7k | 1.2% | 1 | Tagged @lifx |
06 · Competitors according to Gravity
Who LIFX competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for LIFX among Lighting brands in United States. The closest is meethue.com, then wizconnected.com, Govee, Nanoleaf, dotmubi.com, heyoasis.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| meethue.commeethue.com | |||||||
| wizconnected.comwizconnected.com | |||||||
| Goveestore.govee.com | |||||||
| Nanoleafnanoleaf.me | |||||||
| dotmubi.comdotmubi.com | |||||||
| heyoasis.comheyoasis.com |
07 · Company
The company behind LIFX.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
LIFX is a company based in Pico Rivera, United States, founded in 2012 according to LinkedIn, on a domain registered in February 2000. It employs about 17 people and is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Pico Rivera
- Founded
- 2012, per LinkedIn
- Domain registered
- 13 Feb 2000
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 17 on LinkedIn
- Funding stage
- M and a · last deal: series a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- lifx.com · Shopify · USD
- Catalogue
- 44 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about LIFX
What people ask Google about LIFX.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is LIFX legit?
According to Gravity by Benchr, LIFX is a brand based in Pico Rivera, United States: its website has existed since February 2000, it sells on a Shopify store, it employs 17 people on LinkedIn, it has 59,584 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
LIFX reviews: is it worth it?
Customers rate LIFX 1.2 out of 5 on Trustpilot over 103 reviews, 10 of them in the last twelve months: 9% give five stars, 83% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is LIFX known for?
LIFX is a smart lighting brand that produces Wi-Fi bulbs, light strips, ceiling and outdoor lights with billions of colors and no hub required. Gravity by Benchr classifies it under Lighting, with Lighting Fixtures making up 33% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is LIFX expensive?
LIFX's best seller, LIFX Smart Switch 2 Button White - Plastic, sells US$49.99 on lifx.com. 97% of the catalogue is in stock. Gravity does not track prices daily: check lifx.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does LIFX have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: LIFX advertises on Facebook and Instagram and on Google, where its offers often run. Check lifx.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy LIFX?
LIFX sells on its own website, lifx.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns LIFX?
Gravity by Benchr records a company based in Pico Rivera, United States, founded in 2012 according to LinkedIn, on a domain registered in 2000, with 17 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is LIFX doing well?
Yes. Gravity by Benchr estimates about 210,800 visits to lifx.com in September 2026, up 22% in a month and up 11% over three months. LIFX ranks #16 of 2,695 Lighting brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does LIFX use?
Gravity by Benchr identifies lifx.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since March 2026. Source: Gravity by Benchr platform and advertising records, November 2026.
What is LIFX's ad budget?
Gravity by Benchr does not publish a spend figure for LIFX on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Lighting brands in United States?
Among Lighting brands in United States in the Gravity by Benchr index, LIFX ranks #16 of 2,695 by estimated traffic. Its closest competitors on the same market are meethue.com, wizconnected.com, Govee, Nanoleaf and dotmubi.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with LIFX.