Brand page · Clothing · Denmark
LILLY: 30.7k visits a month, 43 active Meta ads, Gravity score 600.
LILLY — LILLY is a Danish brand that sells bridal gowns, confirmation dresses, party dresses, and baptismal dresses, as well as accessories for brides and children. In September 2026 lilly.dk drew an estimated 30.7k visits, down 11% on the month before. It ranks #224 of 1,522 Clothing brands in Denmark and holds a 4.5 Trustpilot rating over 618 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 152 peers: Clothing brands in Denmark with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
LILLY is a Danish brand that sells bridal gowns, confirmation dresses, party dresses, and baptismal dresses, as well as accessories for brides and children.
01 · Traffic
How much traffic LILLY gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
LILLY drew an estimated 30.7k visits in September 2026, down 11% on the month before and up 51% over three months.
- Worldwide#257,918of 4.5m sites · Top 10%
- In Denmark#1,559of 21.4k sites · Top 10%
- Clothing, worldwide#24,475of 459,295 brands · Top 10%
- Clothing, Denmark#224of 1,522 brands · Top 20%
30.7k
estimated visits in September
1 mo ▼ −10.7%4 mo ▲ +50.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about LILLY.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
LILLY holds 4.5 out of 5 on Trustpilot over 618 reviews, 59 of them in the last twelve months: 84% of customers give five stars and 11% one star. That volume places LILLY in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Clothing Store Bridal Shop Women's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What LILLY sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read LILLY's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places LILLY in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What LILLY is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
LILLY runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since October 2021 (image, text).
Find kjolen til din store dag 🤍Lilly Brudekjoler1 Oct 2026image
Find kjolen, der føles som dig 🫶Lilly Brudekjoler30 Sept 2026video
Start jagten på drømmekjolenLilly Brudekjoler22 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad19 Oct 2026LILLY A/Sverified
Image ad19 Oct 2026LILLY A/Sverified
Image ad19 Oct 2026LILLY A/Sverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about LILLY.
The creators who tag @lillybrudekjoler on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who LILLY competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for LILLY among Clothing brands in Denmark. The closest is caffarena.cl, then at.triumph.com, nicolemilano.com, Merven Akyüz, Garbo, Rota do Mar.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| caffarena.clcaffarena.cl | |||||||
| at.triumph.comat.triumph.com | |||||||
| nicolemilano.comnicolemilano.com | |||||||
| Merven Akyüzmervenakyuz.com | |||||||
| Garbogarbo.com.br | |||||||
| Rota do Marrotadomar.com.br |
07 · Company
The company behind LILLY.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
LILLY is a company based in Denmark.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇰 Denmark
- Founded
- Data not available
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- lilly.dk
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about LILLY
What people ask Google about LILLY.
6 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
LILLY reviews
Customers rate LILLY 4.5 out of 5 on Trustpilot over 618 reviews, 59 of them in the last twelve months: 84% give five stars, 11% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does LILLY sell?
LILLY is a Danish brand that sells bridal gowns, confirmation dresses, party dresses, and baptismal dresses, as well as accessories for brides and children. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Does LILLY have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: LILLY advertises on Facebook and Instagram and on Google, where its offers often run. Check lilly.dk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Is LILLY doing well?
Yes. Gravity by Benchr estimates about 30,700 visits to lilly.dk in September 2026, down 11% in a month and up 51% over three months. LILLY ranks #224 of 1,522 Clothing brands in Denmark in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does LILLY spend on Meta ads?
Gravity by Benchr does not publish a spend figure for LILLY on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Denmark?
Among Clothing brands in Denmark in the Gravity by Benchr index, LILLY ranks #224 of 1,522 by estimated traffic. Its closest competitors on the same market are caffarena.cl, at.triumph.com, nicolemilano.com, Merven Akyüz and Garbo. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with LILLY.