Brand page · Clothing · France
Lilinappy traffic, ads & competitors 36.3k visits a month, 1 active Meta ads, Gravity score 662.
Lilinappy — LiliNappy is a brand that sells natural materials for gentle and conscious parenting, offering products for sleep and well-being for babies and mothers. In September 2026 lilinappy.fr drew an estimated 36.3k visits, down 17% on the month before. It ranks #320 of 5,763 Clothing brands in France and holds a 4.6 Trustpilot rating over 68 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 234 peers: Clothing brands in France with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
LiliNappy is a brand that sells natural materials for gentle and conscious parenting, offering products for sleep and well-being for babies and mothers.
01 · Traffic
Lilinappy website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Lilinappy drew an estimated 36.3k visits in September 2026, down 17% on the month before and up 10% over three months.
- Worldwide#223,852of 4.5m sites · Top 10%
- In France#7,729of 166k sites · Top 5%
- Clothing, worldwide#21,380of 459,295 brands · Top 5%
- Clothing, France#320of 5,763 brands · Top 10%
36.3k
estimated visits in September
1 mo ▼ −17.4%4 mo ▲ +9.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Lilinappy reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Lilinappy holds 4.6 out of 5 on Trustpilot over 68 reviews, 29 of them in the last twelve months: 82% of customers give five stars and 10% one star. That volume places Lilinappy in the top 40% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Baby Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Lilinappy best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Lilinappy sells on Shopify, 96% of its catalogue in stock. The best seller is Shorty en laine disana, at €18.90–€27.90, followed by Snappi - Attache pour les langes 0-18 mois and Lot de 6 langes préplié en Coton bio Xkko.
#1Shorty en laine disanaLilinappy€18.90–€27.90In stock
#2Snappi - Attache pour les langes 0-18 moisLilinappy€2.60In stock
#3Lot de 6 langes préplié en Coton bio XkkoLilinappy€14.90–€27.90In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Lilinappy in its comparison group.
- Average rating
- 4.75 / 5
- Rated products
- 24% of the catalogue
- In stock
- 96%
- Upper price quartile
- US$44.75
- Currency
- EUR
04 · Ads
Lilinappy ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Lilinappy runs Meta ads on Instagram, and has advertised on Google since February 2026 (image).
Protéger le matelas de son enfant sans ajouter une membrane synthétique juste sous son couchage : oui, c’est possible. 🌿 Mais il n’existe pLili Nappy4 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Lilinappy influencers
The creators who tag @lilinappy on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @lilinappy on Instagram, led by Jessica Robert | COBALT LAND | (14.1k followers, 3.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJessica Robert | COBALT LAND |@cobalt.land · 🇫🇷 FR | Parenting family Creator | 14.1k | 3.4% | 1 | Tagged @lilinappy |
06 · Competitors according to Gravity
Lilinappy competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Lilinappy among Clothing brands in France. The closest is alluko-kids.com, then e-shop-laboiteadoudous.be, SoffiPlanet, mothercare hong kong, MamaMilla, motherswork Vietnam.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| alluko-kids.comalluko-kids.com | |||||||
| e-shop-laboiteadoudous.bee-shop-boiteadoudous.be | |||||||
| SoffiPlanetsoffiplanet.ro | |||||||
| mothercare hong kongmothercare.com.hk | |||||||
| MamaMillamamamilla.dk | |||||||
| motherswork Vietnammotherswork.com.vn |
07 · Company
Who is behind Lilinappy?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Lilinappy is a company based in France, founded in 2007 according to LinkedIn, on a domain registered in August 2007. It employs about 6 people.
- Entity country
- 🇫🇷 France
- Founded
- 2007, per LinkedIn
- Domain registered
- 16 Aug 2007
- Employees
- 6 on LinkedIn
- Own store
- lilinappy.fr · Shopify · EUR
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Lilinappy
What people ask Google about Lilinappy.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Lilinappy legit or a scam?
According to Gravity by Benchr, Lilinappy is a brand based in France: its website has existed since August 2007, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 6 people on LinkedIn, it has 14,499 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Lilinappy?
Customers rate Lilinappy 4.6 out of 5 on Trustpilot over 68 reviews, 29 of them in the last twelve months: 82% give five stars, 10% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Lilinappy known for?
LiliNappy is a brand that sells natural materials for gentle and conscious parenting, offering products for sleep and well-being for babies and mothers. Gravity by Benchr classifies it under Clothing, with Baby & Children's Clothing making up 14% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Lilinappy cost?
Lilinappy's best seller, Shorty en laine disana, sells from €18.90 to €27.90 on lilinappy.fr. 96% of the catalogue is in stock. Gravity does not track prices daily: check lilinappy.fr before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Lilinappy have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Lilinappy advertises on Facebook and Instagram and on Google, where its offers often run. Check lilinappy.fr for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Lilinappy?
Lilinappy sells on its own website, lilinappy.fr, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Lilinappy?
Gravity by Benchr records a company based in France, founded in 2007 according to LinkedIn, on a domain registered in 2007, with 6 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Lilinappy doing well?
Yes. Gravity by Benchr estimates about 36,300 visits to lilinappy.fr in September 2026, down 17% in a month and up 10% over three months. Lilinappy ranks #320 of 5,763 Clothing brands in France in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Lilinappy use?
Gravity by Benchr identifies lilinappy.fr as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since February 2026. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Lilinappy's ad budget?
Gravity by Benchr does not publish a spend figure for Lilinappy on this page. What Gravity observes: an active Meta advertiser, on Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in France?
Among Clothing brands in France in the Gravity by Benchr index, Lilinappy ranks #320 of 5,763 by estimated traffic. Its closest competitors on the same market are alluko-kids.com, e-shop-laboiteadoudous.be, SoffiPlanet, mothercare hong kong and MamaMilla. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Lilinappy.