Brand page · Personal Care · United States
LiLash®: 43.4k visits a month, 204 active Meta ads, Gravity score 592.
LiLash® — LiLash Beauty is a beauty brand that sells eyelash and eyebrow serums, as well as mascara and beauty accessories for enhancing natural lash and brow appearance. In September 2026 lilash.com drew an estimated 43.4k visits, down 21% on the month before. It ranks #1,555 of 33,626 Personal Care brands in United States and holds a 2.0 Trustpilot rating over 11 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1277 peers: Personal Care brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
LiLash Beauty is a beauty brand that sells eyelash and eyebrow serums, as well as mascara and beauty accessories for enhancing natural lash and brow appearance.
01 · Traffic
How much traffic LiLash® gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
LiLash® drew an estimated 43.4k visits in September 2026, down 21% on the month before and up 211% over three months.
- Worldwide#192,036of 4.5m sites · Top 5%
- In United States#61,123of 1.2m sites · Top 10%
- Personal Care, worldwide#9,798of 215,119 brands · Top 5%
- Personal Care, United States#1,555of 33,626 brands · Top 5%
43.4k
estimated visits in September
1 mo ▼ −21.1%4 mo ▲ +210.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about LiLash®.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
LiLash® holds 2.0 out of 5 on Trustpilot over 11 reviews, 1 of them in the last twelve months: 36% of customers give five stars and 55% one star.
Cosmetics Store Beauty Product Supplier Cosmetics Industry Beauty Supply Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What LiLash® sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
LiLash® sells on Shopify, 95% of its catalogue in stock. The best seller is Lash Serum, at US$90.00–US$150.00, followed by Eyebrow Serum and LiLash & LiBrow Set.
#1Lash SerumLiLash®US$90.00–US$150.00In stock
#2Eyebrow SerumLiLash®US$90.00–US$150.00In stock
#3LiLash & LiBrow SetLiLash®US$162.00–US$270.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places LiLash® in its comparison group.
- Average rating
- 4.92 / 5
- Rated products
- 47% of the catalogue
- In stock
- 95%
- Upper price quartile
- US$150.00
- Currency
- USD
04 · Ads
What LiLash® is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
LiLash® runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since December 2024 (image, text, video).
24-hour wear. Zero flaking.LiLash Beauty7 Oct 2026video
24-hour wear. Zero flaking.LiLash Beauty7 Oct 2026image
24-hour wear. Zero flaking.LiLash Beauty7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Cosmetic Alchemy, LLCverified
Text ad20 Oct 2026Cosmetic Alchemy, LLCverified
Text ad20 Oct 2026Cosmetic Alchemy, LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about LiLash®.
The creators who tag @lilashbeauty on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @lilashbeauty on Instagram, led by 𝓙𝓮𝓷𝓷𝓲𝓯𝓮𝓻 (109k followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| �𝓙𝓮𝓷𝓷𝓲𝓯𝓮𝓻@jcobeauty · 🇬🇧 GB | Beauty cosmetics skincare Creator | 109k | 0.2% | 1 | Tagged @lilashbeauty |
06 · Competitors according to Gravity
Who LiLash® competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for LiLash® among Personal Care brands in United States. The closest is Influxious, then Naked & Thriving, Erno Laszlo, Bharara Beauty, World of Chris Collins, Argos Fragrances.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Influxiousinfluxious.co | |||||||
| Naked & Thrivingnakedandthriving.com | |||||||
| Erno Laszloernolaszlo.com | |||||||
| Bharara Beautybhararabeauty.com | |||||||
| World of Chris Collinschriscollins.com | |||||||
| Argos Fragrancesargosfragrances.com |
07 · Company
The company behind LiLash®.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
LiLash® is a company based in Scottsdale, United States, founded in 2017 according to LinkedIn, on a domain registered in May 2007. It employs about 4 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Scottsdale
- Founded
- 2017, per LinkedIn
- Domain registered
- 15 May 2007
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 4 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- lilash.com · Shopify · USD
- Catalogue
- 33 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about LiLash®
What people ask Google about LiLash®.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is LiLash® a legit company?
According to Gravity by Benchr, LiLash® is a brand based in Scottsdale, United States: its website has existed since May 2007, it sells on a Shopify store, it employs 4 people on LinkedIn, it has 45,532 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about LiLash®?
Customers rate LiLash® 2.0 out of 5 on Trustpilot over 11 reviews, 1 of them in the last twelve months: 36% give five stars, 55% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does LiLash® sell?
LiLash Beauty is a beauty brand that sells eyelash and eyebrow serums, as well as mascara and beauty accessories for enhancing natural lash and brow appearance. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 95% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does LiLash® cost?
LiLash®'s best seller, Lash Serum, sells from US$90.00 to US$150.00 on lilash.com. 95% of the catalogue is in stock. Gravity does not track prices daily: check lilash.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
LiLash® promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: LiLash® advertises on Facebook and Instagram and on Google, where its offers often run. Check lilash.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy LiLash®?
LiLash® sells on its own website, lilash.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind LiLash®?
Gravity by Benchr records a company based in Scottsdale, United States, founded in 2017 according to LinkedIn, on a domain registered in 2007, with 4 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is LiLash® doing well?
Yes. Gravity by Benchr estimates about 43,400 visits to lilash.com in September 2026, down 21% in a month and up 211% over three months. LiLash® ranks #1,555 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does LiLash® use?
Gravity by Benchr identifies lilash.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since December 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is LiLash®'s ad budget?
Gravity by Benchr does not publish a spend figure for LiLash® on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, LiLash® ranks #1,555 of 33,626 by estimated traffic. Its closest competitors on the same market are Influxious, Naked & Thriving, Erno Laszlo, Bharara Beauty and World of Chris Collins. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with LiLash®.